Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers
100 million users began using Instagram Stories within the first two months of its launch last August. The feature’s originality, ease-of-use, and ephemerality has led to high engagement, with one-third of the most-viewed Instagram Stories posted by businesses, not consumers. Adaptly's Rob Kabrovski explains why they are a refreshing alternative to more traditional ad formats.
21 November 2017