Technology

Technology influences almost every aspect of marketing. From how marketers communicate with one and other to how they map their strategies, to the channels they use to drive their campaigns. In fact, we’re using technology to talk to you right now.

But successfully integrating technology into your marketing strategy can be tough, especially given how quickly it evolves. This section is your way of staying ahead of the technology wave. From programmatic to mobile marketing, data to CRM, the articles below provide you with everything you need to know about tech.