Reports

A Guide to Building a Better Email: Newsletters

Please login or register to download the report

28 April, 2016

A Guide to Building a Better Email: Newsletters

Movable Ink

What You’ll Find

It’s been said that people don’t buy from you because you sell, they buy from you because they trust you. They trust you have the answer to their problem, and you’ll act in their best interest to solve it.

You build that trust with consistency. Not by repeatedly hitting them up with the same sales message, but by proving your value and being a dependable source of solutions time and again.

A well-planned, data-driven newsletter can help you build that trust. By regularly sharing valuable content that resonates with your reader, you’re strengthening the connection with them.
Although newsletters are among the most commonly sent marketing emails, they’re one of the hardest to do well.

Many lack truly valuable content and are left unread in the inbox, then eventually banished to the land of unsubscribes. But done correctly, newsletters are a highly effective way to nurture leads, increase customer loyalty and drive traffic your website.

In this eBook, you’ll find everything you need to build a newsletter your subscribers not only open, but value as a dependable resource. From how to get started and best practices, to offering targeted, contextual content that will drive action and strengthen customer loyalty, you’ll find it all here. We’ve also included some beautiful email examples to inspire and delight.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences

Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences

Wayin
Wayin
Read more
Forrester Report: The End Of Advertising As We Know It

Forrester Report: The End Of Advertising As We Know It

Wayin
Wayin
Read more
Context Marketing Organisation and Governance

Context Marketing Organisation and Governance

Sitecore
Sitecore
Read more
Context Marketing: Getting Organised

Context Marketing: Getting Organised

Sitecore
Sitecore
Read more
The Context Marketing Technologist

The Context Marketing Technologist

Sitecore
Sitecore
Read more

Latest reports

See all
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more
Turning Visual Content Into Brand Equity

Turning Visual Content Into Brand Equity

Bazaarvoice
Bazaarvoice
Read more
Investigating How Product Sampling Can Lift Conversion Rates

Investigating How Product Sampling Can Lift Conversion Rates

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more
#Unfiltered: How to empower customers to tell your story with visual commerce

#Unfiltered: How to empower customers to tell your story with visual commerce

Bazaarvoice
Bazaarvoice
Read more