Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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4 Steps for Successful Personalisation

4 Steps for Successful Personalisation

Personalisation was a ubiquitous topic at last week’s Festival of Marketing held at Tobacco Dock in London, with plenty of case studies in evidence to show how companies are reaping tangible benefits from a more...

Linus Gregoriadis
Linus Gregoriadis 17 October 2018
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Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do it

Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do it

A recent survey of UK consumers by Acquia revealed lacklustre demand for personalised experiences. Sylvia Jensen, VP EMEA marketing at Acquia, argues that these findings shouldn't dissuade marketers from investing...

Sylvia Jensen
Sylvia Jensen 13 July 2018
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Personalizing the Customer Experience

Personalizing the Customer Experience

It is critical for your organization to deliver high-performing, personalized encounters across the customer lifecycle. According to Gartner the most popular, frequently consulted digital channel for customers...

Kresten Bergsøe
Kresten Bergsøe 19 June 2018
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The Data Borrowers

The Data Borrowers

Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better experience. The problem has been that too many...

Grant Coleman
Grant Coleman 6 June 2018
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How time-based email marketing can significantly improve customer engagement

How time-based email marketing can significantly improve customer engagement

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with...

Sarah Taylor
Sarah Taylor 19 April 2018
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