Facebook

Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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Leverage The Power Of Conversation And Make Meaningful Connections On Social

Leverage The Power Of Conversation And Make Meaningful Connections On Social

The way people use social media is changing. When Facebook started out, the novelty of it meant that people weren’t afraid to engage in more public displays of online communication. For many years, posting on friends’...

Alice Fry
Alice Fry 28 February 2020
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Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand Strategies

Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand Strategies

With linear tv viewership declining and streaming on the rise, marketers are turning to a different metric for success than ratings and gameday eyeballs when planning their Super Bowl ad campaigns. Join us as we...

Jonas Dominique
Jonas Dominique 19 February 2020
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Protect and Enhance your Brand: Why You Need Facebook Business Manager

Protect and Enhance your Brand: Why You Need Facebook Business Manager

If you don’t use the right tools, advertising on Facebook can be ineffective, or even damage your brand. Facebook Business Manager is a free tool through which you can manage accounts, Pages, and users permission, as...

Julia Beketova
Julia Beketova 14 February 2020
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5 Instagram Business Features You Probably Didn’t Know About

5 Instagram Business Features You Probably Didn’t Know About

Instagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared. Most of them are available in standard business accounts...

Julia Beketova
Julia Beketova 24 January 2020
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How to Customise Content for Different Social Media Platforms

How to Customise Content for Different Social Media Platforms

Today, social media platforms are transforming the way digital marketers promote a brand to reach the target audience. But marketers should not treat all platforms equally. While building a social media strategy, as...

Alice Jackson
Alice Jackson 7 January 2020
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