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Email Marketing in 2017 – Key Trends for the Year Ahead

Email Marketing in 2017 – Key Trends for the Year Ahead

2016 has been a successful year for email marketing. It continues to grow as a marketing channel and is an important part of the marketing mix. Whilst there has been a rise in other platforms (especially social media), email marketing remains to be integral for brands to reach and engage customers.

Ben Tomlinson
Ben Tomlinson 22 December 2016
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3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

It is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re in.

Annabel  Thorburn
Annabel Thorburn 8 December 2016
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Why Email Marketing Remains to Be an Important Piece of the Marketing Puzzle

Why Email Marketing Remains to Be an Important Piece of the Marketing Puzzle

With the rise of new platforms to engage consumers, email marketing continues to flourish as a marketing channel. Email is a core channel that has evolved alongside changing customer expectations. It remains to be an important piece of the marketing puzzle!

Jenna Tiffany
Jenna Tiffany 2 November 2016
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The Content Journey: an Illustrated Guide

The Content Journey: an Illustrated Guide

Unique collaboration... 14 incredible Dribbble designers... 52 original illustrations... how to make the most of every piece of content you create... the content journey never looked more appealing... !

Assaf Dudai
Assaf Dudai 19 October 2016
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5 Practical Tips for Retailers to Make Best Use of Mobile Wallets

5 Practical Tips for Retailers to Make Best Use of Mobile Wallets

Successful employment of mobile wallets can increase the visibility of a brand, act as a powerful marketing tool and provide a straightforward channel for engagement but despite this, some are still not convinced. To help guide retailers through this thought process, I have put together 5 practical tips which outline my best practice guidelines on how to maximise the return on your mobile wallet strategy.

Matthew Winters
Matthew Winters 22 September 2016
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Latest reports

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On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
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Expert ABM: The B2B Marketers Guide To Account-Based Measurement

Expert ABM: The B2B Marketers Guide To Account-Based Measurement

DemandBase
DemandBase
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Expert ABM: B2B Marketers Guide To Account-Based Website Personalisation

Expert ABM: B2B Marketers Guide To Account-Based Website Personalisation

DemandBase
DemandBase
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Expert ABM: The B2B Marketers Guide To Account-Based Marketing

Expert ABM: The B2B Marketers Guide To Account-Based Marketing

DemandBase
DemandBase
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Expert ABM: Insights for the B2B Marketer

Expert ABM: Insights for the B2B Marketer

DemandBase
DemandBase
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