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Top 5 Data Sources for Driving Predictive Marketing Success

Top 5 Data Sources for Driving Predictive Marketing Success

“Data is the fuel that powers AI” [Databricks]. These are seven words (AI is a word, right?) that get trotted out a lot, and that’s not a criticism. Because it is true! Here are the top 5 data types you need to...

Digital Doughnut
Digital Doughnut 17 January 2019
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Using AI and Predictive Analytics to Increase Customer Value by 34%

Using AI and Predictive Analytics to Increase Customer Value by 34%

I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients to use AI and Predictive Analytics to increase Customer Lifetime Value.

Digital Doughnut
Digital Doughnut 15 January 2019
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Predictive Analytics and AI Drive Up Customer Lifetime Value

Predictive Analytics and AI Drive Up Customer Lifetime Value

Redeye have released the results of an 18-month initiative, testing the outcome predictive analytics can having on an organisation's multi-channel campaigns. See the full results here.

Digital Doughnut
Digital Doughnut 14 January 2019
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Online travel: a new era of disruption?

Online travel: a new era of disruption?

It is fair to say that the travel sector has consistently been in the vanguard of the digital age, embracing the sweeping transformation and disruption that has sent other sectors into tailspins. Whether it was the...

Sylvia Jensen
Sylvia Jensen 27 December 2018
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3 Martech trends to watch in 2019

3 Martech trends to watch in 2019

Technology has changed the landscape of marketing and communications in pretty dramatic ways. The rising importance of social media has altered communications between enterprises, customers and stakeholders. The...

Radzi Schmaus
Radzi Schmaus 13 December 2018
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