Latest articles

See all
Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

In part two of our “Coping with Coronavirus” series, senior marketers reveal lead generation success comes from crafting content which answers concerns prospects will have as they move from the top, to the middle and...

Sean Hargrave
Sean Hargrave 25 March 2020
Read more
[Survey] ResourceiT Channel Insights Survey

[Survey] ResourceiT Channel Insights Survey

Any IT channel business knows how important it is to stay ahead, often achieved by staying up-to-date.

Aliya Zaidi
Aliya Zaidi 20 March 2020
Read more
Consumers Reveal Their Most (And Least) Trusted Marketing Channels

Consumers Reveal Their Most (And Least) Trusted Marketing Channels

"What makes you likely to recommend a brand?" We recently asked UK consumers that very question (and nine others). Then we took their answers - some expected, others more surprising - analysed them, and...

Sophia King
Sophia King 24 February 2020
Read more
How To Use Social Media Listening For Market Research and Social Selling

How To Use Social Media Listening For Market Research and Social Selling

Social media is the largest database of consumer insights. Social media listening is, therefore, the most sure-fire way of doing solid market research. By tracking all mentions of your brand and competitor brands on...

Julia Miashkova
Julia Miashkova 19 February 2020
Read more
Should You Insource or Outsource Content Creation?

Should You Insource or Outsource Content Creation?

What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

Cory Schmidt
Cory Schmidt 29 January 2020
Read more