Digital First - Whitepaper

Digital is omnipresent. The smartphone in your pocket (if you are one of the 1.91 billion people that currently have one) means you are never far away from digital interaction; whether it is browsing the web, posting a status update on LinkedIn or Facebook, or sending a tweet or text. The sheer pervasiveness of information as a result of our flourishing digital lifestyles means we have to look closely at the products and services we use and the digital footprints they leave behind in order to make sense of our interactions.