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Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers

Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers

100 million users began using Instagram Stories within the first two months of its launch last August. The feature’s originality, ease-of-use, and ephemerality has led to high engagement, with one-third of the most-viewed Instagram Stories posted by businesses, not consumers. Adaptly's Rob Kabrovski explains why they are a refreshing alternative to more traditional ad formats.

Rob Kabrovski
Rob Kabrovski 21 November 2017
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How to Leverage In-Store Data on Facebook to Beat Amazon this Black Friday

How to Leverage In-Store Data on Facebook to Beat Amazon this Black Friday

Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 - an increase of 15 percent on 2015, according to VoucherCodes.co.uk and the Centre for Retail Research (CRR). Online retailers took approximately £2.8 billion of this - up 20 percent from £2.3 billion in 2015, according to the data.

Declan Kennedy
Declan Kennedy 15 November 2017
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New Facebook Features To Provide Better Ad Targeting

New Facebook Features To Provide Better Ad Targeting

Facebook Update! Facebook has added 2 new features in order to target ads to a more specific audience. It is, of course, in Facebook’s best interest to help advertisers reach their audiences more efficiently. The opposite is true as well, it is in all marketers’ best interest to do some sort of paid advertising and/or sponsored posts on Facebook. So, what are these new features?

Richard Fallah
Richard Fallah 13 November 2017
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How to Make the Most of Facebook Ads for Your Small Business

How to Make the Most of Facebook Ads for Your Small Business

Believe it or not, almost every business owner tries to implement Facebook Ads in their marketing strategy to increase brand awareness. With more than 2 billion monthly active users, there is every type of consumer market present on Facebook. Facebook ad targeting allows digital marketers to access data of any type of audience.

Muneeb Qadar
Muneeb Qadar 11 September 2017
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Facebook Contests – The best (and legal) ways to run them

Facebook Contests – The best (and legal) ways to run them

Brands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement, generate leads, and gives something back to your audience. That is, as long as your contest is legal and follows Facebook regulations.

Jan Zajac
Jan Zajac 30 August 2017
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