YouTube

YouTube

The world’s most popular video-hosting platform remains a common go-to for marketers. Meaningful video content can engage new customers and intricately outline your brand message, while paid advertisements can increase traffic to your website or service.

With so many possibilities on offer, nailing down a concise YouTube marketing strategy can be tough. In this section, our community is here to help, exploring everything from managing your account and video content to organising your YouTube campaigns.

Keen to integrate video into your marketing strategy, or curious about the advantages that advertising on YouTube might have? Then this is the section for you.

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Monetising Your YouTube Content: 10 Tips to Improve Your Odds

Monetising Your YouTube Content: 10 Tips to Improve Your Odds

In today’s social media driven world, video is king, accounting for 73% of all social media traffic in 2016 and expected to climb to 82% in 2021. Every publisher and media company knows this and is trying to improve their ROI for video, the best chance for monetisation remains with the pioneer of social video: YouTube.

Dror Ginzberg
Dror Ginzberg 21 June 2017
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Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Influencer marketing budgets have increased exponentially year on year since 2010. If you’re a global brand CMO and you’re not doing influencer activity then your CEO is probably asking you some tricky questions.

Mark Bassett
Mark Bassett 16 June 2017
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5 Tips to Get More Views for Your YouTube Video

5 Tips to Get More Views for Your YouTube Video

With increasing use of YouTube for video marketing by musicians, artists, bloggers, webmasters and businesses, getting your video seen and shared by the online community is becoming more of a challenge.

David Ford
David Ford 1 July 2016
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5 Pretty Easy Ways To Optimize Your B2B YouTube Videos

5 Pretty Easy Ways To Optimize Your B2B YouTube Videos

Here are five useful tips you can use to optimize your youtube videos.

Claire Trevien
Claire Trevien 19 May 2016
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Humor and Health Do Not Mix. (Or Maybe It’s What We Need!)

Humor and Health Do Not Mix. (Or Maybe It’s What We Need!)

In the healthcare industry communications, humor is not used. In real life, it often is what makes us all most human and able to deal with the health crisis thrown our way.

Alfred O'Neill
Alfred O'Neill 6 April 2016
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