Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
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How AI is Shaping the Future of Customer Engagement

How AI is Shaping the Future of Customer Engagement

Discover how top marketing leaders are leveraging AI to transform customer-centric marketing. Insights from John Watton, Kirsty Fraser, and Simon Morris reveal practical strategies for personalisation, creative...

Nick Colthorpe
Nick Colthorpe 29 July 2024
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5 Ways to Email Like a Boss

5 Ways to Email Like a Boss

With an average ROI of 1300% for their diverse list of clients, San Francisco-based email marketing agency CodeCrew knows a thing or five about lighting up an inbox. And, as co-founder Alexander Melone explains, some...

Alex Melone
Alex Melone 11 October 2023
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13 Key Digital Marketing Channels for 2024

13 Key Digital Marketing Channels for 2024

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. Find out how to allocate your budget for maximum returns and build credibility...

Nick Colthorpe
Nick Colthorpe 5 October 2023
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Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

The fifth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores the impact of economic uncertainty on brand strategy and customer engagement.

Russell Goldsmith
Russell Goldsmith 7 June 2023
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