Research

Research

The best marketing campaigns are based on detailed and methodical research. Whether your company is global or local, publicly held or private, we can bet that your marketing success hinges on your ability to gather information.

With research costing both time and money, however, it is important that you are going about things correctly. In this section, our community provides everything you need know about marketing research, from the types of research you ought to be doing to the people you should involve in the process.

Trying to improve your marketing strategy? The answer begins with research.

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[Infographic] Four Key Findings from The State of Customer Engagement 2020 report

[Infographic] Four Key Findings from The State of Customer Engagement 2020 report

Most companies are still early on in their journey when it comes to providing customers with a more tailored and personalised experience, and fostering greater customer engagement. This is a highlight of The State of...

Aliya Zaidi
Aliya Zaidi 7 November 2019
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Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

A look into holiday booking habits reveals holidaymakers are now spending longer researching and booking their holiday than the duration of the trip itself. This is especially true of younger holidaymakers, with 60...

Digital Doughnut
Digital Doughnut 25 October 2019
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Be Data Smart – and Reap the Rewards in Loyalty

Be Data Smart – and Reap the Rewards in Loyalty

Today’s consumers are used to handing over their data without much idea of where it’s going or why, and poor internal company data practices have led to numerous data breaches, abuse and declining consumer trust. BUT ...

Finn Raben
Finn Raben 21 October 2019
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How Customer Shopping Data Is Used to Promote Groceries — Using AI

How Customer Shopping Data Is Used to Promote Groceries — Using AI

One of the best ways to inspire customers is a well-designed thematic promotion. That’s why retailers’ circulars are full of recipes from famous chefs and stores are changing into showrooms of world cuisines. But with...

Stephan Visarius
Stephan Visarius 3 October 2019
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Why 2D Buyer Personas Are Harming Your Growth

Why 2D Buyer Personas Are Harming Your Growth

We think that marketing and commercial teams are missing a trick when it comes to developing buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be...

Barney Larkin
Barney Larkin 30 September 2019
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