Reports

Succeeding in the Omnichannel Age

Please login or register to download the report

9 November, 2016

Succeeding in the Omnichannel Age

Adobe

Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe.

The findings reveal how advanced marketers are in taking an integrated marketing approach and mapping the various marketing channels to the customer journey, which include industry and year-to-year comparison.

Interestingly, organisations are making progress, but they are also becoming more aware of the inadequacies and deficiencies of their strategy and capabilities as they advance on the integration journey. Other questions raised in the findings include:

  • How many companies have data analysis capabilities and can make data-driven marketing decisions in real-time?
  • Are marketers putting mobile at the core of their omnichannel strategy and harnessing the opportunities of in-app messaging, messaging apps or mobile wallet innovations?
  • What are the most common capabilities stated for a campaign management tool?

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
6 Factors for Choosing Digital Marketing Tools

6 Factors for Choosing Digital Marketing Tools

Kentico
Kentico
Read more

Latest reports

See all
Framework for a Profitable Influencer Marketing Strategy

Framework for a Profitable Influencer Marketing Strategy

ZINE
ZINE
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more
The Definitive Guide To Gated Offers

The Definitive Guide To Gated Offers

SheerID
SheerID
Read more