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Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers

Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers

100 million users began using Instagram Stories within the first two months of its launch last August. The feature’s originality, ease-of-use, and ephemerality has led to high engagement, with one-third of the most-viewed Instagram Stories posted by businesses, not consumers. Adaptly's Rob Kabrovski explains why they are a refreshing alternative to more traditional ad formats.

Rob Kabrovski
Rob Kabrovski 21 November 2017
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Customer Photos: 14 Brands Winning Instagram With User-Generated Content

Customer Photos: 14 Brands Winning Instagram With User-Generated Content

Could the key to social media success be a simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that user-generated content absolutely dominates social platforms such as Instagram.

Luisana Cartay
Luisana Cartay 10 November 2017
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[Infographic] The Evolution of Instagram Ads

[Infographic] The Evolution of Instagram Ads

In 2010, the world was introduced to a seemingly-simple photo-sharing app called Instagram. With a hipster polaroid logo and new filters beyond standard sepia and B&W tones, I don't think anyone would have predicted that in just two short years, Instagram would be acquired for $1B, and the world as we knew it would change forever. But here we are... And Instagram is set to break $4B in ad revenue alone in 2017.

Will Price
Will Price 23 October 2017
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How Much Do Instagram Ads Cost In 2017?

How Much Do Instagram Ads Cost In 2017?

Should you bother with advertising on Instagram? Yes — here's why, and how much it will cost you.

Amica Graber
Amica Graber 20 September 2017
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If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
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