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Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

The ancient Greek philosopher Heraclitus wasn’t talking about social media when he said "change is the only constant in life," but he may as well have been. The shake-up following Elon Musk’s acquisition of&...

Juli Greenwood
Juli Greenwood 4 April 2023
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Why Should They Follow You?

Why Should They Follow You?

You may have some beneficial content flowing through your social networks, but without a clear description of who you are or where your focus will be, it is guaranteed that you will lose out on potential followers at...

Anna Fox
Anna Fox 20 February 2023
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Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.

Hootsuite: Social Media Marketing & Management
Hootsuite: Social Media Marketing & Management 29 December 2022
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CEOs are Rapidly Losing Faith in Digital Marketing, Frustrated by ‘Meaningless Metrics’

CEOs are Rapidly Losing Faith in Digital Marketing, Frustrated by ‘Meaningless Metrics’

In 2020, digital marketers spent over £85 billion on social media advertising. However, while many CEO’s buy into the premise (and promise) of social media ad campaigns, it’s because they expect campaigns to...

Anil Malhotra
Anil Malhotra 6 December 2021
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How to Measure Social Media Marketing ROI

How to Measure Social Media Marketing ROI

Social media ROI is one of the most important key performance indicators (KPI) in marketing. It is often expressed as a percentage. KPIs allow you to compare and contrast different marketing channels to determine the...

Jenny Stanley
Jenny Stanley 4 October 2021
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