Reports

Succeeding in the Omnichannel Age

Please login or register to download the report

9 November, 2016

Succeeding in the Omnichannel Age

Adobe

Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe.

The findings reveal how advanced marketers are in taking an integrated marketing approach and mapping the various marketing channels to the customer journey, which include industry and year-to-year comparison.

Interestingly, organisations are making progress, but they are also becoming more aware of the inadequacies and deficiencies of their strategy and capabilities as they advance on the integration journey. Other questions raised in the findings include:

  • How many companies have data analysis capabilities and can make data-driven marketing decisions in real-time?
  • Are marketers putting mobile at the core of their omnichannel strategy and harnessing the opportunities of in-app messaging, messaging apps or mobile wallet innovations?
  • What are the most common capabilities stated for a campaign management tool?

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
6 Factors for Choosing Digital Marketing Tools

6 Factors for Choosing Digital Marketing Tools

Kentico
Kentico
Read more

Latest reports

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more