Latest resources

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Reviewing Agency Business Processes

Reviewing Agency Business Processes

Tangram
Tangram
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When is it Time to Switch up to an Integrated Platform?

When is it Time to Switch up to an Integrated Platform?

Tangram
Tangram
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Managing Your Changing Workforce

Managing Your Changing Workforce

Tangram
Tangram
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How Agency Processes are Evolving & What it Means for Agency Technology

How Agency Processes are Evolving & What it Means for Agency Technology

Tangram
Tangram
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Our Research

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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
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Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
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Latest articles

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10 Marketing Tips For Small Businesses

10 Marketing Tips For Small Businesses

The marketing efforts of a business connect it to its customers and clients by providing them with the information they need about offerings. Small businesses need to perform this against stiff competition from large,...

Mike Wilsonn
Mike Wilsonn 23 September 2022
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B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

The Covid-19 pandemic drove customers – businesses as well as consumers – online in unprecedented numbers. Sellers responded by adopting and accelerating digital strategies to reach their consumers.

Michael Nutley
Michael Nutley 22 September 2022
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How Does a Summarizing Tool Help Writers Summarize Their Content?

How Does a Summarizing Tool Help Writers Summarize Their Content?

Text Summarizers are useful tools that can help writers in a variety of ways. They are utilized in a variety of writing niches such as content writing and academic writing. Summarizers can shorten any amount of text...

david levis
david levis 22 September 2022
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How to Decrease Lead Cycles with Marketing Automation

How to Decrease Lead Cycles with Marketing Automation

Artificial intelligence can be used for marketing automation and search optimization, among other things. Using AI for marketing automation can simplify sales follow-up and conversion funnel and can shorten your lead...

Marilou Pitlo
Marilou Pitlo 21 September 2022
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Gamification in Healthcare Apps: Use Cases & Amazing Benefits

Gamification in Healthcare Apps: Use Cases & Amazing Benefits

Learn about the implementation of gamification elements in healthcare apps, use cases, and value addition to patients as well as providers.

Shelly Megan
Shelly Megan 20 September 2022
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Why Leveraging the Power of an SMM Agency is Imperative

Why Leveraging the Power of an SMM Agency is Imperative

Have you ever wondered why your social media marketing posts don't reach the intended audience? Do you obsess over understanding Facebook and Instagram algorithms? Did you know that Twitter posts have a character...

Somendra Kumar
Somendra Kumar 19 September 2022
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How to Make Animated Marketing Videos That Deliver Results

How to Make Animated Marketing Videos That Deliver Results

Whether you turn to the internet or elsewhere, ads and content pieces struggle to get people's attention. Furthermore, if you expect to develop a video marketing strategy, your priority should be to cut through...

Mirza Ali Raza
Mirza Ali Raza 16 September 2022
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Tips For Making Your Website Rank Higher on Search Engine Results Pages

Tips For Making Your Website Rank Higher on Search Engine Results Pages

In today's competitive world, website ranking is essential for any business. By ranking higher in search engine results pages (SERPs), you can attract more organic traffic and boost your bottom line. However...

Erica pena
Erica pena 15 September 2022
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Temporal Personalisation: It’s All About Time

Temporal Personalisation: It’s All About Time

It’s no secret that a well-timed marketing message is much likelier to yield an action or purchase from a customer than one that arrives at the wrong time of day. The best crafted marketing campaigns can fall flat if...

Tim Biddiscombe
Tim Biddiscombe 14 September 2022
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Email Marketing: What You Need to Know

Email Marketing: What You Need to Know

Your email marketing campaign will be most effective if you target each message to suit divergent groups. Making the information personal to the reader will make the message more effective. The advice in this article...

Smith Anderson
Smith Anderson 13 September 2022
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Upcoming events

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Ecommerce Expo
28 September 2022

Ecommerce Expo

10,000+ retailers and brands. 300 industry leading solution providers. Game-changing content. Visionary speakers. The UK's biggest and best-loved event for retail, eCommerce and marketing technology is back to inspire, educate, drive and connect the eCommerce industry.

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Technology for Marketing
28 September 2022

Technology for Marketing

10,000+ brands. 300 industry leading solution providers. Game-changing content. Visionary speakers. The UK's only event for marketing technology is back to INSPIRE, EDUCATE, DRIVE & CONNECT the marketing industry.

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Festival of Marketing
6 October 2022

Festival of Marketing

Marketing Week’s Festival of Marketing combines the editorial rigour of the UK’s most respected marketing title and the insight and inspiration of the Festival to bring an unrivalled proposition that will challenge and empower.

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White Label World Expo
12 October 2022

White Label World Expo

The White Label World Expo is the biggest gathering of online sellers in one place in the world. Thousands of visitors gather all under one roof for this unmissable event to divulge in the latest products, services, technologies, trends and much more!

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Popular articles

‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
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7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
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8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
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Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
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