The Gateway to International eCommerce

This year it seems like there is one issue which is never far from the lips of top German retailers:
international expansion. 

There are several key challenges to address when attempting to grow your business internationally – it takes careful planning and flawless logistical execution.

We focused on these challenges, as well as other fast moving factors in the industry, as we researched eTail Germany – the country’s leading event for eCommerce and multi-channel retail
innovators.

When researching this report, we surveyed 100 leading German retailers to learn about their challenges and their plans in order to understand how they have adapted to a rapidly changing and expanding eCommerce market.