Reports

Google SERP Changes: Expectations and realities

Please login or register to download the report

14 April, 2016

Google SERP Changes: Expectations and realities

Tom Manning

What happened?

On 22nd February Google rolled out changes to remove the ads from the right hand side of the search engine results pages on desktop. It made this change on mobile and tablet in 2011 and has stated this will now bring parity across all devices. As part of the change Google may now also show four ads at the top of certain queries across all devices for what it refers to as ‘highly commercial’ queries. Google Shopping results will still be eligible to appear on the right hand side as they currently do.

Download this report to find out what we expected to see and what our data actually shows. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Checklist: How can you prepare for Google's page experience update?

Checklist: How can you prepare for Google's page experience update?

Siteimprove
Siteimprove
Read more
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
The Inside Track: Digital Experience Platforms

The Inside Track: Digital Experience Platforms

Ibexa
Ibexa
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more