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The Inkredible Five - Winter 2015
Welcome to The Inkredible Five, Winter 2015! As we start off the first quarter of 2015 at Movable Ink, we see more brands than ever experimenting with contextual marketing. Whether content is personalized for device, location, or time of open, contextually relevant emails are helping
companies improve open rates, click-through rates, and conversions.
In the pages that follow, we’ll showcase five examples of how brands are creating contextual, personalized content for subscribers. You’ll see how creative, dynamic content can change both the look and feel of an email, redefining a customer’s relationship with their inbox.
Without further ado, here are the five campaigns we selected as examples of contextual marketing going into 2015.