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That Was a Busy Year for Facebook!

That Was a Busy Year for Facebook!

Facebook is a social empire, and it becomes very apparent — we’re experiencing the biggest success in social networking, the game changer for social media. Nowadays, almost no one could imagine their life — both personal and professional — without Facebook in it. Although Facebook may be developed and successful enough, there is still room for improvement. And Facebook makes the most of it by consistently implementing new changes and releasing updates.

Jan Zajac
Jan Zajac 5 December 2016
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Facebook Fan Interests - Why You Should Care

Facebook Fan Interests - Why You Should Care

Unfortunately for social media marketers, you aren't they only thing that your fans and followers like. They have other interests, they like other pages, and they stay up-to-date on a lot of different topics. This doesn't have to be a bad thing though. Your fan's and follower's other shared interests can actually help you connect with them better and engage them more.

Jan Zajac
Jan Zajac 14 November 2016
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3 Facebook Performance Indicators Crucial for Your Brand

3 Facebook Performance Indicators Crucial for Your Brand

Does anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, when a decrease in our relative organic reach had us feeling scared and hopeless? Yes, we –  the admins of Facebook pages – tend to trust outdated indicators. And let’s be honest – we sometimes put a bit too much faith in them when we don’t know how our competitors are doing. But it’s about time to change that.

Jan Zajac
Jan Zajac 3 November 2016
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What The Facebook Algorithm Change Means For You

What The Facebook Algorithm Change Means For You

In June 2016, Facebook announced changes to its algorithm which changes the way we use Facebook as a promotional tool. It seems that most social media platforms prefer brands to pay for exposure and reach, and this is certainly one key outcome of the Facebook algorithm change. Does this mean you should give up on Facebook?

Julie Cave
Julie Cave 1 November 2016
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Deploying Social Media the Right Way for Holiday Shoppers

Deploying Social Media the Right Way for Holiday Shoppers

Inventory is ordered and extra staff has been scheduled, but how is your retail business bringing in orders? It might sound obvious, but social media is one of the best bets in the wide range of digital marketing.

Lauren Greer
Lauren Greer 20 October 2016
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Latest reports

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Report: Facebook Fanpage Trends - October 2016

Report: Facebook Fanpage Trends - October 2016

Sotrender
Sotrender
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Report: Facebook Fanpage Trends - September 2016

Report: Facebook Fanpage Trends - September 2016

Sotrender
Sotrender
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Facebook & Instagram: Advertising with User Generated Content

Facebook & Instagram: Advertising with User Generated Content

Olapic
Olapic
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