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Why Brands Are Being Set Back By Squeezed Location Data Supply

Why Brands Are Being Set Back By Squeezed Location Data Supply

GDPR and CCPA, coupled with operating systems such as iOS13, brought with them a raft of key changes to address consumer privacy concerns. For marketers, however, there has been a significant drop in the...

Mark Slade
Mark Slade 9 April 2020
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Black Friday 2019: ECPMs Still Rising For Mobile Publishers

Black Friday 2019: ECPMs Still Rising For Mobile Publishers

Publisher data shows an average increase in revenue of over 50%. It can feel like Black Friday is losing its dark draw for many people. There are fewer reports of till-side chaos or stampedes for marked-down technology.

Jon Fletcher
Jon Fletcher 19 December 2019
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Addressing the real causes of ineffective digital campaigns

Addressing the real causes of ineffective digital campaigns

When a digital campaign doesn’t meet its objectives, blame is often instinctively directed at the respective vendor partner or media owner. However, when you take a deeper look there can be underlying problems, such...

Tim Webster
Tim Webster 29 November 2018
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Delivering TV Campaigns at Global Scale

Delivering TV Campaigns at Global Scale

Despite global digital ad spend overtaking TV in 2017, it’s not all doom and gloom. TV is still a thriving advertising channel and is evolving to meet the changing needs of today’s advertisers.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 18 June 2018
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There are no losers when it comes to first-price auctions

There are no losers when it comes to first-price auctions

In this article, Ivan Ivanov, COO at PubGalaxy discusses the benefits of moving to the first price auction model, and the impact it will have on the digital publishing industry.

Ivan Ivanov
Ivan Ivanov 13 June 2018
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