Strategy & Operations

Behind every effective marketing campaign is a thoughtful strategy. Good marketing strategies can organise resources, establish goals and targets, and provide mechanisms for monitoring success.

But marketing strategies and operations also face a number of barriers, including personnel, budgets and negotating other players involved in the marketing process. Don't let poor strategy and operations impede your chances of makreting success.

This section discusses everything you need to know about marketing strategies and operations, from planning to obstacles, execution to the distribution of resources. Strategy is the key to marketing success – don’t leave yourself locked out in the cold.