Reports

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Please login or register to download the report

9 November, 2016

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Adobe

Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognise. But it's not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards.

Read the paper to learn:

  • The benefits of well executed personalisation
  • How to navigate the landscape between anonymous and authenticated data
  • Safe and effective uses of consumer information
  • The technological building blocks to put these new methods to work

Make the most of your data across the entire customer lifecycle.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more
The Definitive Guide To Gated Offers

The Definitive Guide To Gated Offers

SheerID
SheerID
Read more