YouTube

YouTube

The world’s most popular video-hosting platform remains a common go-to for marketers. Meaningful video content can engage new customers and intricately outline your brand message, while paid advertisements can increase traffic to your website or service.

With so many possibilities on offer, nailing down a concise YouTube marketing strategy can be tough. In this section, our community is here to help, exploring everything from managing your account and video content to organising your YouTube campaigns.

Keen to integrate video into your marketing strategy, or curious about the advantages that advertising on YouTube might have? Then this is the section for you.

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Podcast - The Content State of Mind

Podcast - The Content State of Mind

In our latest csuite podcast we discuss attitudes to branded content with Hannah Bourne, Marketing Director for Children’s at Penguin Random House UK and James Erskine, Managing Director of The Big Shot, who also shared the findings of his agency’s latest Content State of Mind report.

Russell Goldsmith
Russell Goldsmith 26 February 2018
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9 Tips for Optimizing your Video Marketing Content

9 Tips for Optimizing your Video Marketing Content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike.

Richard Fallah
Richard Fallah 4 January 2018
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The Future of Digital: Return’s 2018 Predictions

The Future of Digital: Return’s 2018 Predictions

As the year draws to a close, our senior team reflects on 2017 and offer their predictions for 2018, including video, voice search and shifts in the way brands target their users online. The search landscape is evolving, and by placing more focus on truly understanding your audience and targeting them with the right message at the right time, Return believes that brands can more effectively reach new customers.

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 20 December 2017
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Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

With social media on the rise and television advertising on the decline, it’s more important than ever to pay attention to the new type of “celebrity”, the YouTube creator. Markiplier, Jenna Marbles, Jake Paul, Liza Koshy and Jacksepticeye are household names to hundreds of millions of millennials and Gen Z-ers. Learn the growth tactics they use to grow their channels!

Erica Lam
Erica Lam 11 December 2017
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Facts and Statistics about YouTube in 2017 you didn't know

Facts and Statistics about YouTube in 2017 you didn't know

In 2017, anyone can be a filmmaker, because obtaining a camera has never been easier and with YouTube, your videos can reach billions of people in less than a day.  After only twelve years of existence YouTube has become the second largest website on the Internet and the second largest search engine currently available.

Chloe YANG
Chloe YANG 25 September 2017
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