Personalisation

Personalisation

Positive user experiences hinge on personalisation. It may come as no surprise, then, that perhaps our biggest challenge as marketers is to provide seamless personalisation across different channels. It is not simply enough to know who a customer is – now, we have to know what they are interested in, what they like and dislike, and where they may want to go next.

Done correctly and personalisation can drive success. Done incorrectly, however, and personalisation may leave you out in the cold. In this section, our community explores the difference between personalisation heaven and personalisation hell.

Keen to get out of personalisation purgatory? This section is for you.

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Email Trends to Superpower your CX Strategy

Email Trends to Superpower your CX Strategy

For many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to...

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Sound Idea: Why The Industry Must Start Taking Audio Seriously

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How to Build a Winning Prospect-Sales Relationship

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Have you ever met anyone who’s said: “Gee, I really like receiving sales calls”? We haven’t. But yet, sales calls haven’t gone anywhere. They’re still an essential part of how many businesses start and how they grow. ...

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Alex Brix 5 July 2019
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How CDPs Can Improve Your Marketing and Business Performance

How CDPs Can Improve Your Marketing and Business Performance

Here we look at new research from London Research and BlueVenn which shows how the most successful marketers are using customer data platforms to reap significant benefits and gain an edge over their competitors.

Aliya Zaidi
Aliya Zaidi 16 May 2019
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Pure Plays - It Pays to Know your Customer

Pure Plays - It Pays to Know your Customer

There’s no denying it’s tough on the high street, but it is becoming clear it’s not just bricks-and-mortar retailers who may be struggling. So, faced with the risk of sliding sales, what can pure plays like Boohoo...

Robert Massa
Robert Massa 12 March 2019
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