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Facebook Ads and Pages: a New Level of Transparency

Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to...

Georges Fallah
Georges Fallah 18 July 2018
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Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
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To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

Today's retail market is being described as one of “the most challenging and competitive in 50 years.” As evidenced by high-profile store closures and bankruptcies, retailers are struggling to keep up with the...

Conor Ryan
Conor Ryan 10 July 2018
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Revealed: the most annoying things brands do according to consumers

Revealed: the most annoying things brands do according to consumers

Digital experiences are key to driving loyalty — but have brands overstepped the mark with regards to how they treat customers and what they do with customer data? More and more consumers are getting annoyed with the...

Tim Haynes
Tim Haynes 21 May 2018
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Retailers need to bridge the gap between online and offline

Retailers need to bridge the gap between online and offline

2017 was tough for retailers who faced the constant challenge of reducing costs and increasing efficiency whilst trying to stabilise in-store transactions and improve their online sales.  And with recent high...

Declan Kennedy
Declan Kennedy 30 April 2018
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