Social Media

Look into any café or commuter train, and you may begin to wonder what on earth social media has done to our society. But for marketers, the question centres more on what social media has not done.

For businesses of all sizes, social media marketing has provided access to small, personalised audiences, as well as vast, international ones. Whether your marketing budget numbers in the thousands or the millions, social media marketing can be important and profitable tool at your disposal.

But how do you bring social media to the marketing table? Who should you involve in the process? And how can you sure you are maximising your marketing budget when spending on social media? This section addresses all of these questions and more.