Reports

The State of B2B Lead Generation 2021

Please login or register to download the report

23 February, 2021

The State of B2B Lead Generation 2021

London Research

The State of B2B Lead Generation 2021 report, produced by London Research in partnership with Demand Exchange, explores how companies have adapted their marketing and lead generation activities since the emergence of the Covid-19 crisis, and how they are budgeting accordingly.

The research, now in its third edition, also compares findings with similar studies carried out in 2019 and 2017, and looks at the traits and characteristics of B2B lead generation 'leaders' compared to mainstream companies.

Topics covered in the report include:

  • Marketing strategies and budgeting during and beyond Covid-19
  • Maturity of lead generation activities
  • Effectiveness of channels and content types
  • Data hygiene and data regulation
  • Marketing and sales alignment
  • Challenges relating to online lead generation

Download the report now to learn more.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Reviewing Agency Business Processes

Reviewing Agency Business Processes

Tangram
Tangram
Read more
When is it Time to Switch up to an Integrated Platform?

When is it Time to Switch up to an Integrated Platform?

Tangram
Tangram
Read more
Managing Your Changing Workforce

Managing Your Changing Workforce

Tangram
Tangram
Read more
How Agency Processes are Evolving & What it Means for Agency Technology

How Agency Processes are Evolving & What it Means for Agency Technology

Tangram
Tangram
Read more