Email Marketing

Email Marketing

Email remains one of the most powerful tools in the marketing inventory. A thoughtful email marketing campaign can pay huge dividends for your business, engaging new customers and bringing back existing ones.

But many businesses struggle to exploit the full potential of email marketing, with millions of emails going unread every day. Want to stand out from the email crowd? We’ve got you covered.

In this section, our community explores everything from subject lines to writing style, email analytics to inbox management. Make email the champion of your marketing strategy that it should be.

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How time-based email marketing can significantly improve customer engagement

How time-based email marketing can significantly improve customer engagement

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. However, this permission will not be easily granted either, as brands will have to provide “legitimate reasons” for requiring consumer data.

Sarah Taylor
Sarah Taylor 19 April 2018
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10 Essential Email Marketing Best Practices You Need to Know

10 Essential Email Marketing Best Practices You Need to Know

Email have proven to be one of the elite marketing tactics of B2B and B2C businesses. Marketers tried and tested multiple email marketing practices to take hold of those few best practices which produce meaningful results. This article delves you through 10 of the best email marketing practices, with examples, essential to run successful marketing campaigns.

Sandeep Das
Sandeep Das 8 January 2018
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It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

With less than a week to go until the big day, it can feel like your festive marketing strategy is a foregone conclusion. If the metrics are looking promising then great, and if they’re not then time to chalk it up to experience and prepare for 2018, right?

Jim Buchanan
Jim Buchanan 20 December 2017
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Key digital marketing predictions to ring in the holiday spirit

Key digital marketing predictions to ring in the holiday spirit

The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all our sources and curated the key trends and customer behavior insights to drive your Digital Marketing efforts through the season – there’s a lot of optimism for this year!

Inês Pimentel
Inês Pimentel 27 November 2017
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Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right path!

Lucy Benton
Lucy Benton 14 November 2017
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