Latest articles

See all
Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
Read more
How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

With clickthrough rates and high engagement coming under increasing scrutiny from CEOs, CMO and founder of Bango, Anil Malhotra, explains how digital marketers are adopting a new approach to social media marketing...

Anil Malhotra
Anil Malhotra 29 July 2021
Read more
The Trends Delineating the Future of Digital Transformation

The Trends Delineating the Future of Digital Transformation

Spending on digital transformation will continue to grow. According to IDC, the global investment in digital transformation is all set to grow at a compound rate of 17.1% per annum and will reach a staggering $2.3...

Priya Kumari
Priya Kumari 28 May 2021
Read more
Quality is the Keyword for Lead Generation in 2021

Quality is the Keyword for Lead Generation in 2021

A recent London Research virtual roundtable in partnership with Demand Exchange found B2B marketers agreeing that quality as well as quantity is now the best approach to unlocking prospects from target accounts. Read...

Sean Hargrave
Sean Hargrave 19 February 2021
Read more
The Power of Competitive Research in Marketing

The Power of Competitive Research in Marketing

The need for competitive research in marketing is more apparent now than ever - your competition is stronger, hungrier and ready to play dirty to get better results. It is time to fight back.

Brad Chuck
Brad Chuck 16 December 2020
Read more