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How to Run a Successful Digital Branding Campaign

How to Run a Successful Digital Branding Campaign

Although digital branding efforts are a successful method for increasing traffic and brand awareness, starting a digital branding strategy may appear to be a challenging process. Fortunately, there are dozens of...

Julijana Zlatevska
Julijana Zlatevska 27 April 2022
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The Moment of Truth: How to Make Your Pack Stand Out

The Moment of Truth: How to Make Your Pack Stand Out

In the few seconds called 'moment of truth' for your pack to influence, are you positive you'll win on shelf and online? Even with the growth of ecommerce, your pack should break through. Here's how to...

Carol Fitzgerald
Carol Fitzgerald 18 April 2022
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Fact vs Fiction: Marketing unPredictions

Fact vs Fiction: Marketing unPredictions

The arrival of each new year is always accompanied by a flood of vague marketing predictions, packaged up as hundreds of articles, reports, and corporate blog posts. If it wasn’t bad enough that marketers were...

Heath Barlow
Heath Barlow 11 March 2022
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The Remote Working Threat to CX – and How to Fix it

The Remote Working Threat to CX – and How to Fix it

Recent research conducted by integrated communications provider Adare SEC has revealed that 80% of corporate decision-makers believe that remote working is damaging the customer experience. Why? Because remote staff...

Allan Rowan
Allan Rowan 3 March 2022
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Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

London Research recently partnered with Trustpilot to survey 5,000 consumers - including 1,000 in the US - to measure the effect of harnessing Trustpilot ratings and reviews in advertising. This infographic summarises...

Linus Gregoriadis
Linus Gregoriadis 15 February 2022
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