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Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Research shows the benefits of a formal Employee Advocacy for the firm and its employees, however, it does not suffice to “start doing Employee Advocacy” and expect positive results to come in automatically and immediately. Implementing Employee Advocacy as a part of the company’s strategy requires more than giving your employees a tool or a platform to play with.

Anita Theis
Anita Theis 9 August 2016
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The Science of Trust in Social Selling

The Science of Trust in Social Selling

Publications within the topic of social selling primarily focus around the importance of reaching prospects, building a personal brand and sharing stories, because we trust word-of-mouth and personal connections more than the a brand’s message or the sales rep on the phone.

Anita Theis
Anita Theis 24 May 2016
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