Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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The Data Borrowers

The Data Borrowers

Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better experience. The problem has been that too many...

Grant Coleman
Grant Coleman 6 June 2018
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How time-based email marketing can significantly improve customer engagement

How time-based email marketing can significantly improve customer engagement

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with...

Sarah Taylor
Sarah Taylor 19 April 2018
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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

2017 wraps up a turbulent year for travel and hospitality industry. So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial...

Catherine Millar
Catherine Millar 23 November 2017
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Prepare for the unexpected: organisational challenges are one of the main obstacles to true one-to-one personalisation

Prepare for the unexpected: organisational challenges are one of the main obstacles to true one-to-one personalisation

The concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the development of machine learning technology we have now entered an exciting period for...

Simon Farthings
Simon Farthings 7 November 2017
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How using a CMS can help you engage with mobile visitors

How using a CMS can help you engage with mobile visitors

In this article, we’ll look at the importance of a mobile strategy in particular, and explain how a CMS can help you engage with your mobile audience by creating great customer experiences.

Leonie Mercedes
Leonie Mercedes 6 September 2017
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