Social Media Strategy

Social Media Strategy

Social media is a powerful marketing tool. It works for companies big and small, international or local. But maximising social media’s marketing potential begins with a sound social media strategy.

Before you immerse yourself in Twitter or Instagram, establish a clear set of goals, consider who your customer base is and what your competition is already doing to target them. Don't just be on social media - dominate social media.

Social media curious or hardened social experts? You’ve found the right place for everything you need to know about social media strategy.

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Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Both tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both approaches.

RJ Talyor
RJ Talyor 22 May 2017
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Trends - Why You Should Watch Them?

Trends - Why You Should Watch Them?

Working in marketing demands creativity, an open mind, and lots of inspiration to be able to produce and manage your campaigns effectively. How do you do this in a world overloaded with communication, news, and inspiration?

Jan Zajac
Jan Zajac 3 January 2017
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Social Media Strategy

Social Media Strategy

Complete guide to develop a great social media strategy. Social media have become essential for businesses and brands today, and they are the favorite way to engage audience and new customers, and to share content and knowledge.

Elkin Niño
Elkin Niño 26 May 2016
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Why Should CEOs Use Social Media?

Why Should CEOs Use Social Media?

Most CEOs are still reluctant to go social. The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500 CEOs is (slowly) increasing, only a handful use platforms like Twitter regularly.

Damian Corbet
Damian Corbet 24 February 2016
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How Do Presidential Candidates Spend $1 Billion?

How Do Presidential Candidates Spend $1 Billion?

I came across this article recently in the National Journal written by Stephanie Stamm, and a couple of things really stood out to me. One of the biggest spend categories is “digital advertising.” The average American spends 11 hours a day on electronic media Four years ago, $750 million to secure a second term in the White House. "that’s enough money to send a man to the moon"

Lachlan Brook
Lachlan Brook 19 February 2016
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