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Top 3 Trends of Programmatic Advertising in 2017

Top 3 Trends of Programmatic Advertising in 2017

what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.

Daniel Surmacz
Daniel Surmacz 16 January 2017
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5 Trends from 2016: Pointing to Importance of Trust Based Marketing

5 Trends from 2016: Pointing to Importance of Trust Based Marketing

As consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing. As the year draws to a close, we look back on some of the defining trends and talking points and predict how 2017 will shape up for the world of trust marketing.

Angela Southall
Angela Southall 19 December 2016
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The Next Programmatic Evolution

The Next Programmatic Evolution

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from ad blocking, fraud, changing data laws and skills shortages resulting in campaigns that miss the mark.

Oli Boyd
Oli Boyd 16 December 2016
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Programmatic Marketing – What Is It? Who Needs It? And How Can You Start Using It?

Programmatic Marketing – What Is It? Who Needs It? And How Can You Start Using It?

According to eMarketer, “more than two-thirds of US digital display ad spending is programmatic”, reaching $22.1 billion in 2016. Many experts believe that programmatic marketing is the future of marketing and advertising, as it is fast moving to television, radio and other media outlets.

Sharon Israel
Sharon Israel 12 December 2016
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The Automatic Future of Digital Advertising

The Automatic Future of Digital Advertising

Today, the marketing industry is experiencing rapid change at an even faster pace than it has in the last 15 years. The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.”

Daniel Surmacz
Daniel Surmacz 15 September 2016
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Latest reports

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2016 Key Programmatic Trends

2016 Key Programmatic Trends

Varick Media Management
Varick Media Management
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Programmatic Branding

Programmatic Branding

Chris O'Hara
Quantcast
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Upcoming events

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Training: Programmatic Marketing: Essentials - London
17 February 2017

Training: Programmatic Marketing: Essentials - London

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

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The 2017 Audience Based Buying Conference - New York
22 February 2017

The 2017 Audience Based Buying Conference - New York

The 2017 NY Audience Based Buying Conference will explore the ideas and companies reshaping audio and video, while exploring key topics and key trends including; what to expect from the 2017 upfront, brand safety in an age of automation, the power of AI and VR in audio and video storytelling as well as real and practical use cases and case studies.

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