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The Digital Dozen – Itamar Benedy, CEO, Glispa

The Digital Dozen – Itamar Benedy, CEO, Glispa

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Itamar Benedy, CEO of mobile ad tech company Glispa, about his career path and ask the question...

Itamar Benedy
Itamar Benedy 31 August 2018
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Look to the Silicon Dragon to avoid the App Graveyard Mobile Marketing and more at DMEXCO18

Look to the Silicon Dragon to avoid the App Graveyard Mobile Marketing and more at DMEXCO18

Mobile marketing is becoming a serious section of the marketing mix and involves both looking to ‘mobile-only’ markets like China for best practice and thinking about the Appworld.

Digital Doughnut
Digital Doughnut 17 August 2018
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Essential Qualities of Highly Successful Mobile Marketers

Essential Qualities of Highly Successful Mobile Marketers

Organizations communicate and engage with their target audience in a relevant and interactive manner through a multi-channel digital marketing strategy that includes, but is not limited to, their smartphones, tablets,...

Prathamesh Yeotekar
Prathamesh Yeotekar 19 July 2018
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5 Steps of Omni Channel Retailing

5 Steps of Omni Channel Retailing

As customer expectations are higher and the marketplace is highly competitive, companies need to make the transition to omni channel retailing model.

Ezgi Ada
Ezgi Ada 10 July 2018
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Trends Shaping the Customer Engagement in 2018

Trends Shaping the Customer Engagement in 2018

Tectonic shifts are transforming the global business landscape dramatically. To succeed, companies have to accept never ending volatility as the new normal, understand the ongoing developments and create business...

Ezgi Ada
Ezgi Ada 9 July 2018
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How can Salesforce Marketing Cloud help achieve multichannel marketing?
14 November 2018

How can Salesforce Marketing Cloud help achieve multichannel marketing?

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. More than half of organizations say that “non-integrated tech platforms” are the single biggest barrier to running more integrated marketing activities.

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