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We Want an Extension! Data Governance Under the Spotlight as GDPR Looms

We Want an Extension! Data Governance Under the Spotlight as GDPR Looms

Ensighten, the global leader in data privacy and omni-channel data management, today unveiled research suggesting that with just four weeks to go, 61 percent of marketers would apply for an extension to GDPR, if it...

Ian Woolley
Ian Woolley 8 May 2018
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Why F1 needs to fast-track its fan base

Why F1 needs to fast-track its fan base

The new F1 season has only just started but there are more questions about the health of the sport than positive comments about yet another round of changes. Each Formula One race can have up to 300,000 fans attending...

Nik Harta
Nik Harta 16 April 2018
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Testing: A Solution to Overcoming Choice Paralysis

Testing: A Solution to Overcoming Choice Paralysis

Choice paralysis (also commonly referred to as the paradox of choice) is based on the work of psychologist Barry Schwartz who stated that the more choices we have, the less likely we are to take action, and also...

Jill Grozalsky
Jill Grozalsky 16 March 2018
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Five top lessons to learn from competitors

Five top lessons to learn from competitors

Although you will always have a competitor, you can also learn so much from these organisations. Here are five great lessons:

Tom Chapman
Tom Chapman 14 March 2018
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How to Make VoC Data Actionable

How to Make VoC Data Actionable

One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and...

Jill Grozalsky
Jill Grozalsky 7 March 2018
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