Research Reports

Customer data – Marketing's Secret Weapon

Please login or register to download the report

12 June, 2020

Customer data – Marketing's Secret Weapon

London Research

Are you looking to accelerate the creation of digital experiences and drive high ROI at the same time? Then this report can help you and your organisation. 

This London Research whitepaper, produced in partnership with Jahia, provides a framework and practical guidance to help senior marketers define an appropriate technology strategy and systems architecture.  

The report will outline:

  • The principles for a successful technology strategy
  • A new marketing model built around customer experience
  • An omnichannel technology stack architecture
  • How to future-proof your technology investment
  • The importance of a customer data platform to power a DXP

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Related research

See all
The State of B2B Marketing Automation

The State of B2B Marketing Automation

London Research
In partnership with
Act-On Software
Read more
The State of B2B Lead Generation - 2017

The State of B2B Lead Generation - 2017

London Research
In partnership with
Digital Doughnut
Read more
The State of B2B Lead Generation - 2018

The State of B2B Lead Generation - 2018

London Research
In partnership with
London Research
Read more
State of Marketing Automation 2019

State of Marketing Automation 2019

London Research
In partnership with
Act-On Software
Read more
2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

London Research
In partnership with
Trustpilot
Read more