Facebook

Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Infographic: Why Brands Should Respond to Customer Feedback

Infographic: Why Brands Should Respond to Customer Feedback

A new infographic from Digital Doughnut sister company London Research looks at the compelling business case for brands to respond to customer feedback in a timely fashion. The insights are based on consumer and...

Linus Gregoriadis
Linus Gregoriadis 9 September 2020
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Why Instagram Scores Over Facebook For Contemporary Marketers

Why Instagram Scores Over Facebook For Contemporary Marketers

As the world’s first social media platform, Facebook continues, even today, to be the largest with 2.38 billion users. Not only has it opened our eyes to the potential of social networks for personal communications...

Karen Anthony
Karen Anthony 4 September 2020
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The Most Important Thing to Remember About Engaging With Audiences on Facebook

The Most Important Thing to Remember About Engaging With Audiences on Facebook

Most business owners don't know how to effectively leverage Facebook for marketing. They have some vague idea that audience engagement is important, but their knowledge stops there. They don't understand why...

Daniel Page
Daniel Page 7 July 2020
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How Paid Facebook Advertising Fits Into Digital Marketing Strategies for a Small Business

How Paid Facebook Advertising Fits Into Digital Marketing Strategies for a Small Business

Especially in recent years, Facebook has shifted away from organic marketing content, thanks at least in part to how competitive newsfeed space has gotten. That’s potentially bad news for brands and small businesses ...

Chris Madden
Chris Madden 29 May 2020
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