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A Picture Worth a Thousand Words: How Selfies are More than Just Casual Pictures

A Picture Worth a Thousand Words: How Selfies are More than Just Casual Pictures

Have you ever wondered about the impact a picture you take of yourself will have in the future? This article goes over how the simple 'selfie' has now become not only a trend, but a way to document identity...

Susan Ranford
Susan Ranford 8 November 2019
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Machine Learning & SEO: Where Are We Now?

Machine Learning & SEO: Where Are We Now?

Machine learning is having a substantial and growing impact on the traditional Google ranking algorithm. This has a large impact on the ways SEO professionals analyze keywords and ultimately build a strategy to...

Ainsley Lawrence
Ainsley Lawrence 25 October 2019
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How Customer Shopping Data Is Used to Promote Groceries — Using AI

How Customer Shopping Data Is Used to Promote Groceries — Using AI

One of the best ways to inspire customers is a well-designed thematic promotion. That’s why retailers’ circulars are full of recipes from famous chefs and stores are changing into showrooms of world cuisines. But with...

Stephan Visarius
Stephan Visarius 3 October 2019
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Will Marketing Automation Increase ROI?

Will Marketing Automation Increase ROI?

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails...

Kate Alsbury
Kate Alsbury 1 October 2019
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Next Generation Content Marketing: How Buyer Intent Is Changing the Game

Next Generation Content Marketing: How Buyer Intent Is Changing the Game

The power of content marketing in the B2B space is growing, learning from its B2C cousin. In fact, research shows that 86% of B2B, B2C and combination marketers are now using it in their organisation, spending an...

Maria Price
Maria Price 12 September 2019
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