Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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Infographic: What the Future of Marketing Personalisation Looks Like

Infographic: What the Future of Marketing Personalisation Looks Like

Written content was being replaced by audio and video content; and video ads are replacing image-based ads, due to their high-engagement rates. What comes next? The personalisation of content. Video content can be...

Jeffrey Fermin
Jeffrey Fermin 24 December 2019
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A Roadmap for Marketers to Improve Personalisation

A Roadmap for Marketers to Improve Personalisation

Personalisation is a major part of digital that has evolved rapidly with the rise of marketing technology. It's more than a trend or a buzzword; it’s a pivotal way to reach and engage consumers. Personalisation is...

Floris Oranje
Floris Oranje 2 December 2019
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Consumers Want More Than Just Data to Define a Personalised Experience

Consumers Want More Than Just Data to Define a Personalised Experience

The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and marketing automation tools enabling brands to narrow in on consumer...

Floris Oranje
Floris Oranje 26 November 2019
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Segmentation and Personalisation: What's the Difference and How to Use Them?

Segmentation and Personalisation: What's the Difference and How to Use Them?

For brands, the path to building meaningful messaging and engagement with customers is not an easy one. To achieve that, marketers will need a good understanding of the differences and relationship between user data...

Suraj Dubey
Suraj Dubey 25 November 2019
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Friend or foe? Six tips to help you build customer friendships to boost loyalty

Friend or foe? Six tips to help you build customer friendships to boost loyalty

Meaningful content that chimes with your customers and makes them feel closer to your brand can be incredibly powerful. Today’s consumers want more content, context, inspiration and connections with like-minded people.

Robert Massa
Robert Massa 22 November 2019
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