Reports

Google SERP Changes: Expectations and realities

Please login or register to download the report

14 April, 2016

Google SERP Changes: Expectations and realities

Tom Manning

What happened?

On 22nd February Google rolled out changes to remove the ads from the right hand side of the search engine results pages on desktop. It made this change on mobile and tablet in 2011 and has stated this will now bring parity across all devices. As part of the change Google may now also show four ads at the top of certain queries across all devices for what it refers to as ‘highly commercial’ queries. Google Shopping results will still be eligible to appear on the right hand side as they currently do.

Download this report to find out what we expected to see and what our data actually shows. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
On-Demand Webinar: How to Enhance Your Website’s International Customer Experience with Geo-Targeting

On-Demand Webinar: How to Enhance Your Website’s International Customer Experience with Geo-Targeting

Lionbridge
Lionbridge
Read more
Context Marketing Workbook

Context Marketing Workbook

Sitecore
Sitecore
Read more

Latest reports

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more