Social Media Strategy

Social Media Strategy

Social media is a powerful marketing tool. It works for companies big and small, international or local. But maximising social media’s marketing potential begins with a sound social media strategy.

Before you immerse yourself in Twitter or Instagram, establish a clear set of goals, consider who your customer base is and what your competition is already doing to target them. Don't just be on social media - dominate social media.

Social media curious or hardened social experts? You’ve found the right place for everything you need to know about social media strategy.

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Social Media Strategy: Make The Most of A Social Media Plan

Social Media Strategy: Make The Most of A Social Media Plan

Social media became a must-have tool for many businesses out there. Are these companies using social networks to their full potential, though? Simply creating a profile and posting random content every once in a while...

Kinga Odziemek
Kinga Odziemek 20 May 2019
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Award winning guide to running an influencer campaign

Award winning guide to running an influencer campaign

Over the last 12 months, we've seen a huge rise in clients wanting to know about influencer marketing. Whether it's marketing managers hearing of the 'craze' and wanting some for themselves, or those...

Rob John
Rob John 1 May 2018
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Four Trends to Watch for in 2018

Four Trends to Watch for in 2018

This past year we witnessed a sea of change occur in the world of marketing – people witnessed the true power of augmented reality, the walled gardens of social media grew higher, video lengths shuffled in flux, and...

Michael Ash
Michael Ash 17 January 2018
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Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Both tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both...

RJ Talyor
RJ Talyor 22 May 2017
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Trends - Why You Should Watch Them?

Trends - Why You Should Watch Them?

Working in marketing demands creativity, an open mind, and lots of inspiration to be able to produce and manage your campaigns effectively. How do you do this in a world overloaded with communication, news, and...

Jan Zajac
Jan Zajac 3 January 2017
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