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Intelligence Report: Online Consumer Finance

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30 October, 2015

Intelligence Report: Online Consumer Finance

Stickyeyes

The Stickyeyes Online Consumer Finance Report provides a comprehensive analysis of the UK search market in the consumer finance sector.

This analysis will reveal the most visible brands in key consumer finance product markets, ranking the search visibility of service providers, comparison websites and information and advice websites, across prominent keyword markets.

For the purposes of this report, which covers the period of Spring - Autumn 2015, we have defined online consumer finance as the promotion through digital channels of services relating current accounts, savings products, mortgages, credit cards and personal loans.

Stickyeyes has analysed the top 50 keyword phrases, across both paid and organic search, within each of the primary verticals across the top 50 brands. With the techniques for deploying a successful search strategy becoming more complex and multi-faceted, our analysis also looks at the role of social and content marketing as part of wider digital search marketing strategy.

Underpinning this analysis is a series of “scorecards” that benchmark a specific set of high streets brands across a range of volume and engagement metrics.

The report is broken in the following key areas:

• Organic Search
• PPC (Pay Per Click)
• Social Media Marketing
• Content Marketing

This report will offer detailed analysis of market visibility and performance, as well as providing specific detail on the strategy, tactics and execution techniques used by brands to achieve these levels of visibility.

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