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The Age of the Consumer: Building Trust in the Home and Garden Sector
In today's consumer era, shoppers are more savvy, more informed and more demanding of brands than ever before. These challenges affect all industries, including retailers in the home and garden sector.
To better understand consumer trust in this industry, Trustpilot and London Research surveyed 1,000 consumers in the UK and US and wrote a report with the findings.
In The Age of the Consumer: Building Trust in the Home and Garden Sector, you will learn:
- Why user-generated content should be an essential part of your strategy
- Why consumers turn to reviews for emotive purchases
- Where and how consumers find trust
- How to collect and use consumer insights to grow your business
- Why consumer behaviour is changing and what you should do about it.
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