Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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How CDPs Can Improve Your Marketing and Business PerformanceHere we look at new research from London Research and BlueVenn which shows how the most successful marketers are using customer data platforms to reap significant benefits and gain an edge over their competitors.

                Aliya Zaidi
                16 May 2019
            
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Pure Plays - It Pays to Know your CustomerThere’s no denying it’s tough on the high street, but it is becoming clear it’s not just bricks-and-mortar retailers who may be struggling. 

So, faced with the risk of sliding sales, what can pure plays like Boohoo...

                Robert Massa
                12 March 2019
            
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Six Questions to Ask When Sourcing an Ecommerce Platform in 2019Finding the right ecommerce platform in today's congested marketplace.

                Mark Fitzsimmons
                18 February 2019
            
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The power of a single customer view: increased personalisation and optimal CXCustomers now want the best of all worlds. Good old fashioned personalised service, brands who understand and are empathetic towards them but who can deliver exactly what they want, immediately?

                Dan Telling
                18 February 2019
            
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Five Digital Trends for 2019Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019.

                Louis Georgiou
                31 January 2019
            
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