By Polina Kedis 12 May 2023 Artificial Intelligence in Content Creation In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them. Featured article Read more
The Ins & Outs of Product Marketing Product marketing is what drives products onto the market and keeps them there. Developing effective product marketing is the secret to your organization's development, expansion, and long-term success. It is a... Pawanpreet Gill 26 May 2023 Read more
Infographic: The State of Product Discovery 2023 New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation. Linus Gregoriadis 25 May 2023 Read more
Getting Your House in Order: Why Accurate Clean Local Data is the Backbone of Global Marketing Despite weathering the pandemic and initially seeing the green shoots of recovery, the worsening global economic situation will likely see many CMOs once again fighting hard for every penny of spend. Three-quarters of... Marianne McKenzie Yallop 25 May 2023 Read more
The Challenges of Customer Lifetime Value (CLV) We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and... Peter Rivett-Jones 24 May 2023 Read more
Exploring the Rapid Growth of Mobile App Development Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity... Prashant Pujara 24 May 2023 Read more
The Top Ecommerce SEO Trends for 2023 As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are... Jagdish Mali 23 May 2023 Read more
Why Consumers Aren't Scanning Your QR Codes QR codes have become increasingly popular in recent years, with businesses using them for a range of purposes, from advertising and marketing to payments and product information. However, despite their popularity... Jenny Stanley 22 May 2023 Read more
The Power and the Importance of Accessibility in Digital Marketing Websites are often referred to as digital storefronts of a business — but what happens when the door is closed to certain individuals? That's where accessibility in digital marketing comes in. It's the... Tamara Badža 19 May 2023 Read more
The Use of Chatbots in Improving Customer Experience and Brand Engagement Chatbots have become increasingly popular in recent years, and have been used by many businesses as a tool for improving customer experience and brand engagement. A chatbot is a computer program designed to simulate... Brack Nelson 18 May 2023 Read more
8 Reasons Why Outsourcing Mobile App Development is a Good Idea Want to improve the productivity of the mobile app development process? Definitely go for outsourcing! Yes, this is true. Outsourcing is a trend in this digital competitive world. To take the benefit of skilled... Upma Singh 17 May 2023 Read more
‘Complainer marketing’ – should we harness rage to promote brands? As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that. Tom Chapman 18 July 2018 Read more
10 Factors that Influence Customer Buying Behaviour Online Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of... Edward Roesch 4 June 2018 Read more
Artificial Intelligence in Content Creation In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them. Polina Kedis 12 May 2023 Read more
7 reasons why social media marketing is important for your business Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable... Sharron Nelson 6 February 2018 Read more
The Impact of New Technology on Marketing Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the... Alex Lysak 22 September 2020 Read more