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Next Generation Content Marketing: How Buyer Intent Is Changing the Game

Next Generation Content Marketing: How Buyer Intent Is Changing the Game

The power of content marketing in the B2B space is growing, learning from its B2C cousin. In fact, research shows that 86% of B2B, B2C and combination marketers are now using it in their organisation, spending an...

Maria Price
Maria Price 12 September 2019
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The Evolution of Big Data: Pushing Hadoop and Spark to The Edge

The Evolution of Big Data: Pushing Hadoop and Spark to The Edge

When ‘Big Data’ was first being coined as a term making rounds in the technology industry, Yahoo was still the leading search engine, and Hadoop was clinging onto that popularity. Now, Hadoop seems to be clinging onto...

Edward Huskin
Edward Huskin 28 August 2019
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Keep a Head in the Cloud

Keep a Head in the Cloud

The innovation that is cloud technology may be the key to vast business growth that the publishing industry is looking for. While publishers seek to be at the forefront of technology's advancement, the truth is...

Darren Ryan
Darren Ryan 27 August 2019
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The Digital Dozen: Q&A with Jesse Demmel, Chief Technology Officer at Sovrn

The Digital Dozen: Q&A with Jesse Demmel, Chief Technology Officer at Sovrn

Twelve quick questions with Sovrn's Chief Technology Officer, Jesse Demmel.

Jesse Demmel
Jesse Demmel 27 August 2019
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How Technology Is Transforming In-store Shopping

How Technology Is Transforming In-store Shopping

With e-commerce growing at an unprecedented rate all around the world, brick and mortar stores have to work twice as hard to attract customers’ attention. No wonder - online shopping keeps the desire for convenience...

Berenika Teter
Berenika Teter 23 August 2019
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