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Marketing Cloud Vendor Selection Pack
Marketing cloud technology has come to prominence in recent years as companies seek to benefit from web-based software and a more integrated approach to their digital marketing and ecommerce programmes.
The Digital Doughnut Marketing Cloud Vendor Selection Pack aims to clarify the overall process and the individual stages you need to go through before you agree terms with your chosen provider.
This bundle of four documents will help you to ensure that you find the vendor best suited to your requirements as an organisation, however large your business.
The pack contains:
- Marketing cloud vendor selection overview document. This 14-page PDF document outlines seven key stages of the selection process, equipping you with the framework you need to choose a partner confidently.
- Business case template. Building on the summary of the benefits of a fit-for-purpose marketing cloud solution contained in the overview document, this Word document provides more detailed information about a range of cloud benefits, and some high-level stats to help make the case for investment internally. We have also outlined some of the key trends that are continuing to drive growth of this technology.
- Request for proposal (RFP) template. The RFP is the cornerstone of the vendor selection process. As with the business case template, we have provided this document in Word format, so you can easily adapt it for your own requirements. The template contains the headings and sub-headings you need for your own marketing cloud RFP, including brief descriptions of what should go in each section.
- Vendor-scoring matrix. You can use the vendor-scoring matrix, provided as an Excel spreadsheet, to assess your shortlisted vendors against 12 core capabilities and associated attributes.
We firmly believe that different types of cloud solution will suit different types of business. We can help you find the best match. While we don’t provide you with an evaluation of different vendors, we do equip you with the knowledge and tools you need to make the most well-informed decision.
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