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The Secret to Success When Expanding Your Company Internationally

The Secret to Success When Expanding Your Company Internationally

Recently, we decided to expand our company ADYOULIKE to the US market. We didn’t come to this decision lightly, since we knew it would be a challenge, but expanding meant benefits like increased profit and exposure, and seemed to be the right move for us.

Dale Lovell
Dale Lovell 30 June 2017
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Top 3 Trends of Programmatic Advertising in 2017

Top 3 Trends of Programmatic Advertising in 2017

what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.

Daniel Surmacz
Daniel Surmacz 16 January 2017
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5 Trends from 2016: Pointing to Importance of Trust Based Marketing

5 Trends from 2016: Pointing to Importance of Trust Based Marketing

As consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing. As the year draws to a close, we look back on some of the defining trends and talking points and predict how 2017 will shape up for the world of trust marketing.

Angela Southall
Angela Southall 19 December 2016
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The Next Programmatic Evolution

The Next Programmatic Evolution

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from ad blocking, fraud, changing data laws and skills shortages resulting in campaigns that miss the mark.

Oli Boyd
Oli Boyd 16 December 2016
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Programmatic Marketing – What Is It? Who Needs It? And How Can You Start Using It?

Programmatic Marketing – What Is It? Who Needs It? And How Can You Start Using It?

According to eMarketer, “more than two-thirds of US digital display ad spending is programmatic”, reaching $22.1 billion in 2016. Many experts believe that programmatic marketing is the future of marketing and advertising, as it is fast moving to television, radio and other media outlets.

Sharon Israel
Sharon Israel 12 December 2016
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2016 Key Programmatic Trends

2016 Key Programmatic Trends

Varick Media Management
Varick Media Management
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Programmatic Branding

Programmatic Branding

Chris O'Hara
Quantcast
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