Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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How to Make the Most of Facebook Ads for Your Small BusinessBelieve it or not, almost every business owner tries to implement Facebook Ads in their marketing strategy to increase brand awareness. With more than 2 billion monthly active users, there is every type of consumer market present on Facebook. Facebook ad targeting allows digital marketers to access data of any type of audience.

                Muneeb Qadar
                11 September 2017
            
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Facebook Contests – The best (and legal) ways to run themBrands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement, generate leads, and gives something back to your audience. That is, as long as your contest is legal and follows Facebook regulations.

                Jan Zajac
                30 August 2017
            
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Facebook’s identity crisis; social platform or DMP?It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is undeniably high in our world right now. The currency you trade with them is your data.

                Lee Hackett
                22 August 2017
            
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An Interactive Guide On Net Neutrality And How It Can Affect Your BusinessNet Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted recently in the United States to abolish Net Neutrality. Website giants such as Twitter, Reddit, Twitch, Netflix and even Pornhub are protesting against this on Wednesday, July 12th. Reddit for example is doing it by slowing down loading speeds of it’s logo and giving a “bandwidth exceeded” warning to its users as seen below.

                Jan Zajac
                13 July 2017
            
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8 Facebook myths that you shouldn’t believeHow many times a day do you hear the word “Facebook”? Well, if you’re working in marketing, then you know it’s pretty much countless. And how much information about Facebook do you get to listen to every day? And the worst thing is, not all of it is true. If you want to maintain your Facebook presence, you need to know which Facebook Myths you should NOT believe in. Why? Check out our article!

                Jan Zajac
                28 June 2017
            
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            Facebook Fanpage Trends UK - February 2017
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            Facebook Fanpage Trends UK - January 2017
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            Facebook Fanpage Trends UK - December 2016
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            Facebook Fanpage Trends UK - November 2016
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            Facebook Fanpage Trends - October 2016
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