Latest articles

See all
Podcast from Cannes Lions - Marketing Trends

Podcast from Cannes Lions - Marketing Trends

The second episode recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how brands can succeed on social media by learning from how...

Russell Goldsmith
Russell Goldsmith 16 July 2018
Read more
How to Use Audience Retention Report To Increase YouTube Video Watch Time

How to Use Audience Retention Report To Increase YouTube Video Watch Time

Now that you have viewers on YouTube, how do you get them to watch your whole video? Find what you have done well and what could have been better in the Audience Retention report, one of the most valuable dashboard in...

Elliot Chan
Elliot Chan 29 June 2018
Read more
How to Compete with Influencer Marketing

How to Compete with Influencer Marketing

According to a consumer survey by Bloglovin’, 54% of women have bought a product or service after seeing an influencer posting about it on social media, and 45% began following a brand because an influencer has...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 8 June 2018
Read more
YouTube’s new TV-focused ad offerings explained

YouTube’s new TV-focused ad offerings explained

It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 29 May 2018
Read more
The Rise and Rise of Influencer Marketing

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and...

Maria Cadbury
Maria Cadbury 18 May 2018
Read more