Reports

The Global Marketer’s Guide To Localisation And Translation

Please login or register to download the report

8 September, 2016

The Global Marketer’s Guide To Localisation And Translation

Contently

Over the past few years, content marketing has evolved rapidly within global organisations. In many companies, content has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort.

In a region such as Europe, with more than 50 countries and 200 languages, it’s often unrealistic to make new content for each market. That makes the ability to localise content an essential part of a marketer’s skill set. But how can you do so in a way that genuinely addresses key issues in each market? How do you maintain the brand’s voice across all markets and languages? And how do you avoid sounding like an imposter barging into a community that you may not really know or understand?

In this e-book, we talk to the marketers behind the content efforts of the world’s leading global brands. Learn how Coca-Cola creates content for 40 local publications and HP creates 90 percent of its EMEA (Europe, Middle East, and Africa) content locally, and Marriott connects content studios in the U.S., Europe, and Asia.

We also cover:

  • How to build a localisation strategy that services all markets
  • How to establish global content standards and ensure that content resonates on the local level
  • When you should to invest creating content for a new market
  • How to decide whether to translate content—and how to do translation right
  • Why local content creators can help your content reach new audiences
  • And more!

Start creating better content today. Download your free copy of The Global Marketer’s Guide to Localisation and Translation

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
7 Questions eBook: How to Find a Great Translation Provider

7 Questions eBook: How to Find a Great Translation Provider

SDL
SDL
Read more
Decoupling Global Digital Marketing Services

Decoupling Global Digital Marketing Services

Lionbridge
Lionbridge
Read more
A marketers guide to global customer experience management

A marketers guide to global customer experience management

Lionbridge
Lionbridge
Read more
Content as a customer experience imperative

Content as a customer experience imperative

Lionbridge
Lionbridge
Read more

Latest reports

See all
 6 Steps to Monetizing Your Data

6 Steps to Monetizing Your Data

Lotame
Lotame
Read more
How to Measure the Success of Your Marketing Automation Campaign

How to Measure the Success of Your Marketing Automation Campaign

GetResponse
GetResponse
Read more
20 Ways to Improve Your Email Marketing Metrics

20 Ways to Improve Your Email Marketing Metrics

GetResponse
GetResponse
Read more
Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions

Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions

GetResponse
GetResponse
Read more
Disaster Recovery: Which Solution is Right for You?

Disaster Recovery: Which Solution is Right for You?

Secura
Secura
Read more