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Podcast - Healthcare Marketing - From Cannes Lions 2019

Podcast - Healthcare Marketing - From Cannes Lions 2019

Recorded at Cannes Lions 2019, this episode focuses on Healthcare Marketing: 1. Zuleika Burnett, Havas Life Medicom on ‘the power of the spoken word and the benefits of podcasting to healthcare’ 2. Claire Gillis,...

Russell Goldsmith
Russell Goldsmith 9 July 2019
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5 Things You Need to Know About B2B Online Lead Generation in 2019

5 Things You Need to Know About B2B Online Lead Generation in 2019

The State of B2B Lead Generation 2019 report, published by London Research and ON24, focuses on the characteristics of lead generation leaders, outlining what it takes to deliver a successful strategy. In this post...

Aliya Zaidi
Aliya Zaidi 8 July 2019
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Customer Data Maturity: a Seven-Stage Model

Customer Data Maturity: a Seven-Stage Model

This article discusses the launch of a new seven-stage customer data maturity model. It reveals results from a new customer data excellence survey undertaken by London Research and BlueVenn. Find out how companies...

Linus Gregoriadis
Linus Gregoriadis 21 June 2019
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How Forward-Thinking Brands are Using Customer Insight

How Forward-Thinking Brands are Using Customer Insight

If you're a brand marketer or strategist, then you'll no doubt understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative...

Barney Larkin
Barney Larkin 20 June 2019
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5 Findings from the State of Marketing Automation Report 2019

5 Findings from the State of Marketing Automation Report 2019

A new report published by London Research and Act-On highlights that marketers are embracing marketing automation, but many are still in the early stages of maturity. This article looks at the challenges faced by...

Aliya Zaidi
Aliya Zaidi 20 May 2019
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