Facebook

Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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The Most Important Thing to Remember About Engaging With Audiences on Facebook

The Most Important Thing to Remember About Engaging With Audiences on Facebook

Most business owners don't know how to effectively leverage Facebook for marketing. They have some vague idea that audience engagement is important, but their knowledge stops there. They don't understand why...

Daniel Page
Daniel Page 7 July 2020
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How Paid Facebook Advertising Fits Into Digital Marketing Strategies for a Small Business

How Paid Facebook Advertising Fits Into Digital Marketing Strategies for a Small Business

Especially in recent years, Facebook has shifted away from organic marketing content, thanks at least in part to how competitive newsfeed space has gotten. That’s potentially bad news for brands and small businesses ...

Chris Madden
Chris Madden 29 May 2020
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What Businesses Should Do On Instagram and Facebook While Everyone’s At Home

What Businesses Should Do On Instagram and Facebook While Everyone’s At Home

According to Facebook statistics, people have started spending 70% more time on social networks. This isn’t surprising given what’s happening in the world right now, but it means that businesses need to go online in...

Julia Beketova
Julia Beketova 20 April 2020
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Leverage The Power Of Conversation And Make Meaningful Connections On Social

Leverage The Power Of Conversation And Make Meaningful Connections On Social

The way people use social media is changing. When Facebook started out, the novelty of it meant that people weren’t afraid to engage in more public displays of online communication. For many years, posting on friends’...

Alice Fry
Alice Fry 28 February 2020
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Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand Strategies

Lessons From Super Bowl 2020 Ads: Digital Share of Voice Drives Brand Strategies

With linear tv viewership declining and streaming on the rise, marketers are turning to a different metric for success than ratings and gameday eyeballs when planning their Super Bowl ad campaigns. Join us as we...

Jonas Dominique
Jonas Dominique 19 February 2020
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