Technology

Technology

Technology influences almost every aspect of marketing. From how marketers communicate with one and other to how they map their strategies, to the channels they use to drive their campaigns. In fact, we’re using technology to talk to you right now.

But successfully integrating technology into your marketing strategy can be tough, especially given how quickly it evolves. This section is your way of staying ahead of the technology wave. From programmatic to mobile marketing, data to CRM, the articles below provide you with everything you need to know about tech.

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Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

The fifth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores the impact of economic uncertainty on brand strategy and customer engagement.

Russell Goldsmith
Russell Goldsmith 7 June 2023
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Leveraging Technology to Boost Customer Satisfaction in Restaurants

Leveraging Technology to Boost Customer Satisfaction in Restaurants

Restaurants can leverage technology to enhance the customer experience and increase satisfaction. With the help of mobile ordering, online reservations, personalized marketing, and self-ordering kiosks, restaurants...

Anthony Randall
Anthony Randall 1 June 2023
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Retain the Old, Bring in the New

Retain the Old, Bring in the New

Some retailers may think it's impossible to get people flocking back into stores, given the economic climate that is hampering the post lockdown recovery. However, if you speak to shoppers, there is much cause for...

Valentina Calendoro
Valentina Calendoro 10 May 2023
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Empowering Entrepreneurship: How Digital Transformation Can Help Startups Disrupt Industries

Empowering Entrepreneurship: How Digital Transformation Can Help Startups Disrupt Industries

The way we conduct business is evolving with the rest of the globe. Startups now have access to a variety of cutting-edge technology thanks to the growth of digital transformation, which can aid them in successfully...

Glainne White
Glainne White 10 April 2023
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Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?

Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?

Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly impacting the environment. Could AR-enabled personalisation be...

Matthew Klimpke
Matthew Klimpke 17 March 2023
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