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Mobile + Me - The Remodelled Brand Opportunity
Mobile phones are fast becoming the most-valued device in our lives. In fact, for many people, they’re not just devices, they are an intrinsic part of “me” time; the time we spend doing things we enjoy away from work or other commitments.
This has created a huge opportunity for brand advertisers. Mobile phones are the go to device for consumers that are researching purchases during their down time. For example, did you know that 51% of people research clothing on their mobiles before they purchase? Or that 38% research their holidays on their mobile before they book?
To explore this idea further, we commissioned independent research across the UK, Germany and France to understand how consumers are using their devices and what this means for brands and advertisers. The "Mobile + Me – The Remodelled Brand Opportunity" report reveals the dominance of mobile, the impact for brands and – most importantly – the opportunity to reach consumers in new and different ways.
Download the report to learn:
How mobile has redefined what we do in our “me” time
The role mobile plays on purchase behaviour
Why relevancy and creativity are the key to customer engagement
The key to unlocking mobile success for brand and performance advertisers