Research

Research

The best marketing campaigns are based on detailed and methodical research. Whether your company is global or local, publicly held or private, we can bet that your marketing success hinges on your ability to gather information.

With research costing both time and money, however, it is important that you are going about things correctly. In this section, our community provides everything you need know about marketing research, from the types of research you ought to be doing to the people you should involve in the process.

Trying to improve your marketing strategy? The answer begins with research.

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Is Old-School Advertising Dead? And Has Social Media Taken its Place in the UK?

Is Old-School Advertising Dead? And Has Social Media Taken its Place in the UK?

It’s the perennial marketing question: where should brands direct their advertising spend? If there was a simple answer to this question, there’d be no need for platforms like Attest. There’d be no need to inform...

Jeremy King
Jeremy King 18 November 2021
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Powerful e-Marketing and POPI

Powerful e-Marketing and POPI

Data breaches are expensive and cost South African businesses more than R40 million in 2020 alone. Although most organisations are implementing robust measures to keep customer information secure, it’s concerning that...

Desiree Gullan
Desiree Gullan 24 September 2021
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Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
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How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

How to Increase Revenue with Purchase Behavior Targeting Led Social Media Marketing

With clickthrough rates and high engagement coming under increasing scrutiny from CEOs, CMO and founder of Bango, Anil Malhotra, explains how digital marketers are adopting a new approach to social media marketing...

Anil Malhotra
Anil Malhotra 29 July 2021
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The Trends Delineating the Future of Digital Transformation

The Trends Delineating the Future of Digital Transformation

Spending on digital transformation will continue to grow. According to IDC, the global investment in digital transformation is all set to grow at a compound rate of 17.1% per annum and will reach a staggering $2.3...

Priya Kumari
Priya Kumari 28 May 2021
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