Reports

Smart Moves for Data-driven Marketing

Please login or register to download the report

3 August, 2015

Smart Moves for Data-driven Marketing

Adobe

Data Driven Marketing – it’s all about data, it’s all about action 

This is a marketer’s guide to coordinating data and gaining a 360-degree view of every customer.

Your customers are individuals and their individuality is crucial to your success. A deep understanding of their activities is important, but this is only the beginning of the journey. To attract and impress today’s digitally savvy customers, marketers also need to promptly act on those insights and reach customers with the most customised experience, on any channel or device.

The new Adobe guide, Smart Moves for Data-Driven Marketing, gives you step-by-step instructions for smarter data-driven marketing:

  • Step 1 - Integrate data sources to create one customer profile across all channels.
     

  • Step 2 - Create targeted experiences based on a holistic view of each customer.
     

  • Step 3 - Have one-to-one conversations throughout the customer journey.

These steps give marketers a clear pathway to gain the understanding they need to create relevant brand stories for customers. From this guide you will also learn about the ASOS success story, on how they use data driven marketing to build a stronger, smarter customer view.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Digital Personalization 101

Digital Personalization 101

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more
How To Build an Effective Digital Content Marketing Strategy

How To Build an Effective Digital Content Marketing Strategy

Acquia
Acquia
Read more

Latest reports

See all
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more
Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Reputation.com
Reputation.com
Read more
Online Reputation Management Success Kit

Online Reputation Management Success Kit

Reputation.com
Reputation.com
Read more
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more