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Deploying Social Media the Right Way for Holiday Shoppers

Deploying Social Media the Right Way for Holiday Shoppers

Inventory is ordered and extra staff has been scheduled, but how is your retail business bringing in orders? It might sound obvious, but social media is one of the best bets in the wide range of digital marketing.

Lauren Greer
Lauren Greer 20 October 2016
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The Science Of Emotions And Social Engagement

The Science Of Emotions And Social Engagement

It’s a common enough idea in sales and marketing that tapping into your audience’s emotions can inspire certain reactions, but what exactly is it that pushes people to interact with content?

Ben Hollom
Ben Hollom 3 August 2016
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Four Characteristics of a Successful Brand Community

Four Characteristics of a Successful Brand Community

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

Stephanie Mulrooney
Stephanie Mulrooney 3 June 2016
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Is A Personal Brand Important For Me?

Is A Personal Brand Important For Me?

If you're building a personal brand, you know that it's important to be perceived correctly to reach your goals. In this post, we talk about how the definition of product branding can help you outline the benefits you can expect from personal branding.

Jay Denhart-Lillard
Jay Denhart-Lillard 5 May 2016
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How to Ensure You're Reaching All of Your Customers on Social Media

How to Ensure You're Reaching All of Your Customers on Social Media

Digital accessibility is important in all facets of your organisation. While many organisations are on the right track to making their websites and company-owned digital presence accessible, the potential issue is with many social media platforms that are not up to accessibility standards.

Claire Bergin
Claire Bergin 13 April 2016
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