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How to Compete with Influencer Marketing

How to Compete with Influencer Marketing

According to a consumer survey by Bloglovin’, 54% of women have bought a product or service after seeing an influencer posting about it on social media, and 45% began following a brand because an influencer has...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 8 June 2018
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The Rise and Rise of Influencer Marketing

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and...

Maria Cadbury
Maria Cadbury 18 May 2018
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How effective is google AdWords for small businesses

How effective is google AdWords for small businesses

I always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in...

Angelo Zammit
Angelo Zammit 30 April 2018
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Instagram Analysis: Our Expectations Of Engagement Rates Are Too High!

Instagram Analysis: Our Expectations Of Engagement Rates Are Too High!

In 2017 people became obsessed with Instagram analysis and the level of engagement that you could achieve through the app. All we could hear were constant comparisons between Facebook and the young pretender...

Luisana Cartay
Luisana Cartay 9 March 2018
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5 Instagram Tips to Boost Awareness of Your E-commerce Shop

5 Instagram Tips to Boost Awareness of Your E-commerce Shop

The online e-commerce space can feel crowded. Follow these Instagram tips to stand out from the crowd.

Graeme Caldwell
Graeme Caldwell 1 March 2018
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