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’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

Research has shown that marketing professionals are blind to much of the data that provides them with crucial insights to improve marketing ROI. The survey, by AI marketing company Datasine, found that four in every...

Becky McArdle
Becky McArdle 8 January 2021
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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Infographic: Why Brands Should Respond to Customer Feedback

Infographic: Why Brands Should Respond to Customer Feedback

A new infographic from Digital Doughnut sister company London Research looks at the compelling business case for brands to respond to customer feedback in a timely fashion. The insights are based on consumer and...

Linus Gregoriadis
Linus Gregoriadis 9 September 2020
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Why Instagram Scores Over Facebook For Contemporary Marketers

Why Instagram Scores Over Facebook For Contemporary Marketers

As the world’s first social media platform, Facebook continues, even today, to be the largest with 2.38 billion users. Not only has it opened our eyes to the potential of social networks for personal communications...

Karen Anthony
Karen Anthony 4 September 2020
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The Most Important Thing to Remember About Engaging With Audiences on Facebook

The Most Important Thing to Remember About Engaging With Audiences on Facebook

Most business owners don't know how to effectively leverage Facebook for marketing. They have some vague idea that audience engagement is important, but their knowledge stops there. They don't understand why...

Daniel Page
Daniel Page 7 July 2020
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