Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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Email Marketing in 2017 – Key Trends for the Year Ahead2016 has been a successful year for email marketing. It continues to grow as a marketing channel and is an important part of the marketing mix. Whilst there has been a rise in other platforms (especially social media), email marketing remains to be integral for brands to reach and engage customers.

                Ben Tomlinson
                22 December 2016
            
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3 Customer Loyalty Mistakes Retailers Make – and How to Avoid ThemIt is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re in. 

                Annabel  Thorburn
                8 December 2016
            
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Why Email Marketing Remains to Be an Important Piece of the Marketing PuzzleWith the rise of new platforms to engage consumers, email marketing continues to flourish as a marketing channel. Email is a core channel that has evolved alongside changing customer expectations. It remains to be an important piece of the marketing puzzle!

                Jenna Tiffany
                2 November 2016
            
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The Content Journey: an Illustrated GuideUnique collaboration... 14 incredible Dribbble designers... 52 original illustrations... how to make the most of every piece of content you create... the content journey never looked more appealing... !

                Assaf Dudai
                19 October 2016
            
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5 Practical Tips for Retailers to Make Best Use of Mobile WalletsSuccessful employment of mobile wallets can increase the visibility of a brand, act as a powerful marketing tool and provide a straightforward channel for engagement but despite this, some are still not convinced. To help guide retailers through this thought process, I have put together 5 practical tips which outline my best practice guidelines on how to maximise the return on your mobile wallet strategy.

                Matthew Winters
                22 September 2016
            
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            On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation
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            Expert ABM: The B2B Marketers Guide To Account-Based Measurement
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            Expert ABM: B2B Marketers Guide To Account-Based Website Personalisation
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            Expert ABM: The B2B Marketers Guide To Account-Based Marketing
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            Expert ABM: Insights for the B2B Marketer 
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