YouTube

YouTube

The world’s most popular video-hosting platform remains a common go-to for marketers. Meaningful video content can engage new customers and intricately outline your brand message, while paid advertisements can increase traffic to your website or service.

With so many possibilities on offer, nailing down a concise YouTube marketing strategy can be tough. In this section, our community is here to help, exploring everything from managing your account and video content to organising your YouTube campaigns.

Keen to integrate video into your marketing strategy, or curious about the advantages that advertising on YouTube might have? Then this is the section for you.

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How to Compete with Influencer Marketing

How to Compete with Influencer Marketing

According to a consumer survey by Bloglovin’, 54% of women have bought a product or service after seeing an influencer posting about it on social media, and 45% began following a brand because an influencer has...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 8 June 2018
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YouTube’s new TV-focused ad offerings explained

YouTube’s new TV-focused ad offerings explained

It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 29 May 2018
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The Rise and Rise of Influencer Marketing

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and...

Maria Cadbury
Maria Cadbury 18 May 2018
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10 Effective Ways to Generate Leads Using YouTube

10 Effective Ways to Generate Leads Using YouTube

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only...

Courtney Baird-Lew
Courtney Baird-Lew 26 April 2018
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How to create killer YouTube ads

How to create killer YouTube ads

Whether or not video is part of your current digital marketing strategy, you’re probably aware that it’s a pretty big deal. Consumers already watch a huge amount of online video - a billion hours every day,&...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 24 April 2018
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