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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
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Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
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Latest articles

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The Ultimate Guide to Interactive Video Marketing

The Ultimate Guide to Interactive Video Marketing

Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos...

Ghia Marnewick
Ghia Marnewick 10 October 2024
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Seeing is Believing? Deepfake Detection at the Time of Super Election Year

Seeing is Believing? Deepfake Detection at the Time of Super Election Year

The year 2024 is shaping both technology and global politics. With the help of innovative AI products, it only takes a few clicks to create a text, image, or even a video that is shared on social media in a matter of...

Zsofia Raffa
Zsofia Raffa 9 October 2024
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Podcast – Data-Driven Decisions: The Business Advantage

Podcast – Data-Driven Decisions: The Business Advantage

Recorded in partnership with SNP, a world leading data transformation company, and on location at GSK's London office, Russell Goldsmith is joined by Shobie Ramakrishnan, Chief Digital and Technology Officer, GSK...

Russell Goldsmith
Russell Goldsmith 8 October 2024
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Best SaaS Integration Platforms: Examples and Importance

Best SaaS Integration Platforms: Examples and Importance

Businesses are always finding ways to run more smoothly and accomplish more. One tool that helps them achieve better performance is the SaaS integration platform. SaaS stands for Software as a Service. It connects...

Natalia Polomkina
Natalia Polomkina 3 October 2024
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How Can Brands Showcase Their Support for Pride Beyond June?

How Can Brands Showcase Their Support for Pride Beyond June?

With Pride flags having been taken down, and streets cleared of rainbow confetti and glitter post parades, another Pride month has come to an end. While it’s widely known that June is the month to celebrate the LGBTQ+...

Vidisha Gaglani, CEO, Streetbees
Vidisha Gaglani, CEO, Streetbees 26 September 2024
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7 Mistakes That Can Kill Your Business Growth and How to Avoid Them

7 Mistakes That Can Kill Your Business Growth and How to Avoid Them

Growing a business is tough, but avoiding these seven common mistakes can set you up for success.

David Blois
David Blois 24 September 2024
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The Business Battle: AI versus Human Intelligence

The Business Battle: AI versus Human Intelligence

Explore the ultimate showdown between AI and Human Intelligence in our insightful article. Discover the strengths, limitations, and future implications of both.

Ibiixo Technologies
Ibiixo Technologies 19 September 2024
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What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech Meltdown

What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech Meltdown

Even the best and more secure IT systems can crash and and the knock-on impact of an IT glitch can be massive. But when crises occur, how you handle them can make or break your reputation. Here’s a high-level guide to...

Glenn Matchett
Glenn Matchett 17 September 2024
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Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
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How Catalog Management Services Enhanced a Lighting Store's Efficiency

How Catalog Management Services Enhanced a Lighting Store's Efficiency

Operational efficiency is crucial in the retail industry. Retailers face challenges in managing product catalogs, adapting to trends, and maintaining consistent information across channels. These issues are...

Jessica Campbelll
Jessica Campbelll 10 September 2024
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Thought Leadership Content – Why Bother?

Thought Leadership Content – Why Bother?

In the increasingly crowded market, brands and businesses constantly compete for attention, and standing out is harder than ever. One smart way to differentiate yourself from the competition is through thought...

Glenn Matchett
Glenn Matchett 29 August 2024
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Podcast - Event Marketing: Insights from Industry Leaders

Podcast - Event Marketing: Insights from Industry Leaders

In this episode of the c-suite podcast, we chat to a panel of experts about how companies use events to showcase products, strengthen partnerships, and generate business opportunities.

Russell Goldsmith
Russell Goldsmith 22 August 2024
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How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
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10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
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