Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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Fact vs Fiction: Marketing unPredictions

Fact vs Fiction: Marketing unPredictions

The arrival of each new year is always accompanied by a flood of vague marketing predictions, packaged up as hundreds of articles, reports, and corporate blog posts. If it wasn’t bad enough that marketers were...

Heath Barlow
Heath Barlow 11 March 2022
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Ecommerce Personalisation an Inconvenient Truth

Ecommerce Personalisation an Inconvenient Truth

The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as “the action of designing or producing something to meet someone’s individual...

David Swift
David Swift 19 January 2022
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Ecommerce Trends for 2022

Ecommerce Trends for 2022

We are currently experiencing business moving online. It may be thanks to the world pandemic situation, it may be due to technological developments or it may be just a natural process of business evolution. If we take...

David Swift
David Swift 4 January 2022
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An Experience Like No Other: The Quest for Personalisation

An Experience Like No Other: The Quest for Personalisation

In the recent past, consumers would be alarmed if they received an email correctly addressing them with their name in the greeting. However, the growing shift to digital has made consumers more appreciative of the...

Tim Burley
Tim Burley 23 December 2021
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Nothing Personal: Examining Barriers to Effective Personalisation

Nothing Personal: Examining Barriers to Effective Personalisation

As the world of retail continues to evolve, marketers find themselves fighting to stand out within a maelstrom of new competitors, channels and ever-changing customer expectations. We’re seeing marketers being forced...

Payal Hindocha
Payal Hindocha 15 December 2021
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