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Why Is Everyone Talking About Digital Marketing?

Why Is Everyone Talking About Digital Marketing?

Digital marketing is the use of electronic media for the promotion of products and services. It has become essential for the success of business in today’s world. There is no denying that internet has taken the world...

Muhammad Ali Khan
Muhammad Ali Khan 16 May 2018
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Search Analytics: Your Secret Weapon

Search Analytics: Your Secret Weapon

The goal of modern marketing is to offer visitors the right content at the right time, usually to create some type of desirable behavior. A search query is the purest form of a potential customer expressing what their...

Sahil Merchant
Sahil Merchant 1 May 2018
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2018 – the year AI matures, small business packs a punch, and the customer is still always right!

2018 – the year AI matures, small business packs a punch, and the customer is still always right!

As we roll into February and planning for 2018 is well under way, I just wanted to put pen to paper to outline what marketers should be watching out for this year, if they haven’t already got them in their sights:

Raj Balasundaram
Raj Balasundaram 22 February 2018
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Is Your Marketing Strategy Prepared for Voice Search?

Is Your Marketing Strategy Prepared for Voice Search?

As Google Home and Alexa become more common in our homes, there is one question at the tip of many marketers tongues: how will we adapt? In the face of such new technology, how can marketing strategies develop to fit...

Zara Smith
Zara Smith 31 January 2018
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4 Google Analytics Metrics To Improve Your Website Content

4 Google Analytics Metrics To Improve Your Website Content

If you’re not well versed in Google Analytics, and you’re not a big fan of numbers and statistics, a visit to your GA dashboard can be a bit of a confusing experience. But when you know what to look for – and you...

Jade Crerand
Jade Crerand 7 November 2016
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