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Everyone is not your customer

Everyone is not your customer

Target market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

Mark Walker
Mark Walker 25 October 2018
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Nearly half of enterprise brands believe they are at risk of a website data breach

Nearly half of enterprise brands believe they are at risk of a website data breach

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

Ian Woolley
Ian Woolley 15 October 2018
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Digital Marketing Mistakes You Cannot Afford to Make

Digital Marketing Mistakes You Cannot Afford to Make

Every business nowadays relies on digital marketing to promote their products or services, as well as to reach out to their target audience. Marketing can easily help you drive business goals and even drive business...

Raul Harman
Raul Harman 10 September 2018
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The Knowing And Doing Digital Gap – Digital Skill Trends

The Knowing And Doing Digital Gap – Digital Skill Trends

New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital...

Louis Georgiou
Louis Georgiou 7 September 2018
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Where are we, post-GDPR go-live?

Where are we, post-GDPR go-live?

GDPR is now fully enforceable by the ICO, but just weeks before it became so, the business world seemed to be waiting with bated breath as marketers, technologists, lawyers and business leaders circled the deadline...

Ian Woolley
Ian Woolley 4 July 2018
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