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Transparency, Engagement & Authenticity: The Story Behind Facebook’s Update

Transparency, Engagement & Authenticity: The Story Behind Facebook’s Update

In 2017, the “fake news” phenomenon uncovered the realisation that Facebook’s open-access-to-all activity was effectively becoming a liability to the social media giant’s brand and, in turn, the company itself. To combat this, Facebook revealed a facelift of sorts in a bid to provide transparency for both users and marketers. The question is, why is Facebook investing time and money into more conspicuous sponsored formats like collection ads, canvas ads and in-stream videos?

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 14 February 2018
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New Facebook News Feed: Will It Affect You?

New Facebook News Feed: Will It Affect You?

You may have heard that the Facebook news feed is changing, and that if you’re a business with a Facebook page, you’ll be impacted. Facebook pages have become a staple in the repertoire of businesses looking to connect with and engage their customers, and for good reason: 1.37 billion people log onto Facebook every single day worldwide. Here’s everything you need to know about the changes to the Facebook news feed and what it means for you.

Julie Cave
Julie Cave 14 February 2018
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Video Engagement, Where To Next?

Video Engagement, Where To Next?

Go square, go long and go large - that is the recipe for a strategy to continue growing your video engagement, despite the negative effects of looming Facebook changes.

Dror Ginzberg
Dror Ginzberg 5 February 2018
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7 Step Strategy to Getting Low Cost Leads with Facebook Ads

7 Step Strategy to Getting Low Cost Leads with Facebook Ads

For any business big or small lead generation is one of the most critical components and is key to survival and growth. You need leads. So where can we get these leads from?

Jordan Bucknell
Jordan Bucknell 2 February 2018
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Can social media help you accelerate business growth?

Can social media help you accelerate business growth?

Remember the times when the direct mailing was a futuristic concept? Engulfed in the surge of fresh ideas, direct mailing gave way to telecalling and content-rich websites. Now, fully submerged in the tsunami of the digital marketing revolution, they both feel like something from yesteryear. So what's next?

Neel Sinha
Neel Sinha 25 January 2018
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