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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
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Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer...

Luke Judge
Luke Judge 21 August 2020
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The Importance of Predictive Analytics in the Era of Digital Marketing

The Importance of Predictive Analytics in the Era of Digital Marketing

Predictive analytics is not a new thing in the digital marketing space. Predictive analytics tools analyzing tons of data and converting it into insights to help businesses maximize their revenue. These algorithms are...

Richa Pathak
Richa Pathak 30 July 2020
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Search and You Won’t Find

Search and You Won’t Find

Some people love wasting time searching for products and services online, most however, don’t. They just want companies to make it easy for them to find what they want. Surprising perhaps, but search technology is...

Jamie Challis
Jamie Challis 30 July 2020
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Should You Reduce Your Marketing Spend?

Should You Reduce Your Marketing Spend?

Right now marketers have a great opportunity to shake off the “it’s the way we’ve always done things” mentality and revisit marketing automation strategies and processes to create a “this is how we do things now...

Andrew Addison
Andrew Addison 28 July 2020
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