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Should You Reduce Your Marketing Spend?

Should You Reduce Your Marketing Spend?

Right now marketers have a great opportunity to shake off the “it’s the way we’ve always done things” mentality and revisit marketing automation strategies and processes to create a “this is how we do things now...

Andrew Addison
Andrew Addison 28 July 2020
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Martech Migration

Martech Migration

The martech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the...

Tim Biddiscombe
Tim Biddiscombe 16 July 2020
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Marketing: Be Relevant or Be Forgotten

Marketing: Be Relevant or Be Forgotten

When exposed to advertising, visiting sites or receiving emails the experience is static, lacks context and is mostly irrelevant. However there is a different way.

Kresten Bergsøe
Kresten Bergsøe 14 May 2020
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The Future of Marketing Automation: Top Marketing Automation Trends to Follow

The Future of Marketing Automation: Top Marketing Automation Trends to Follow

What is the future of marketing automation? How Artificial Intelligence and Predictive Analytics will shape marketing in the nearest future and why content is still a king.

Elena Storozhkova
Elena Storozhkova 1 October 2018
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Application Support as an Enabler

Application Support as an Enabler

The bulk of enterprise software implementation effort (and budget!) is typically allocated to the technology purchase and its subsequent deployment, with on-going support for marketing teams often an afterthought...

Purple Square Consulting Heidi Barrington
Purple Square Consulting Heidi Barrington 27 July 2018
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