Reports

Using Big Data to Target Online Content

Please login or register to download the report

31 December, 2014

Using Big Data to Target Online Content

Hippo, a BloomReach company

Hippo conducted our survey in August of 2014, with 234 marketers from both B2B and B2C companies in the United States and the United Kingdom. The questions were primarily focused on the current state of personalization and utilizing data to contextualize their own web site experiences. Put simply: Hippo asked these marketers their current state of readiness and activity about using data to test, target and personalize content on their own websites.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Data Management Platform Playbook for Marketers

Data Management Platform Playbook for Marketers

Lotame
Lotame
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more

Latest reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more