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Retail Loyalty Programs: The Definitive Guide

Retail Loyalty Programs: The Definitive Guide

As many businesses out there, you might be focusing solely on acquiring customers. There is absolutely nothing wrong with that. But here’s the thing: customer loyalty pays off in the long run. In fact, loyal customers...

Berenika Teter
Berenika Teter 12 December 2019
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Segmentation and Personalisation: What's the Difference and How to Use Them?

Segmentation and Personalisation: What's the Difference and How to Use Them?

For brands, the path to building meaningful messaging and engagement with customers is not an easy one. To achieve that, marketers will need a good understanding of the differences and relationship between user data...

Suraj Dubey
Suraj Dubey 25 November 2019
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Here’s How You Can Improve Your Mobile App Marketing [Proven Tips]

Here’s How You Can Improve Your Mobile App Marketing [Proven Tips]

Yes, developing and designing a mobile app is hard but what's the use of building a phenomenal app if you can't spread awareness about it. In order to spread the word about your app, you need to promote it...

Manish Rawat
Manish Rawat 23 October 2019
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‘A Digital Mobile First’ Is A Commendable Approach – Just Don’t Discriminate Against Your Users

‘A Digital Mobile First’ Is A Commendable Approach – Just Don’t Discriminate Against Your Users

Marketers are keen to exploit the massive growth in mobile, but it’s vital for them to test their user base, and understand how it’s evolving, to form the basis for their content strategy. With a mobile-first approach...

Adrian Bradley
Adrian Bradley 31 July 2019
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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to...

Larisa Bedgood
Larisa Bedgood 4 June 2019
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