User-Generated Photo Rights Management

ONE TRILLION PHOTOS WERE TAKEN IN 2015

That translates to 123 photos captured per every person on Earth, compared to 14 per person in 2000, and just 9 per person in 1996.

In fact, the pictures taken in the year 2015 account for over 25% of all the photos snapped in the first 170 years of the medium’s existence. Instagram’s 400 million active users post 80 million photos per day, while 350 million photos are uploaded daily to Facebook.

We created this guide to help marketers like you master the best practices that will mitigate the risks of incorporating UGC into your marketing strategy and let you focus on maximising the rewards.