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The ‘Oops’ Email: How to Survive an Email Marketing Mistake

The ‘Oops’ Email: How to Survive an Email Marketing Mistake

Marketers are only human, and sometimes mistakes do slip through the net. Here's what to do after making an email marketing mistake, and some examples of companies who've been in the same boat.

Mollie Powles
Mollie Powles 22 July 2019
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How to Craft a Killer Welcome Email Series

How to Craft a Killer Welcome Email Series

On average, 74% of people who subscribe to a new email list expect a welcome email. They gave you permission to enter their inbox, why not show them a little love and appreciation with a warm digital welcome? A...

Kirsten Queen
Kirsten Queen 10 July 2019
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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to...

Larisa Bedgood
Larisa Bedgood 4 June 2019
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Email Marketing Trends and Strategies for 2019

Email Marketing Trends and Strategies for 2019

Email is a highly effective tool and the foundation of today’s omnichannel marketing strategies. While this makes email more challenging to stand out in a crowded marketplace, using tried and true techniques to make...

Larisa Bedgood
Larisa Bedgood 31 May 2019
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Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing Campaigns

Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing Campaigns

According to the Content Marketing Institute, about 93% of B2B marketers use email marketing as a medium to dispense their content which in turn helps in generating & converting leads. Irrespective of what the...

Priya Kumari
Priya Kumari 13 May 2019
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