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Driving Results With Data: Mobile Marketing and Analytics

Driving Results With Data: Mobile Marketing and Analytics

How do global brands vie for attention in an age of consumer saturation? The answer is by studying mobile marketing and analytics. While many mobile tactics go out-of-date fast, close examination of marketing analytics is a winning long-term approach for mobile retention and loyalty.

Cait Power
Cait Power 28 April 2017
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6 Tips to Succeed in SMS Marketing

6 Tips to Succeed in SMS Marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.

Matthew Winters
Matthew Winters 20 April 2017
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The Anatomy of an Effective B2B Mobile App

The Anatomy of an Effective B2B Mobile App

Discover the key features and functionalities of a mobile app dedicated to B2B customers.

Evan Rose
Evan Rose 14 March 2017
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MWC 2017: Has nostalgia outsmarted the smartphone?

MWC 2017: Has nostalgia outsmarted the smartphone?

Last week saw the coming and going of Mobile World Congress in Barcelona. Whilst lots of talk around 5G, IoT and more peeked interest, it seemed that all anyone wanted to talk about was the comeback of an old favourite - the Nokia 3310, or rather, the updated remake of the phone from 17 years ago.

Matthew Winters
Matthew Winters 10 March 2017
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Brexit Effects On The Mobile Market

Brexit Effects On The Mobile Market

Whilst the long term effects of Brexit are not yet clear, we are already beginning to observe the impact it has had on a number of UK businesses and even entire industries. The mobile market was announced as the latest in a long line of those that have been affected.

Matthew Winters
Matthew Winters 30 January 2017
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Latest reports

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US Consumer Device Preference Report Q3 2015

US Consumer Device Preference Report Q3 2015

Movable Ink
Movable Ink
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Digital Consumer View 2015 (Asia)

Digital Consumer View 2015 (Asia)

WBR Digital
WBR Digital
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