Latest articles

See all
What does it take to succeed at B2B lead generation? [Infographic]

What does it take to succeed at B2B lead generation? [Infographic]

This Digital Doughnut infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes to succeed.

Linus Gregoriadis
Linus Gregoriadis 2 October 2017
Read more
Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
Read more
Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the visitor knowing.

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
Read more
How to avoid digital project failure and save £££s

How to avoid digital project failure and save £££s

If you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70% of projects fail due to lack of user acceptance (1). Businesses are still continuing to develop digital products that are falling short of their users’ expectations and wasting thousands of pounds in the process.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 21 August 2017
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research, history, and experiments proving our influence is much bigger than any of us imagine.

Scott Christley
Scott Christley 9 August 2017
Read more