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Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Influencer marketing budgets have increased exponentially year on year since 2010. If you’re a global brand CMO and you’re not doing influencer activity then your CEO is probably asking you some tricky questions.

Mark Bassett
Mark Bassett 16 June 2017
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How To Convert Followers Into Customers Using Instagram

How To Convert Followers Into Customers Using Instagram

“But like, how many followers do you have?” – And, are you using Instagram for marketing to convert them into paying customers? In the marketing world, there’s often a heavy emphasis on metrics such as social followers. The bigger the better, right?

Luisana Cartay
Luisana Cartay 15 May 2017
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With 200 Million Users, How Marketers Can Benefit From Instagram Stories?

With 200 Million Users, How Marketers Can Benefit From Instagram Stories?

As per the latest reports Instagram stories hit 200 million users! With the growing popularity of Instagram Stories, smart content marketers are leveraging this platform to build a community, connect with it and use the brand to make it a part of audience’s life.

Disha Kakkad
Disha Kakkad 20 April 2017
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Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 Instagram marketing examples from brands who know what they are doing.

Luisana Cartay
Luisana Cartay 18 April 2017
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4 Steps to Launch Your Marketing Campaign on Instagram

4 Steps to Launch Your Marketing Campaign on Instagram

Most of the social networks are now being saturated by companies so that they will be able to reach their target market. However, it is not too late to launch your marketing campaign on social media sites because there is still one platform that has not be utilized extensively, and that is Instagram.

Nicolas Finet
Nicolas Finet 21 November 2016
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Facebook & Instagram: Advertising with User Generated Content

Facebook & Instagram: Advertising with User Generated Content

Olapic
Olapic
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