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How to Get the Most from Your Programmatic Advertising

How to Get the Most from Your Programmatic Advertising

January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it...

Adela Blackford
Adela Blackford 5 April 2018
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Infographic: The State of Programmatic Advertising

Infographic: The State of Programmatic Advertising

This infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem. Issues highlighted in the report include a lack of...

Linus Gregoriadis
Linus Gregoriadis 30 January 2018
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Lack of consistent measurement plagues programmatic industry – new research

Lack of consistent measurement plagues programmatic industry – new research

The lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH.

Linus Gregoriadis
Linus Gregoriadis 12 January 2018
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Advertisers concerned about lack of programmatic advertising transparency - new research

Advertisers concerned about lack of programmatic advertising transparency - new research

Many advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH.

Linus Gregoriadis
Linus Gregoriadis 8 January 2018
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Love it or hate it, GDPR is coming

Love it or hate it, GDPR is coming

As everybody should know by now, GDPR is coming into effect in May 2018. The big question is : Are you compliant? If your business operates as any part of the supply chain in digital media, you could be facing fines...

Adam Hopkinson
Adam Hopkinson 28 September 2017
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