Social Media Strategy

Social Media Strategy

Social media is a powerful marketing tool. It works for companies big and small, international or local. But maximising social media’s marketing potential begins with a sound social media strategy.

Before you immerse yourself in Twitter or Instagram, establish a clear set of goals, consider who your customer base is and what your competition is already doing to target them. Don't just be on social media - dominate social media.

Social media curious or hardened social experts? You’ve found the right place for everything you need to know about social media strategy.

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Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

A high number of followers and enviable levels of engagement might look good on the surface, but are vanity metrics like these alone a good enough reason to regard Instagram activity as successful? I discuss why...

Shell RobshawBryan
Shell RobshawBryan 16 June 2020
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5 Steps to Selling Out Your Event With Facebook Ads

5 Steps to Selling Out Your Event With Facebook Ads

Putting on a great event is hard work, but you know what’s even harder? Selling it out. It’s every event owner’s dream, to put on a spectacle of a show that’s remembered for its incredible atmosphere. But if no one is...

Alex Moore
Alex Moore 2 January 2020
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10 Tips to Beat Your Competitor’s Social Media Strategy

10 Tips to Beat Your Competitor’s Social Media Strategy

It’s more difficult than ever for businesses to compete online. Paid marketing costs are increasing due to rising competition and ad saturation. At the same time, shorter attention plans are making it difficult to...

Martin Ochwat
Martin Ochwat 10 December 2019
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Know Your Target

Know Your Target

Today's organizations know that all messages don't resonate the same way with different groups of people. A target audience is essential for social media campaigns.

Rick Barron
Rick Barron 23 October 2019
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Social Media Marketing Strategies To Boost E-commerce Sales

Social Media Marketing Strategies To Boost E-commerce Sales

The social media marketing landscape is ever-changing and ever-evolving with the latest trends of every year. This change in the social media marketing strategies depends on multiple factors such as audience...

Alice Herman
Alice Herman 10 September 2019
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