Social media and finance brands – how can you make it work?
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns and the daunting task of communicating to broad and complex audiences.
Social media, in particular, presents a number of challenges for those eager to capitalise on its potential to reach new customers and build brand engagement.
13 July 2017