Social Media Strategy

Social Media Strategy

Social media is a powerful marketing tool. It works for companies big and small, international or local. But maximising social media’s marketing potential begins with a sound social media strategy.

Before you immerse yourself in Twitter or Instagram, establish a clear set of goals, consider who your customer base is and what your competition is already doing to target them. Don't just be on social media - dominate social media.

Social media curious or hardened social experts? You’ve found the right place for everything you need to know about social media strategy.

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How TikTok Impacts Your Digital Marketing Strategy

How TikTok Impacts Your Digital Marketing Strategy

TikTok’s audience and involvement rapidly rose during Covid-19 and the post covid period. What are the key factors involved, and how should you think about it within your marketing strategy?

Yury Tsoy
Yury Tsoy 12 April 2023
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Most Followed: 5 Learnings From Cristiano Ronaldo’s Instagram Strategy

Most Followed: 5 Learnings From Cristiano Ronaldo’s Instagram Strategy

The latest edition of Mention & Hubspot’s Instagram Engagement Report has revealed that world-famous footballer Cristiano Ronaldo is once again the most followed person on Instagram this year, with over 442...

Anna Willems
Anna Willems 9 June 2022
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Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

In the absence of major ‘marquee’ events to reach high volumes of prospects, B2B marketing executives are going to have to carry on working harder than ever to reappraise content strategies. That was the take-out from...

Sean Hargrave
Sean Hargrave 9 December 2020
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5 Signs Your Social Media Strategy Simply Isn't Working

5 Signs Your Social Media Strategy Simply Isn't Working

Social media can do great things for your brand, but it's not effortless. You need to measure, monitor, and evaluate your approach continually. You also need to pay attention to the warning signs that it's...

Terry Cane
Terry Cane 26 October 2020
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Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

A high number of followers and enviable levels of engagement might look good on the surface, but are vanity metrics like these alone a good enough reason to regard Instagram activity as successful? I discuss why...

Shell RobshawBryan
Shell RobshawBryan 16 June 2020
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