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What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone who is responsible for that project, you’ll want to minimise that risk as much as possible.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
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Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020

Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis.

Nigel Clarkson
Nigel Clarkson 8 May 2017
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52% of marketers rank email in most effective digital channels

52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

Sophia Skinbjerg
Sophia Skinbjerg 8 February 2017
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Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?

Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?

Today many of us still have bulky wallets or purses. On average we hold four credit cards, a driver's licence, a handful of plastic loyalty cards, and a few membership cards.

Matthew Winters
Matthew Winters 15 December 2016
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3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

It is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re in.

Annabel  Thorburn
Annabel Thorburn 8 December 2016
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Latest reports

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2016 Digital Trends Report

2016 Digital Trends Report

Adobe & Econsultancy
Adobe
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