Reports

Intelligence Report: Online Consumer Finance

Please login or register to download the report

30 October, 2015

Intelligence Report: Online Consumer Finance

Stickyeyes

The Stickyeyes Online Consumer Finance Report provides a comprehensive analysis of the UK search market in the consumer finance sector.

This analysis will reveal the most visible brands in key consumer finance product markets, ranking the search visibility of service providers, comparison websites and information and advice websites, across prominent keyword markets.

For the purposes of this report, which covers the period of Spring - Autumn 2015, we have defined online consumer finance as the promotion through digital channels of services relating current accounts, savings products, mortgages, credit cards and personal loans.

Stickyeyes has analysed the top 50 keyword phrases, across both paid and organic search, within each of the primary verticals across the top 50 brands. With the techniques for deploying a successful search strategy becoming more complex and multi-faceted, our analysis also looks at the role of social and content marketing as part of wider digital search marketing strategy.

Underpinning this analysis is a series of “scorecards” that benchmark a specific set of high streets brands across a range of volume and engagement metrics.

The report is broken in the following key areas:

• Organic Search
• PPC (Pay Per Click)
• Social Media Marketing
• Content Marketing

This report will offer detailed analysis of market visibility and performance, as well as providing specific detail on the strategy, tactics and execution techniques used by brands to achieve these levels of visibility.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Customer Journey Optimization

Customer Journey Optimization

BlueVenn
BlueVenn
Read more
Real-Time Marketing Tactical Guide

Real-Time Marketing Tactical Guide

BlueVenn
BlueVenn
Read more
How Many Customers Do I Have

How Many Customers Do I Have

BlueVenn
BlueVenn
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more
The Ultimate Guide to Single Customer View

The Ultimate Guide to Single Customer View

BlueVenn
BlueVenn
Read more

Latest reports

See all
Tips for selecting a Digital Voice of Customer Vendor

Tips for selecting a Digital Voice of Customer Vendor

Medallia
Medallia
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more
The 7 Secrets to Great Customer Experience

The 7 Secrets to Great Customer Experience

Medallia
Medallia
Read more
Top Priorities for the World's Best Brands and Retailers

Top Priorities for the World's Best Brands and Retailers

Bazaarvoice
Bazaarvoice
Read more