Reports

Survey: State of the Mobile Industry 2016

Please login or register to download the report

25 July, 2016

Survey: State of the Mobile Industry 2016

Open Mobile Media

Open Mobile Media have put together a survey of more than 700 mobile executives, both from consumer-facing brands and tech companies, to assess whether they are bullish or bearish about certain applications, platforms and technologies.

By checking out the survey results, you will get:

The latest low-down on what factors are impacting brands’ mobile strategy: What fills them with excitement and what’s stopping them from sleeping at night.

A focus on mobile marketing and advertising: Find out how mobile marketing fits into the whole organisation, the challenges they’re facing, and how they’re working to drive contextualised and personalised experiences.

A detailed breakdown of expected timescales for such technologies as wearables, mobile payments, smart cities/homes, connected TVs/cars, and many more.

Discover what has changed in the last 12 months with a comparative analysis from 2015 – understand how industry perceptions are changing over time, and why.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2016 Enterprise Mobile Apps Report

2016 Enterprise Mobile Apps Report

Adobe
Adobe
Read more
Mobile Marketing For Small & Medium Size Businesses

Mobile Marketing For Small & Medium Size Businesses

Textlocal
TextLocal
Read more
Mobile For Marketing Agencies

Mobile For Marketing Agencies

Textlocal
TextLocal
Read more
Up Close And Personal: Using mobile to get your customers where they live.

Up Close And Personal: Using mobile to get your customers where they live.

Adobe
Adobe
Read more
Future Of Finance: The Mobile Money Report

Future Of Finance: The Mobile Money Report

Episerver
Episerver
Read more

Latest reports

See all
Switched-On Consumers: Their Data, Their Terms

Switched-On Consumers: Their Data, Their Terms

Tealium
Tealium
Read more
How to Build a Data Foundation that Meets CCPA Compliance

How to Build a Data Foundation that Meets CCPA Compliance

Tealium
Tealium
Read more
Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Tealium
Tealium
Read more
Before You Buy: A Guide For Choosing A Customer Data Platform

Before You Buy: A Guide For Choosing A Customer Data Platform

Tealium
Tealium
Read more
The Holiday Marketing Playbook - It's a Marathon, not a Sprint

The Holiday Marketing Playbook - It's a Marathon, not a Sprint

zoovu
zoovu
Read more