Reports

A Guide to Building a Better Email: Newsletters

Please login or register to download the report

28 April, 2016

A Guide to Building a Better Email: Newsletters

Movable Ink

What You’ll Find

It’s been said that people don’t buy from you because you sell, they buy from you because they trust you. They trust you have the answer to their problem, and you’ll act in their best interest to solve it.

You build that trust with consistency. Not by repeatedly hitting them up with the same sales message, but by proving your value and being a dependable source of solutions time and again.

A well-planned, data-driven newsletter can help you build that trust. By regularly sharing valuable content that resonates with your reader, you’re strengthening the connection with them.
Although newsletters are among the most commonly sent marketing emails, they’re one of the hardest to do well.

Many lack truly valuable content and are left unread in the inbox, then eventually banished to the land of unsubscribes. But done correctly, newsletters are a highly effective way to nurture leads, increase customer loyalty and drive traffic your website.

In this eBook, you’ll find everything you need to build a newsletter your subscribers not only open, but value as a dependable resource. From how to get started and best practices, to offering targeted, contextual content that will drive action and strengthen customer loyalty, you’ll find it all here. We’ve also included some beautiful email examples to inspire and delight.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Eliminating Friction in the Funnel

Eliminating Friction in the Funnel

GetResponse
GetResponse
Read more
On-Demand Webinar: More Sales and Higher Conversions for the Holidays

On-Demand Webinar: More Sales and Higher Conversions for the Holidays

zoovu
zoovu
Read more
How to Understand Customer Needs Across Multiple Channels, Without Drowning in Information

How to Understand Customer Needs Across Multiple Channels, Without Drowning in Information

SAS
SAS
Read more
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
zoovu
Read more

Latest reports

See all
Fashion Ecommerce Trends Report

Fashion Ecommerce Trends Report

SaleCycle
SaleCycle
Read more
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more