YouTube

YouTube

The world’s most popular video-hosting platform remains a common go-to for marketers. Meaningful video content can engage new customers and intricately outline your brand message, while paid advertisements can increase traffic to your website or service.

With so many possibilities on offer, nailing down a concise YouTube marketing strategy can be tough. In this section, our community is here to help, exploring everything from managing your account and video content to organising your YouTube campaigns.

Keen to integrate video into your marketing strategy, or curious about the advantages that advertising on YouTube might have? Then this is the section for you.

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30 YouTube Statistics that you May Find Useful

30 YouTube Statistics that you May Find Useful

If you’re a marketer who wants to build an online presence on YouTube and take advantage of reaching out your audience efficiently, or a viewer who’s curious to discover more details about this channel, we’ve listed...

Georges Fallah
Georges Fallah 30 January 2019
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Why Video Is The Star Of Your Small Business

Why Video Is The Star Of Your Small Business

As a small business, marketing has to involve a series of clever approaches. After all, you don’t have money to burn so there’s a need to get the greatest return possible. Video marketing is very effective at...

Benjamin Arie
Benjamin Arie 11 January 2019
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YouTube influencer marketing trends for 2019

YouTube influencer marketing trends for 2019

In 2018, the number of channels earning six figures per year on YouTube grew more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user...

Matt Zajechowski
Matt Zajechowski 28 December 2018
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Micro-influencer marketing: the end of celebrity endorsements?

Micro-influencer marketing: the end of celebrity endorsements?

Brands are beginning to turn their backs on influencers with massive followings. The solution? Micro-influencer marketing...

Ben Hollom
Ben Hollom 16 August 2018
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Podcast from Cannes Lions - Marketing Trends

Podcast from Cannes Lions - Marketing Trends

The second episode recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how brands can succeed on social media by learning from how...

Russell Goldsmith
Russell Goldsmith 16 July 2018
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