Reports

Marketing Automation & Your CRM: The Dynamic Duo

Please login or register to download the report

19 July, 2016

Marketing Automation & Your CRM: The Dynamic Duo

Salesforce Pardot

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at our white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process. The white paper will cover:

  • differences in the departmental focus, primary goals, and key features of each system
  • the marketing benefits of integrating marketing automation and a CRM, including lead qualification, lead management, and targeted messaging
  • the sales benefits of integration, including behavioral tracking, lead nurturing, and more
  • a walk-through of the implementation process, from planning to optimizing your two systems

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
 How to Reach Ultimate Efficiency in Retail Print Collateral Production

How to Reach Ultimate Efficiency in Retail Print Collateral Production

censhare
censhare
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Cart Recovery Incentives: Revenue Silver Bullet or Waste of Money?

Cart Recovery Incentives: Revenue Silver Bullet or Waste of Money?

Fresh Relevance
Fresh Relevance
Read more
Just Browsing - How to Turn Window Shoppers into Buyers

Just Browsing - How to Turn Window Shoppers into Buyers

Fresh Relevance
Fresh Relevance
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more

Latest reports

See all
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more
Top B2B e-commerce Challenges & Solutions

Top B2B e-commerce Challenges & Solutions

Virto Commerce
Virto Commerce
Read more
The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

Virto Commerce
Virto Commerce
Read more
Top Five Benefits of the Cloud for e-commerce

Top Five Benefits of the Cloud for e-commerce

Virto Commerce
Virto Commerce
Read more
Realizing ROI from e-commerce in B2B

Realizing ROI from e-commerce in B2B

Virto Commerce
Virto Commerce
Read more