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Micro-influencer marketing: the end of celebrity endorsements?

Micro-influencer marketing: the end of celebrity endorsements?

Brands are beginning to turn their backs on influencers with massive followings. The solution? Micro-influencer marketing...

Ben Hollom
Ben Hollom 16 August 2018
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How to Use Your Instagram Followers' Comments to Craft better Content

How to Use Your Instagram Followers' Comments to Craft better Content

Have you ever paid attention to followers' comments on Instagram? If not, it's high time to analyze their comments to find inspiration and insights to craft better content.

Hugh Beaulac
Hugh Beaulac 3 August 2018
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5 Social Galleries To Inspire Your Visual Commerce Efforts

5 Social Galleries To Inspire Your Visual Commerce Efforts

Sometimes, all you need is a little eCommerce inspiration! That’s why I’ve put together a list of 5 brands whose social galleries will get your gears grinding. After all, customer content is one of the most...

Luisana Cartay
Luisana Cartay 2 August 2018
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3 Reasons Why Posting Rate Doesn’t Matter As Much As You Think It Does

3 Reasons Why Posting Rate Doesn’t Matter As Much As You Think It Does

Understandably, brands are increasingly wary of crossing the line between sharing content and instilling discontent within their followers. And collectively, we imagine the number one culprit of user annoyance with...

Luisana Cartay
Luisana Cartay 1 August 2018
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Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
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