Latest articles

See all
How using a CMS can help you engage with mobile visitors

How using a CMS can help you engage with mobile visitors

In this article, we’ll look at the importance of a mobile strategy in particular, and explain how a CMS can help you engage with your mobile audience by creating great customer experiences.

Leonie Mercedes
Leonie Mercedes 6 September 2017
Read more
Turning your personalisation efforts into solid ROI

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can appear daunting from the outset.

Simon Farthings
Simon Farthings 4 September 2017
Read more
Email Marketing in 2017 – Key Trends for the Year Ahead

Email Marketing in 2017 – Key Trends for the Year Ahead

2016 has been a successful year for email marketing. It continues to grow as a marketing channel and is an important part of the marketing mix. Whilst there has been a rise in other platforms (especially social media), email marketing remains to be integral for brands to reach and engage customers.

Ben Tomlinson
Ben Tomlinson 22 December 2016
Read more
3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

It is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re in.

Annabel  Thorburn
Annabel Thorburn 8 December 2016
Read more
Why Email Marketing Remains to Be an Important Piece of the Marketing Puzzle

Why Email Marketing Remains to Be an Important Piece of the Marketing Puzzle

With the rise of new platforms to engage consumers, email marketing continues to flourish as a marketing channel. Email is a core channel that has evolved alongside changing customer expectations. It remains to be an important piece of the marketing puzzle!

Jenna Tiffany
Jenna Tiffany 2 November 2016
Read more