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The Performance Marketing Guide 2016
PerformanceIN’s annual Performance Marketing Guide is back for a fifth year running and all set to offer a state of play for measurable marketing channels.
Sponsored by Affiliate Window, this year’s edition offers a rundown and campaign-building tips for marketers working across a range of disciplines. The resulting Guide should be of great benefit to companies looking to build and monetise their audiences through a series of cost-effective methods.
Over 100 pages of expertly crafted content shine a light on channels including:
- Affiliate marketing
- Content marketing
- Paid social
- Email and marketing automation
- Behavioural marketing
- Search marketing (paid)
- Data and analytics
- Voucher and incentive strategy
- Lead generation
- Online to offline
- Proximity marketing
The sections are produced by an expert in each respective field, making this year’s resource a vital supplement for any marketer wanting to get the lowdown on today’s performance ecosystem.