Reports

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Please login or register to download the report

9 November, 2016

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Adobe

Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognise. But it's not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards.

Read the paper to learn:

  • The benefits of well executed personalisation
  • How to navigate the landscape between anonymous and authenticated data
  • Safe and effective uses of consumer information
  • The technological building blocks to put these new methods to work

Make the most of your data across the entire customer lifecycle.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more
How to Take your B2B Business Online

How to Take your B2B Business Online

Vaimo
Vaimo
Read more