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Public Relations Disaster: How To Bounce Back

Public Relations Disaster: How To Bounce Back

Public relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the public can be brutal. With social media becoming a source of interaction with the public, it can also provide new and disastrous ways to damage your brand.

Julie Cave
Julie Cave 12 February 2018
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Live Video Tips For Your Business

Live Video Tips For Your Business

Live video may well be the catch cry of 2018, and if you’re not doing it, your business may suffer if your competitors take it up. Video is a powerful storytelling medium: it can impact viewers emotionally using sound, motion and visuals, which in turn drives deeper relationships with your brand and its audience. Do you have video as part of your content marketing?

Julie Cave
Julie Cave 30 January 2018
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Influencer marketing spends to explode in 2018

Influencer marketing spends to explode in 2018

2017 has brought some difficulties in advertising, with marketers having to deal with ad fraud, concerns around brand safety and increasing use of ad blocking. So, what’s an advertiser to do to get their brand message out to consumers in 2018?

Mark Bassett
Mark Bassett 18 December 2017
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Massively Improve Your PPC with Social Media

Massively Improve Your PPC with Social Media

If you have solid PPC results, then you already have a solid foundation to use social media to your advantage. Social media marketing carries on where PPC leaves off, and using them together creates an effective way to increase your conversion rate and your return on investment.

Zachary Jarvis
Zachary Jarvis 6 November 2017
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What’s the best platform for scheduling social media content?

What’s the best platform for scheduling social media content?

There are a whole host of social media scheduling apps—designed to allow users to pre-plan, schedule and automatically post to social platforms—that have sprung up to make life easier. But which one should you choose?

Annette Staglieno
Annette Staglieno 29 September 2017
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