Research

Research

The best marketing campaigns are based on detailed and methodical research. Whether your company is global or local, publicly held or private, we can bet that your marketing success hinges on your ability to gather information.

With research costing both time and money, however, it is important that you are going about things correctly. In this section, our community provides everything you need know about marketing research, from the types of research you ought to be doing to the people you should involve in the process.

Trying to improve your marketing strategy? The answer begins with research.

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Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
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Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the visitor knowing.

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
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How to avoid digital project failure and save £££s

How to avoid digital project failure and save £££s

If you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70% of projects fail due to lack of user acceptance (1). Businesses are still continuing to develop digital products that are falling short of their users’ expectations and wasting thousands of pounds in the process.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 21 August 2017
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The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research, history, and experiments proving our influence is much bigger than any of us imagine.

Scott Christley
Scott Christley 9 August 2017
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What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone who is responsible for that project, you’ll want to minimise that risk as much as possible.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
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2016 Digital Trends Report

2016 Digital Trends Report

Adobe & Econsultancy
Adobe
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GABBCON, Audience Based Buying & ABBI Awards Ceremony in Los Angeles on Nov 1-2
2 November 2017

GABBCON, Audience Based Buying & ABBI Awards Ceremony in Los Angeles on Nov 1-2

If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying in the wake of chaos. If you are challenged to find scale, success and global solutions, know that you are not alone.

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