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Addressing the real causes of ineffective digital campaigns

Addressing the real causes of ineffective digital campaigns

When a digital campaign doesn’t meet its objectives, blame is often instinctively directed at the respective vendor partner or media owner. However, when you take a deeper look there can be underlying problems, such...

Tim Webster
Tim Webster 29 November 2018
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Delivering TV Campaigns at Global Scale

Delivering TV Campaigns at Global Scale

Despite global digital ad spend overtaking TV in 2017, it’s not all doom and gloom. TV is still a thriving advertising channel and is evolving to meet the changing needs of today’s advertisers.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 18 June 2018
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There are no losers when it comes to first-price auctions

There are no losers when it comes to first-price auctions

In this article, Ivan Ivanov, COO at PubGalaxy discusses the benefits of moving to the first price auction model, and the impact it will have on the digital publishing industry.

Ivan Ivanov
Ivan Ivanov 13 June 2018
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How to Get the Most from Your Programmatic Advertising

How to Get the Most from Your Programmatic Advertising

January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it...

Adela Blackford
Adela Blackford 5 April 2018
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Infographic: The State of Programmatic Advertising

Infographic: The State of Programmatic Advertising

This infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem. Issues highlighted in the report include a lack of...

Linus Gregoriadis
Linus Gregoriadis 30 January 2018
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