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CEOs are Rapidly Losing Faith in Digital Marketing, Frustrated by ‘Meaningless Metrics’

CEOs are Rapidly Losing Faith in Digital Marketing, Frustrated by ‘Meaningless Metrics’

In 2020, digital marketers spent over £85 billion on social media advertising. However, while many CEO’s buy into the premise (and promise) of social media ad campaigns, it’s because they expect campaigns to...

Anil Malhotra
Anil Malhotra 6 December 2021
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How to Measure Social Media Marketing ROI

How to Measure Social Media Marketing ROI

Social media ROI is one of the most important key performance indicators (KPI) in marketing. It is often expressed as a percentage. KPIs allow you to compare and contrast different marketing channels to determine the...

Jenny Stanley
Jenny Stanley 4 October 2021
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How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

With clickthrough rates and high engagement coming under increasing scrutiny from CEOs, CMO and founder of Bango, Anil Malhotra, explains how digital marketers are adopting a new approach to social media marketing...

Anil Malhotra
Anil Malhotra 29 July 2021
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Powerful Facebook Video Ad Technique

Powerful Facebook Video Ad Technique

A handful of guides that will help you to work on powerful Facebook ads. From discussing the point of your Facebook ads to adding the call to actions buttons, we have got your back. Undoubtedly, these tips and tricks...

Digital Doughnut Contributor
Digital Doughnut Contributor 17 June 2021
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Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Artificial intelligence tools have been revolutionizing the digital marketing industry over the last couple of years. AI tools have become many marketers' best friends as they help them make better decisions...

Deni Kaziyska
Deni Kaziyska 16 April 2021
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