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How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

B2B marketers now have LinkedIn, a platform where they can listen to their prospects and be listened to. For B2B business, it means sharing values and getting loyal customers. How? With social prospecting. That way...

Alona Shalieieva
Alona Shalieieva 13 August 2021
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How To Use Social Media Listening For Market Research and Social Selling

How To Use Social Media Listening For Market Research and Social Selling

Social media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

Julia Miashkova
Julia Miashkova 19 February 2020
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16 Awesome Examples Of Smart Social Selling

16 Awesome Examples Of Smart Social Selling

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly...

Luisana Cartay
Luisana Cartay 22 December 2017
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How To Use LinkedIn To Promote Your Business

How To Use LinkedIn To Promote Your Business

LinkedIn is not a repository of CVs anymore. Many businesses use it to promote their product and services and get exposure to their brand. Here we will examine how you can leverage this social media channel to promote...

Anton Sirik
Anton Sirik 25 May 2017
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Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Research shows the benefits of a formal Employee Advocacy for the firm and its employees, however, it does not suffice to “start doing Employee Advocacy” and expect positive results to come in automatically and...

Anita Theis
Anita Theis 9 August 2016
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