Viewability: What Smart Marketers Need to Know

Viewability emerged as a key issue in late 2012 and has had a major impact on how we perceive and measure digital campaign performance. Quantcast has undertaken over three years of experimentation, testing and development on viewability – analysing, on average, five billion impressions per month across over 10,000 publishers on every major RTB exchange. This analysis has allowed us to evaluate every major MRC-accredited viewability vendor in multiple rounds of head-to-head testing. 
 
This guide explains everything marketers need to know about viewability including its definition, the state of viewable inventory and how viewability impacts performance.

What's inside:

• How viewability is defined, measured and optimised
• The hard truths of viewability
• How viewability impacts performance
• Five key viewability questions answered