Latest articles

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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a culture shift as well as a shift in technology.

Nick Pike
Nick Pike 24 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use most often can give you insights into how to deepen their engagement. Customer engagement analytics can reduce costs by reducing churn and building advocacy for your product.

Karri Bishop
Karri Bishop 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove that it's driving intelligence is as good as, or better than, the average human driver is something that is of magnitudes harder. The advancement of Machine Learning has enabled this market to make that giant leap.

Niharika Singhai
Niharika Singhai 21 July 2017
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The Role of Machine Learning in Accelerating Digital Transformation

The Role of Machine Learning in Accelerating Digital Transformation

In 2016, the Go world champion lost to the AlphaGo algorithm designed by Google, and it became obvious that machine learning had successfully emerged and would contribute majorly in shaping the future. Machine learning will continue to serve a new class of software that is able to learn without being programmed as well as access and analyze structured and unstructured data. This data will be at a level of complexity that human minds will fail to comprehend.

Niharika Singhai
Niharika Singhai 29 June 2017
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Future Innovations in Mobile Payments

Future Innovations in Mobile Payments

All major mobile industry players have already integrated a personalized version of a mobile wallet (such as Android Pay and Apple Pay). With Apple Pay alone growing by one million new users per week, the future is sure to change for existing POS systems for both consumers and retailers.

Niharika Singhai
Niharika Singhai 13 June 2017
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Latest reports

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Marketing technology adoption

Marketing technology adoption

dotmailer
dotmailer
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Navigating the 5 stages of marketing automation

Navigating the 5 stages of marketing automation

dotmailer
dotmailer
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On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
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On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
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On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence

On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence

DemandBase
DemandBase
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Upcoming events

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Technology for Marketing - 27-28 September, Olympia London
27 September 2017

Technology for Marketing - 27-28 September, Olympia London

TFM is the UK’s only event dedicated to technology for marketing. With 7,800+ visitors of which 75% Senior Marketers, 5000+ companies and 189 average leads gained, TFM is the preferred marketing event in the UK for both visitors and exhibitors.

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MarTech - Boston
2 October 2017

MarTech - Boston

At MarTech, we cross-pollinate the best ideas and latest innovations across marketing, technology, and management. But more importantly, we reveal the beautiful entanglements between them.

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