Reports

Google SERP Changes: Expectations and realities

Please login or register to download the report

14 April, 2016

Google SERP Changes: Expectations and realities

Tom Manning

What happened?

On 22nd February Google rolled out changes to remove the ads from the right hand side of the search engine results pages on desktop. It made this change on mobile and tablet in 2011 and has stated this will now bring parity across all devices. As part of the change Google may now also show four ads at the top of certain queries across all devices for what it refers to as ‘highly commercial’ queries. Google Shopping results will still be eligible to appear on the right hand side as they currently do.

Download this report to find out what we expected to see and what our data actually shows. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Inside Track: Digital Experience Platforms

The Inside Track: Digital Experience Platforms

Ibexa
Ibexa
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
Zoovu
Read more

Latest reports

See all
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more
Top B2B e-commerce Challenges & Solutions

Top B2B e-commerce Challenges & Solutions

Virto Commerce
Virto Commerce
Read more
The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

Virto Commerce
Virto Commerce
Read more
Top Five Benefits of the Cloud for e-commerce

Top Five Benefits of the Cloud for e-commerce

Virto Commerce
Virto Commerce
Read more
Realizing ROI from e-commerce in B2B

Realizing ROI from e-commerce in B2B

Virto Commerce
Virto Commerce
Read more