YouTube

YouTube

The world’s most popular video-hosting platform remains a common go-to for marketers. Meaningful video content can engage new customers and intricately outline your brand message, while paid advertisements can increase traffic to your website or service.

With so many possibilities on offer, nailing down a concise YouTube marketing strategy can be tough. In this section, our community is here to help, exploring everything from managing your account and video content to organising your YouTube campaigns.

Keen to integrate video into your marketing strategy, or curious about the advantages that advertising on YouTube might have? Then this is the section for you.

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Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand Strategies

Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand Strategies

With linear tv viewership declining and streaming on the rise, marketers are turning to a different metric for success than ratings and gameday eyeballs when planning their Super Bowl ad campaigns. Join us as we...

Jonas Dominique
Jonas Dominique 19 February 2020
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10 Ways to Promote Your YouTube Channel in 2020

10 Ways to Promote Your YouTube Channel in 2020

YouTube is the second most-visited site at the web with more than 1.9 billion energetic monthly users. Mastering its miles is a must for any virtual marketer. While marketing offers loads of paid ways to sell your...

Vivek Roy
Vivek Roy 11 February 2020
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10 Rookie Video Marketing Mistakes (and How to Avoid Them)

10 Rookie Video Marketing Mistakes (and How to Avoid Them)

In the social media age, video marketing is a double-edged sword. On the plus side, it’s highly engaging. People watch it longer, remember it better, and share it more frequently than text or still photos. On the...

Georgi Todorov
Georgi Todorov 20 January 2020
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How To Be Unskippable - The Past, Present & Future of Video Advertising

How To Be Unskippable - The Past, Present & Future of Video Advertising

YouTube advertising is quickly becoming a huge part of an online advertiser's digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these...

Matthew Soakell
Matthew Soakell 6 December 2019
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Ways to Grow Your YouTube Channel

Ways to Grow Your YouTube Channel

As you make your strategic plans for 2020, look no further than YouTube.

Rick Barron
Rick Barron 11 September 2019
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