Facebook

With over one billion global users, Facebook offers an audience that you can’t afford to ignore. The social media platform has been a stalwart of marketing strategies for years. Pages, ads, groups – Facebook offers a variety of avenues to reach its massive user base.

But with so many options on offer and so many companies onboard the Facebook marketing vessel, using Facebook in the right way is no longer a simple task. Marketers are having to reocnsider their strategies, re-structure their Facebook budgets, and think twice about exactly how they want to use one of the world's most popular social networks.

In this section, our community explores how to make Facebook work for you and your marketing strategy.

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Facebook Trends UK: March & April 2017Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and content in integral industries. 

                Jan Zajac
                19 May 2017
            
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Go International With Global Pages on FacebookGlobal Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the effects and marketing efforts on each market and customize your communication.

                Jan Zajac
                15 May 2017
            
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Improve International Reach With Facebook Global PagesIf you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a goal isn’t a problem.

                Jan Zajac
                3 May 2017
            
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A Guide to Success in Facebook Advertising for Franchise OrganizationsIn this blog post, we will share some of the challenges we have seen franchise organizations face and outline specific strategies you can implement to leverage the power of a franchise system to achieve superior Facebook advertising results.

                Jen McDonnell
                12 April 2017
            
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Top 10 Considerations for Choosing Social Media Management ToolsIn order to choose the right social media marketing tools for your business, you should first determine your goals. Not all software has the same features or metrics, and knowing what you want to achieve will help you navigate the array of technology available.

                Richard Fallah
                15 March 2017
            
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            Facebook Fanpage Trends UK - February 2017
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            Facebook Fanpage Trends UK - January 2017
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            Facebook Fanpage Trends UK - December 2016
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            Facebook Fanpage Trends UK - November 2016
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            Facebook Fanpage Trends - October 2016
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