Reports

Smart Moves for Data-driven Marketing

Please login or register to download the report

3 August, 2015

Smart Moves for Data-driven Marketing

Adobe

Data Driven Marketing – it’s all about data, it’s all about action 

This is a marketer’s guide to coordinating data and gaining a 360-degree view of every customer.

Your customers are individuals and their individuality is crucial to your success. A deep understanding of their activities is important, but this is only the beginning of the journey. To attract and impress today’s digitally savvy customers, marketers also need to promptly act on those insights and reach customers with the most customised experience, on any channel or device.

The new Adobe guide, Smart Moves for Data-Driven Marketing, gives you step-by-step instructions for smarter data-driven marketing:

  • Step 1 - Integrate data sources to create one customer profile across all channels.
     

  • Step 2 - Create targeted experiences based on a holistic view of each customer.
     

  • Step 3 - Have one-to-one conversations throughout the customer journey.

These steps give marketers a clear pathway to gain the understanding they need to create relevant brand stories for customers. From this guide you will also learn about the ASOS success story, on how they use data driven marketing to build a stronger, smarter customer view.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
5 Ways Marketing Automation Can Help Your Enterprise Grow

5 Ways Marketing Automation Can Help Your Enterprise Grow

Marketo
Marketo
Read more
Measuring Marketing Performance

Measuring Marketing Performance

Marketo
Marketo
Read more
The Definitive Guide to Lead Scoring

The Definitive Guide to Lead Scoring

Marketo
Marketo
Read more
Powering Trustworthy and Reliable Customer Analytics with a Customer Data Platform

Powering Trustworthy and Reliable Customer Analytics with a Customer Data Platform

BlueVenn
BlueVenn
Read more
The Definitive Guide to Engaging Content Marketing

The Definitive Guide to Engaging Content Marketing

Marketo
Marketo
Read more

Latest reports

See all
2018 ACE Awards Winners’ Showcase

2018 ACE Awards Winners’ Showcase

Confirmit
Confirmit
Read more
7 Secrets of Voice of the Customer Success

7 Secrets of Voice of the Customer Success

Confirmit
Confirmit
Read more
The 5 Habits of Highly Successful Customer Experience Professionals

The 5 Habits of Highly Successful Customer Experience Professionals

Confirmit
Confirmit
Read more
The Complete Guide to Reputation Management

The Complete Guide to Reputation Management

Yext
Yext
Read more