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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

2017 wraps up a turbulent year for travel and hospitality industry. So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial intelligence, is set to transform the fortunes of those that invest early. 

Catherine Millar
Catherine Millar 23 November 2017
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Prepare for the unexpected: organisational challenges are one of the main obstacles to true  one-to-one personalisation

Prepare for the unexpected: organisational challenges are one of the main obstacles to true one-to-one personalisation

The concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the development of machine learning technology we have now entered an exciting period for marketing teams, as technology is enabling retailers to come within reach of the holy grail of personalisation – an individualised experience tailored to each customer.

Simon Farthings
Simon Farthings 7 November 2017
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How using a CMS can help you engage with mobile visitors

How using a CMS can help you engage with mobile visitors

In this article, we’ll look at the importance of a mobile strategy in particular, and explain how a CMS can help you engage with your mobile audience by creating great customer experiences.

Leonie Mercedes
Leonie Mercedes 6 September 2017
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Turning your personalisation efforts into solid ROI

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can appear daunting from the outset.

Simon Farthings
Simon Farthings 4 September 2017
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Email Marketing in 2017 – Key Trends for the Year Ahead

Email Marketing in 2017 – Key Trends for the Year Ahead

2016 has been a successful year for email marketing. It continues to grow as a marketing channel and is an important part of the marketing mix. Whilst there has been a rise in other platforms (especially social media), email marketing remains to be integral for brands to reach and engage customers.

Ben Tomlinson
Ben Tomlinson 22 December 2016
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