Latest articles

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How can a CMS improve customer experience?

How can a CMS improve customer experience?

As digital brands feverishly compete for a morsel of every customer’s (diminishing) attention, providing an unbeatable customer experience (CX) has never been more important. Find out how to improve your CX in this article.

Leonie Mercedes
Leonie Mercedes 11 September 2017
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8 questions every digital marketer should ask before investing in a WMP

8 questions every digital marketer should ask before investing in a WMP

A good Website Management Platform makes it easy to manage content across different channels and launch new projects in double-quick time. But as every company is different, and with a wealth of different systems on the market, how can digital marketers ensure they invest in the right one?

Leonie Mercedes
Leonie Mercedes 1 September 2017
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Facebook’s identity crisis; social platform or DMP?

Facebook’s identity crisis; social platform or DMP?

It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is undeniably high in our world right now. The currency you trade with them is your data.

Lee Hackett
Lee Hackett 22 August 2017
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Bring DAM Into Your Centre Of (Digital Asset) Interest

Bring DAM Into Your Centre Of (Digital Asset) Interest

Digital assets now carry intrinsic business values that can magically improve your revenue performance. It turbocharges organizations to respond to their competitors’ promotions and keep engaged with today’s constantly changing marketplace. And, the growing use of digital assets across multiple channels has brought digital asset management (DAM) back to the center stage.

Rajneesh Kumar
Rajneesh Kumar 15 August 2017
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Game of Thrones record break reach to 45M Viewers with Snapchat Lens

Game of Thrones record break reach to 45M Viewers with Snapchat Lens

Popular series the “Game of Thrones” and in demand messaging app, Snapchat needs no mention. And, when both these platforms are together in the news, it is surely going to overwhelm the users. Through Snapchat’s eye catching lens, Game of Throne premier managed to bring a whopping 50% more audience with the new series. And, it is all because of the selfie lens on Snapchat.

Janet Scott
Janet Scott 7 August 2017
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Latest reports

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Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
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Marketing technology adoption

Marketing technology adoption

dotmailer
dotmailer
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Navigating the 5 stages of marketing automation

Navigating the 5 stages of marketing automation

dotmailer
dotmailer
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On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
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On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
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Upcoming events

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Technology for Marketing - 27-28 September, Olympia London
27 September 2017

Technology for Marketing - 27-28 September, Olympia London

TFM is the UK’s only event dedicated to technology for marketing. With 7,800+ visitors of which 75% Senior Marketers, 5000+ companies and 189 average leads gained, TFM is the preferred marketing event in the UK for both visitors and exhibitors.

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MarTech - Boston
2 October 2017

MarTech - Boston

At MarTech, we cross-pollinate the best ideas and latest innovations across marketing, technology, and management. But more importantly, we reveal the beautiful entanglements between them.

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