Reports

Instagram Intelligence Report

Please login or register to download the report

10 March, 2015

Instagram Intelligence Report

Olapic

Defying Gravity

Facebook’s News Feed algorithm restricts the organic reach of content on the
platform, and is particularly punishing for brands with large followings (500K+).5 In
contrast, Instagram communities defy gravity, with no negative correlation between
a brand’s follower count and engagement rate. Whereas traditional “win” metrics
on Facebook backfired, spurring brands to build enormous communities that
later diminished platform ROI, brands on Instagram have a window of opportunity
in which first movers are printing equity. Shrewd marketers will focus resources
on testing high-quality content types, versus acquiring followers, conscious of
Facebook’s demonstrated willingness to erect a paywall between brands and their
communities…overnight.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
State of the Media Report 2020

State of the Media Report 2020

Cision
Cision
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
Upland Adestra
Read more