A Guide to Building a Better Email: Newsletters

What You’ll Find

It’s been said that people don’t buy from you because you sell, they buy from you because they trust you. They trust you have the answer to their problem, and you’ll act in their best interest to solve it.

You build that trust with consistency. Not by repeatedly hitting them up with the same sales message, but by proving your value and being a dependable source of solutions time and again.

A well-planned, data-driven newsletter can help you build that trust. By regularly sharing valuable content that resonates with your reader, you’re strengthening the connection with them.
Although newsletters are among the most commonly sent marketing emails, they’re one of the hardest to do well.

Many lack truly valuable content and are left unread in the inbox, then eventually banished to the land of unsubscribes. But done correctly, newsletters are a highly effective way to nurture leads, increase customer loyalty and drive traffic your website.

In this eBook, you’ll find everything you need to build a newsletter your subscribers not only open, but value as a dependable resource. From how to get started and best practices, to offering targeted, contextual content that will drive action and strengthen customer loyalty, you’ll find it all here. We’ve also included some beautiful email examples to inspire and delight.