Research

The best marketing campaigns are based on detailed and methodical research. Whether your company is global or local, publicly held or private, we can bet that your marketing success hinges on your ability to gather information.

With research costing both time and money, however, it is important that you are going about things correctly. In this section, our community provides everything you need know about marketing research, from the types of research you ought to be doing to the people you should involve in the process.

Trying to improve your marketing strategy? The answer begins with research.

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What is a Discovery Phase and why do I need one for my website, app or portal project?Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone who is responsible for that project, you’ll want to minimise that risk as much as possible.

                Alaina Roberts DipM MCIM CM
                11 May 2017
            
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Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis. 

                Nigel Clarkson
                8 May 2017
            
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52% of marketers rank email in most effective digital channelsIf I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

                Sophia Skinbjerg
                8 February 2017
            
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Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?Today many of us still have bulky wallets or purses. On average we hold four credit cards, a driver's licence, a handful of plastic loyalty cards, and a few membership cards. 

                Matthew Winters
                15 December 2016
            
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3 Customer Loyalty Mistakes Retailers Make – and How to Avoid ThemIt is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re in. 

                Annabel  Thorburn
                8 December 2016
            
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