Smart Moves for Data-driven Marketing

Data Driven Marketing – it’s all about data, it’s all about action 

This is a marketer’s guide to coordinating data and gaining a 360-degree view of every customer.

Your customers are individuals and their individuality is crucial to your success. A deep understanding of their activities is important, but this is only the beginning of the journey. To attract and impress today’s digitally savvy customers, marketers also need to promptly act on those insights and reach customers with the most customised experience, on any channel or device.

The new Adobe guide, Smart Moves for Data-Driven Marketing, gives you step-by-step instructions for smarter data-driven marketing:

• Step 1 - Integrate data sources to create one customer profile across all channels.
   

• Step 2 - Create targeted experiences based on a holistic view of each customer.
   

• Step 3 - Have one-to-one conversations throughout the customer journey.

These steps give marketers a clear pathway to gain the understanding they need to create relevant brand stories for customers. From this guide you will also learn about the ASOS success story, on how they use data driven marketing to build a stronger, smarter customer view.