The Holistic Picture

The whole customer: Greater than the sum of its parts.

Download Adobe's new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalised experiences your customers will love.

Read the guide now to discover:

• Strategies for bringing together multiple data sources
• Four steps for building integrated customer profiles
• Data-driven tactics for creating memorable customer experiences.

Part One (Available Here) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.
 
Part Two (This e-Book) discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.
 
Part Three (Available Here) explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.