Innovation & Trends

Want to get ahead of the marketing wave? Then this section is for you. Innovation means the inclusion of new marketing technologies or approaches into existing strategies. Applying innovation to marketing can change the way a business looks, how it feels, and whether it performs well.

But if you’re starting to think about innovation, you may want to think about the latest trends too. Trends can tell marketers a million things: what customers prefer, how people engage with businesses, what sectors are primed for disruption, and much, much more.

This section provides inspiration for innovation, and reports on all the latest trends in the marketing world.