Search Marketing

Search marketing is simple: it's the process of gaining traffic and customers through search engines. Integrating search marketing into your budget can be a productive tactic, offering global exposure at a relatively low cost. 

But making search marketing an effective part of your marketing strategy can be complicated. What benefits can search offer over other potential strategies? What represents value for money in search marketing? And how can you integrate search into you marketing arsenal?

Fear not - our community has got your back. In the section below, our contributors explore search strategies to the costs and benefits of paid or unpaid search marketing campaigns. Thinking about integrating search into your marketing strategy? Look no further.