Privacy, consent, and the new value exchange: Be ready for GDPR
With GDPR around the corner, Ensighten's research reveals marketers' attitudes to the regulation. Three quarters of UK marketers believe that GDPR will make them modernise their approach to customer engagement and interaction. With the 25th May fast approaching, businesses are required to understand the new General Data Protection Regulation and how its significant changes to data collection will impact their business and every customer interaction.
3 January 2018