Social Media Strategy

Social Media Strategy

Social media is a powerful marketing tool. It works for companies big and small, international or local. But maximising social media’s marketing potential begins with a sound social media strategy.

Before you immerse yourself in Twitter or Instagram, establish a clear set of goals, consider who your customer base is and what your competition is already doing to target them. Don't just be on social media - dominate social media.

Social media curious or hardened social experts? You’ve found the right place for everything you need to know about social media strategy.

TagsRSS 2.0

Latest articles

See all
Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

In the absence of major ‘marquee’ events to reach high volumes of prospects, B2B marketing executives are going to have to carry on working harder than ever to reappraise content strategies. That was the take-out from...

Sean Hargrave
Sean Hargrave 9 December 2020
Read more
5 Signs Your Social Media Strategy Simply Isn't Working

5 Signs Your Social Media Strategy Simply Isn't Working

Social media can do great things for your brand, but it's not effortless. You need to measure, monitor, and evaluate your approach continually. You also need to pay attention to the warning signs that it's...

Terry Cane
Terry Cane 26 October 2020
Read more
Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

Followers, Engagement, Traffic or Sales? How to Measure Success On Instagram

A high number of followers and enviable levels of engagement might look good on the surface, but are vanity metrics like these alone a good enough reason to regard Instagram activity as successful? I discuss why...

Shell RobshawBryan
Shell RobshawBryan 16 June 2020
Read more
5 Steps to Selling Out Your Event With Facebook Ads

5 Steps to Selling Out Your Event With Facebook Ads

Putting on a great event is hard work, but you know what’s even harder? Selling it out. It’s every event owner’s dream, to put on a spectacle of a show that’s remembered for its incredible atmosphere. But if no one is...

Alex Moore
Alex Moore 2 January 2020
Read more
10 Tips to Beat Your Competitor’s Social Media Strategy

10 Tips to Beat Your Competitor’s Social Media Strategy

It’s more difficult than ever for businesses to compete online. Paid marketing costs are increasing due to rising competition and ad saturation. At the same time, shorter attention plans are making it difficult to...

Martin Ochwat
Martin Ochwat 10 December 2019
Read more