Survey: State of the Mobile Industry 2016

Open Mobile Media have put together a survey of more than 700 mobile executives, both from consumer-facing brands and tech companies, to assess whether they are bullish or bearish about certain applications, platforms and technologies.

By checking out the survey results, you will get:

The latest low-down on what factors are impacting brands’ mobile strategy: What fills them with excitement and what’s stopping them from sleeping at night.

A focus on mobile marketing and advertising: Find out how mobile marketing fits into the whole organisation, the challenges they’re facing, and how they’re working to drive contextualised and personalised experiences.

A detailed breakdown of expected timescales for such technologies as wearables, mobile payments, smart cities/homes, connected TVs/cars, and many more.

Discover what has changed in the last 12 months with a comparative analysis from 2015 – understand how industry perceptions are changing over time, and why.