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Love it or hate it, GDPR is coming

Love it or hate it, GDPR is coming

As everybody should know by now, GDPR is coming into effect in May 2018. The big question is : Are you compliant? If your business operates as any part of the supply chain in digital media, you could be facing fines of up to €20m Euros or 4% of your annual global turnover.

Adam Hopkinson
Adam Hopkinson 28 September 2017
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Brands can solve their digital safety woes by getting inside influencer content

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad safety concerns, harnessing the power of influencer marketing.

Mark Bassett
Mark Bassett 14 September 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be working to improve ad quality. Yet there’s a lot of pressure to transform brands for the better, embrace new platforms, and be seen as innovative. Pressure that often falls squarely on the shoulders of the CMO.

Nikki Hawke
Nikki Hawke 26 July 2017
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The Secret to Success When Expanding Your Company Internationally

The Secret to Success When Expanding Your Company Internationally

Recently, we decided to expand our company ADYOULIKE to the US market. We didn’t come to this decision lightly, since we knew it would be a challenge, but expanding meant benefits like increased profit and exposure, and seemed to be the right move for us.

Dale Lovell
Dale Lovell 30 June 2017
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Top 3 Trends of Programmatic Advertising in 2017

Top 3 Trends of Programmatic Advertising in 2017

what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.

Daniel Surmacz
Daniel Surmacz 16 January 2017
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Upcoming events

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Programmatic World Forum - San Francisco, CA
25 January 2018

Programmatic World Forum - San Francisco, CA

Programmatic World Forum? Sounds Interesting...tell me more! The Forum is simple… We bring those at the forefront of programmatic advertising together, providing an outlet for thought sharing, leading to change & growth!

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