Latest articles

See all
10 Mobile App Marketing Strategies We Must Pursue

10 Mobile App Marketing Strategies We Must Pursue

The main challenge that mobile app developers face after the validation of the app idea is to promote the new app successfully. When it comes to looking for the market, your app faces an uphill task keeping the app...

Neha Nanda
Neha Nanda 24 August 2021
Read more
Why Aren't More People Talking About Push Notification Reliability?

Why Aren't More People Talking About Push Notification Reliability?

Unreliable delivery is a painpoint that's keeping push notifications from achieving their full potential as a next-gen marketing tool. What is the root of poor reliability? How does it hurt push notifications, and...

David Shackleton
David Shackleton 28 June 2021
Read more
How to Establish Customer Loyalty Through SMS Marketing

How to Establish Customer Loyalty Through SMS Marketing

There’s no shortage of reasons to incorporate SMS marketing into your strategy—boost brand awareness, customer loyalty, and generate leads and sales.

Alex Alabiso
Alex Alabiso 6 May 2021
Read more
Latest Insider: How Mobile Optimization Can Help You Conquer the Competition

Latest Insider: How Mobile Optimization Can Help You Conquer the Competition

We are now in the era of mobile technology. It comes as no surprise that technology is transforming the world, and statistics are consistently showing a rise in the number of smartphone users around the globe. Users...

Johnny Chen
Johnny Chen 25 March 2021
Read more
Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

In the wake of the Covid-19 pandemic, most businesses have digitised at least some of their brand’s marketing efforts to both protect employees and connect with consumers.

Alex Catalan
Alex Catalan 10 December 2020
Read more