Reports

The Holistic Picture

Please login or register to download the report

10 May, 2016

The Holistic Picture

Adobe

The whole customer: Greater than the sum of its parts.

Download Adobe's new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalised experiences your customers will love.

Read the guide now to discover:

  • Strategies for bringing together multiple data sources
  • Four steps for building integrated customer profiles
  • Data-driven tactics for creating memorable customer experiences.

Part One (Available Here) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.
 
Part Two (This e-Book) discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.
 
Part Three (Available Here) explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
CX Trends Report: Digital Experiences in Disruptive Times

CX Trends Report: Digital Experiences in Disruptive Times

Acquia
Acquia
Read more
A New Kind of Marketing Cloud: Where Data Takes Center Stage

A New Kind of Marketing Cloud: Where Data Takes Center Stage

Acquia
Acquia
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more

Latest reports

See all
Headless Commerce: The Basics

Headless Commerce: The Basics

Amplience
Amplience
Read more
Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Sprinklr
Sprinklr
Read more
Customer Care: Build a Strategy for Today’s Customers

Customer Care: Build a Strategy for Today’s Customers

Sprinklr
Sprinklr
Read more
UK B2B CTV Research Report

UK B2B CTV Research Report

Unruly
Unruly
Read more
Superior Content Creation in Ecommerce Marketing

Superior Content Creation in Ecommerce Marketing

Styla
Styla
Read more