Reports

UK Consumer Device Preference Report Q3 2015

Please login or register to download the report

30 September, 2015

UK Consumer Device Preference Report Q3 2015

Movable Ink

Movable Ink’s UK Consumer Device Preference Report was first released in 2014 and provides insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email while using their preferred devices.

This edition of the UK Consumer Device Preference Report is based on data collected in the third quarter of 2015, July through September. This Q3 report shows that smartphones continue to dominate email opens, whilst desktops and tablets struggle to keep pace.

KEY FINDINGS

• Email opens on mobile devices are at their peak. Despite a dip in Q2 2015, mobile email opens are at their highest, accounting for 73% of all emails opens. This is compared to 69% in Q2 and 71% in Q1 this year. However, email opens from tablets continue to tumble, with email open rates declining for the third quarter in a row.

• Email conversions from smartphones are in decline. Conversions from smartphones in the UK have decreased by 6% throughout 2015. Having started the year with 25% of conversions, smartphones are now accountable for only 19% of email conversions.

• Amazon users engage longer. When it comes to engagement, Android users consistently read their emails for longer than their Apple counterparts, spending over 15 seconds in 54% of their opened emails. This metric is becoming increasingly important to marketers as they invest time and resource into creating engaging experiences in email.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
zoovu
Read more

Latest reports

See all
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

BlueVenn
BlueVenn
Read more
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more