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Application Support as an Enabler

Application Support as an Enabler

The bulk of enterprise software implementation effort (and budget!) is typically allocated to the technology purchase and its subsequent deployment, with on-going support for marketing teams often an afterthought...

Heidi Barrington
Heidi Barrington 27 July 2018
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Driving Results With Data: Mobile Marketing and Analytics

Driving Results With Data: Mobile Marketing and Analytics

How do global brands vie for attention in an age of consumer saturation? The answer is by studying mobile marketing and analytics. While many mobile tactics go out-of-date fast, close examination of marketing...

Cait Power
Cait Power 28 April 2017
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Retargeting: How to Get Closer to Your Customers?

Retargeting: How to Get Closer to Your Customers?

Due to an over-saturated market, the customers have gotten smarter and are expecting a more personal relationship with the companies they are interacting with. Customers desire to feel special and to be given a reason...

Andreea Paul
Andreea Paul 9 November 2016
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