Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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An Interactive Guide On Net Neutrality And How It Can Affect Your BusinessNet Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted recently in the United States to abolish Net Neutrality. Website giants such as Twitter, Reddit, Twitch, Netflix and even Pornhub are protesting against this on Wednesday, July 12th. Reddit for example is doing it by slowing down loading speeds of it’s logo and giving a “bandwidth exceeded” warning to its users as seen below.

                Jan Zajac
                13 July 2017
            
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8 Facebook myths that you shouldn’t believeHow many times a day do you hear the word “Facebook”? Well, if you’re working in marketing, then you know it’s pretty much countless. And how much information about Facebook do you get to listen to every day? And the worst thing is, not all of it is true. If you want to maintain your Facebook presence, you need to know which Facebook Myths you should NOT believe in. Why? Check out our article!

                Jan Zajac
                28 June 2017
            
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14 Facebook post ideas for each and every brandA lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But nowadays, you need far more than a your average post to attract your audience’s attention instead of losing them to your competitors. And if you don’t enhance your strategy with creative ideas that work towards your business goals, your performance is going to weaken.

                Jan Zajac
                19 June 2017
            
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10 Ways to Take Your Facebook Videos ViralWhile getting your content to go viral may be an incredible challenge, it is still possible. Whereas ten years back, you would have needed special skills to create video content, now anyone can create and share with a few clicks. For those struggling with creating viral content, there are a few things you can do to stack the odds in your favour. 

                Dror Ginzberg
                6 June 2017
            
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Facebook Trends UK: March & April 2017Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and content in integral industries. 

                Jan Zajac
                19 May 2017
            
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            Facebook Fanpage Trends UK - February 2017
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            Facebook Fanpage Trends UK - January 2017
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            Facebook Fanpage Trends UK - December 2016
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            Facebook Fanpage Trends UK - November 2016
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            Facebook Fanpage Trends - October 2016
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