Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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Infographic: Ecommerce Product Discovery Maturity

Infographic: Ecommerce Product Discovery Maturity

The State of Product Discovery Report explores how ecommerce ‘leaders’ differ from other companies in how they treat the customer journey, and their approach to search, merchandising and personalisation solutions.

Linus Gregoriadis
Linus Gregoriadis 10 November 2021
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Ecommerce Leaders Embrace an Integrated Approach to Product Discovery

Ecommerce Leaders Embrace an Integrated Approach to Product Discovery

Ecommerce companies understand the importance of making it easier for customers to find what they want to buy. They also know the tools exist to help them do so. What marks out the market leaders is that they...

Michael Nutley
Michael Nutley 1 November 2021
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How DAM Software Can Give Your Creative Team Back Their Thinking Time

How DAM Software Can Give Your Creative Team Back Their Thinking Time

Creativity has never been more important in helping your marketing messages to cut through, but the increasing number of channels and the need for personalisation means creatives have never had less time for creative...

Michael Nutley
Michael Nutley 29 September 2021
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Coping with Coronavirus Part 4: Getting Granular with Content

Coping with Coronavirus Part 4: Getting Granular with Content

In part four of our “Coping with Coronavirus’ series, marketing experts reveal the power of taking a big content idea and then refining it to appeal to verticals and job roles.

Sean Hargrave
Sean Hargrave 6 April 2020
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Rich Personalization at Scale is Possible: Here’s How

Rich Personalization at Scale is Possible: Here’s How

Personalization is failing us. In the digital economy, where marketers have the ability to amass huge amounts of psychographic data points on their customers, true personalization is all too often a buzzword, or...

Dominika Tyliszczak
Dominika Tyliszczak 5 March 2020
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