Email Marketing

Email Marketing

Email remains one of the most powerful tools in the marketing inventory. A thoughtful email marketing campaign can pay huge dividends for your business, engaging new customers and bringing back existing ones.

But many businesses struggle to exploit the full potential of email marketing, with millions of emails going unread every day. Want to stand out from the email crowd? We’ve got you covered.

In this section, our community explores everything from subject lines to writing style, email analytics to inbox management. Make email the champion of your marketing strategy that it should be.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to...

Larisa Bedgood
Larisa Bedgood 4 June 2019
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Email Marketing Trends and Strategies for 2019

Email Marketing Trends and Strategies for 2019

Email is a highly effective tool and the foundation of today’s omnichannel marketing strategies. While this makes email more challenging to stand out in a crowded marketplace, using tried and true techniques to make...

Larisa Bedgood
Larisa Bedgood 31 May 2019
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Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing Campaigns

Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing Campaigns

According to the Content Marketing Institute, about 93% of B2B marketers use email marketing as a medium to dispense their content which in turn helps in generating & converting leads. Irrespective of what the...

Priya Kumari
Priya Kumari 13 May 2019
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Why Email Marketing Should be an Integral Part of your Marketing Strategy

Why Email Marketing Should be an Integral Part of your Marketing Strategy

Digital marketing is so in that one estimate says that the US e-commerce revenue in 2023 for it would be $4.9 trillion! Another prediction, according to Forrester, is that by 2021, the US would have spent $146...

Alma Causey
Alma Causey 7 May 2019
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The Essential Steps to Optimising Your Email Marketing Campaigns in 2019

The Essential Steps to Optimising Your Email Marketing Campaigns in 2019

In the massive ocean of competition that is email marketing, it’s hard to see significant growth using run of the mill tactics. You need to make sure you stand out and connect with your audience with a personalised...

Oleh Koropenko
Oleh Koropenko 3 April 2019
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