Leads. You’d be hard pressed to find a marketer that doesn’t talk about them. Leads are big business, but simply generating them isn’t enough. Now, you need to nurture your leads too.
Lead nurturing is a simple idea: develop a relationship with the customer at every stage of the buying process, not just once they land on your lap. But with the buying process now less funnelled than ever, nurturing is no easy feat.
In this section, our community explores the challenges and obstacles of lead nurturing, as well as offering actionable solutions. Not getting enough from your leads? Time to nurture your approach.