Research

Research

The best marketing campaigns are based on detailed and methodical research. Whether your company is global or local, publicly held or private, we can bet that your marketing success hinges on your ability to gather information.

With research costing both time and money, however, it is important that you are going about things correctly. In this section, our community provides everything you need know about marketing research, from the types of research you ought to be doing to the people you should involve in the process.

Trying to improve your marketing strategy? The answer begins with research.

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5 Findings from the State of Marketing Automation Report 2019

5 Findings from the State of Marketing Automation Report 2019

A new report published by London Research and Act-On highlights that marketers are embracing marketing automation, but many are still in the early stages of maturity. This article looks at the challenges faced by...

Aliya Zaidi
Aliya Zaidi 20 May 2019
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How CDPs Can Improve Your Marketing and Business Performance

How CDPs Can Improve Your Marketing and Business Performance

Here we look at new research from London Research and BlueVenn which shows how the most successful marketers are using customer data platforms to reap significant benefits and gain an edge over their competitors.

Aliya Zaidi
Aliya Zaidi 16 May 2019
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Marketers Must Get Out From Behind Their Dashboards And Understand Consumer Context

Marketers Must Get Out From Behind Their Dashboards And Understand Consumer Context

Your brand's online performance is dipping and you’re under pressure to come up with answers. There could be many reasons why, from increased competition and market disruptors to negative PR, social media...

Barney Larkin
Barney Larkin 25 February 2019
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Everyone is not your customer

Everyone is not your customer

Target market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

Mark Walker
Mark Walker 25 October 2018
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Nearly half of enterprise brands believe they are at risk of a website data breach

Nearly half of enterprise brands believe they are at risk of a website data breach

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

Ian Woolley
Ian Woolley 15 October 2018
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