Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

Podcast – Interview with Guest Panel on How Marketing Can Thrive Through Downturns

The fifth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores the impact of economic uncertainty on brand strategy and customer engagement.

Russell Goldsmith
Russell Goldsmith 7 June 2023
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Infographic: The State of Product Discovery 2023

Infographic: The State of Product Discovery 2023

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

Linus Gregoriadis
Linus Gregoriadis 25 May 2023
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Podcast - Emarsys unPredictions Report 2022 - Retail Marketing Priorities

Podcast - Emarsys unPredictions Report 2022 - Retail Marketing Priorities

This episode of the c-suite podcast was recorded in partnership with Emarsys, an SAP company, where the focus was on the Emarsys unPredictions 2022 research, which shows almost half of American marketers say their...

Russell Goldsmith
Russell Goldsmith 4 October 2022
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Fact vs Fiction: Marketing unPredictions

Fact vs Fiction: Marketing unPredictions

The arrival of each new year is always accompanied by a flood of vague marketing predictions, packaged up as hundreds of articles, reports, and corporate blog posts. If it wasn’t bad enough that marketers were...

Heath Barlow
Heath Barlow 11 March 2022
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Ecommerce Personalisation an Inconvenient Truth

Ecommerce Personalisation an Inconvenient Truth

The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as “the action of designing or producing something to meet someone’s individual...

David Swift
David Swift 19 January 2022
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