Facebook

Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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A Tribute to Facebook Attribution

A Tribute to Facebook Attribution

Official Facebook Marketing Partner Aitarget explains how to use a new tool that offers integrated data on audience actions across websites and social media.

Olga Loginova
Olga Loginova 7 November 2018
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How to Fail to Succeed: B2B Facebook Ads & Misconceptions

How to Fail to Succeed: B2B Facebook Ads & Misconceptions

Learn exactly why your B2B Facebook ads are failing and why it's important to fail before you succeed on the platform.

Jonathan Saeidian
Jonathan Saeidian 22 October 2018
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Micro-influencer marketing: the end of celebrity endorsements?

Micro-influencer marketing: the end of celebrity endorsements?

Brands are beginning to turn their backs on influencers with massive followings. The solution? Micro-influencer marketing...

Ben Hollom
Ben Hollom 16 August 2018
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Facebook Ads and Pages: a New Level of Transparency

Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to...

Georges Fallah
Georges Fallah 18 July 2018
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Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
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