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Brands can solve their digital safety woes by getting inside influencer content

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad safety concerns, harnessing the power of influencer marketing.

Mark Bassett
Mark Bassett 14 September 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be working to improve ad quality. Yet there’s a lot of pressure to transform brands for the better, embrace new platforms, and be seen as innovative. Pressure that often falls squarely on the shoulders of the CMO.

Nikki Hawke
Nikki Hawke 26 July 2017
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The Secret to Success When Expanding Your Company Internationally

The Secret to Success When Expanding Your Company Internationally

Recently, we decided to expand our company ADYOULIKE to the US market. We didn’t come to this decision lightly, since we knew it would be a challenge, but expanding meant benefits like increased profit and exposure, and seemed to be the right move for us.

Dale Lovell
Dale Lovell 30 June 2017
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Top 3 Trends of Programmatic Advertising in 2017

Top 3 Trends of Programmatic Advertising in 2017

what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.

Daniel Surmacz
Daniel Surmacz 16 January 2017
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5 Trends from 2016: Pointing to Importance of Trust Based Marketing

5 Trends from 2016: Pointing to Importance of Trust Based Marketing

As consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing. As the year draws to a close, we look back on some of the defining trends and talking points and predict how 2017 will shape up for the world of trust marketing.

Angela Southall
Angela Southall 19 December 2016
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Latest reports

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2016 Key Programmatic Trends

2016 Key Programmatic Trends

Varick Media Management
Varick Media Management
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Programmatic Branding

Programmatic Branding

Chris O'Hara
Quantcast
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Upcoming events

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Programmatic I/O Conference - New York
25 October 2017

Programmatic I/O Conference - New York

Join 1,500+ attendees at Adexchanger's Programmatic I/O Conference in New Yorkk - The original and world's largest conference focused on programmatic media and marketing.

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GABBCON, Audience Based Buying & ABBI Awards Ceremony in Los Angeles on Nov 1-2
2 November 2017

GABBCON, Audience Based Buying & ABBI Awards Ceremony in Los Angeles on Nov 1-2

If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying in the wake of chaos. If you are challenged to find scale, success and global solutions, know that you are not alone.

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