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What is a Progressive Web App (PWA) and why does my business need one?

What is a Progressive Web App (PWA) and why does my business need one?

With Google’s implementation of the Mobile First index, whereby a brand’s mobile website is to be the default listing in the Google search results, it is clear that designing a great mobile user experience should be a...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 15 May 2018
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5 Ways to Improve Push Notification Performance in 2018 (Part 2)

5 Ways to Improve Push Notification Performance in 2018 (Part 2)

Studies have revealed that users who use the app more frequently tend to stick around longer. Also, customers who linger-around your app longer tend to buy more from you. Push notifications have recently emerged as a...

Suraj Dubey
Suraj Dubey 19 April 2018
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5 Ways to Improve Push Notification Performance in 2018 (Part 1)

5 Ways to Improve Push Notification Performance in 2018 (Part 1)

Studies have revealed that users who use the app more frequently tend to stick around longer. Also, customers who linger-around your app longer tend to buy more from you. Push notifications have recently emerged as a...

Suraj Dubey
Suraj Dubey 5 April 2018
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Integrating User-generated Content in Digital Marketing

Integrating User-generated Content in Digital Marketing

In recent years, a growing number of brands have learned to adopt user-generated content or UGC in their digital marketing strategy. How can today’s businesses make the most out of this new breed of marketing...

Steve Boccone
Steve Boccone 28 March 2018
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Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

In 2018, retailers need to stop optimising their campaigns for online conversions. Instead they need to optimise their Facebook and Instagram campaigns based on the whole of their customer preferences by leveraging...

Declan Kennedy
Declan Kennedy 1 February 2018
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