Research

Research

The best marketing campaigns are based on detailed and methodical research. Whether your company is global or local, publicly held or private, we can bet that your marketing success hinges on your ability to gather information.

With research costing both time and money, however, it is important that you are going about things correctly. In this section, our community provides everything you need know about marketing research, from the types of research you ought to be doing to the people you should involve in the process.

Trying to improve your marketing strategy? The answer begins with research.

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Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

In part two of our “Coping with Coronavirus” series, senior marketers reveal lead generation success comes from crafting content which answers concerns prospects will have as they move from the top, to the middle and...

Sean Hargrave
Sean Hargrave 25 March 2020
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[Survey] ResourceiT Channel Insights Survey

[Survey] ResourceiT Channel Insights Survey

Any IT channel business knows how important it is to stay ahead, often achieved by staying up-to-date.

Aliya Zaidi
Aliya Zaidi 20 March 2020
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Consumers Reveal Their Most (And Least) Trusted Marketing Channels

Consumers Reveal Their Most (And Least) Trusted Marketing Channels

"What makes you likely to recommend a brand?" We recently asked UK consumers that very question (and nine others). Then we took their answers - some expected, others more surprising - analysed them, and...

Sophia King
Sophia King 24 February 2020
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How To Use Social Media Listening For Market Research and Social Selling

How To Use Social Media Listening For Market Research and Social Selling

Social media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

Julia Miashkova
Julia Miashkova 19 February 2020
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Should You Insource or Outsource Content Creation?

Should You Insource or Outsource Content Creation?

What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

Cory Schmidt
Cory Schmidt 29 January 2020
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