Technology

Technology

Technology influences almost every aspect of marketing. From how marketers communicate with one and other to how they map their strategies, to the channels they use to drive their campaigns. In fact, we’re using technology to talk to you right now.

But successfully integrating technology into your marketing strategy can be tough, especially given how quickly it evolves. This section is your way of staying ahead of the technology wave. From programmatic to mobile marketing, data to CRM, the articles below provide you with everything you need to know about tech.

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Generative AI is About to Re-Shape Market Research

Generative AI is About to Re-Shape Market Research

Since the launch of ChatGPT last year, generative AI has dominated discourse around technology. This next epoch in digital might free us from the drudgery associated with information work, or it might take your job...

Matt Hay
Matt Hay 25 September 2023
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Winning the War Against Misinformation

Winning the War Against Misinformation

With every huge leap forward in tech, there is also risk. This is more true than ever as generative AI continues to be widely adopted by both brands and consumers alike. Brands clearly need to take matters into their...

Emma Lacey
Emma Lacey 20 September 2023
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Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

We live in a progressively digitalized world where data breaches and cyber threats have become all too common. Safeguarding sensitive information has taken center stage especially for businesses. One of the most...

Austin Page
Austin Page 13 September 2023
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How AI is Revolutionizing E-commerce and Online Shopping

How AI is Revolutionizing E-commerce and Online Shopping

In recent years, the world of e-commerce and online shopping has experienced a significant transformation thanks to the advancements in Artificial Intelligence (AI).

Andrea Crook
Andrea Crook 14 August 2023
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Five Reasons Why Your Digital Products Should Be Evolving

Five Reasons Why Your Digital Products Should Be Evolving

A recent PWC survey found that 40% of UK CEOs believed their company’s current technological capabilities were unable to meet their strategic objectives. With rapid changes in the technology landscape, Creative...

Candyspace Media
Candyspace Media 11 August 2023
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