Reports

Smart Moves for Data-driven Marketing

Please login or register to download the report

3 August, 2015

Smart Moves for Data-driven Marketing

Adobe

Data Driven Marketing – it’s all about data, it’s all about action 

This is a marketer’s guide to coordinating data and gaining a 360-degree view of every customer.

Your customers are individuals and their individuality is crucial to your success. A deep understanding of their activities is important, but this is only the beginning of the journey. To attract and impress today’s digitally savvy customers, marketers also need to promptly act on those insights and reach customers with the most customised experience, on any channel or device.

The new Adobe guide, Smart Moves for Data-Driven Marketing, gives you step-by-step instructions for smarter data-driven marketing:

  • Step 1 - Integrate data sources to create one customer profile across all channels.
     

  • Step 2 - Create targeted experiences based on a holistic view of each customer.
     

  • Step 3 - Have one-to-one conversations throughout the customer journey.

These steps give marketers a clear pathway to gain the understanding they need to create relevant brand stories for customers. From this guide you will also learn about the ASOS success story, on how they use data driven marketing to build a stronger, smarter customer view.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
Zoovu
Read more
Quick Guide to Conversational Marketing

Quick Guide to Conversational Marketing

zoovu
Zoovu
Read more

Latest reports

See all
Why Digital Experience Platforms (DXP) are Becoming Hot?

Why Digital Experience Platforms (DXP) are Becoming Hot?

Progress
Progress
Read more
Your Go-To Guide for Web Personalization

Your Go-To Guide for Web Personalization

Progress
Progress
Read more
Gartner Magic Quadrant for Web Content Management 2019

Gartner Magic Quadrant for Web Content Management 2019

Kentico
Kentico
Read more
What COVID-19 Means for Ecommerce

What COVID-19 Means for Ecommerce

zoovu
Zoovu
Read more
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more