Email Marketing

Email remains one of the most powerful tools in the marketing inventory. A thoughtful email marketing campaign can pay huge dividends for your business, engaging new customers and bringing back existing ones.

But many businesses struggle to exploit the full potential of email marketing, with millions of emails going unread every day. Want to stand out from the email crowd? We’ve got you covered.

In this section, our community explores everything from subject lines to writing style, email analytics to inbox management. Make email the champion of your marketing strategy that it should be.

RSS 2.0

    
How to Optimize Your Customer Journeys in 2017Many marketers are hopping on board with marketing automation in 2017 because, well, it works.

From taking the repetitive tasks out of what used to be time-consuming, tedious processes to creating opportunities for more personalized, relevant messaging, automation is no passing trend.

                Jeanine K
                15 March 2017
            
Read more

Calling all CMOs: Now is the time to re-engage with email!The DMA’s 2017 Email Marketing Tracker revealed that only 11 percent of brands involve the CMO in their email marketing activities. Why should the CMO be more involved?

                Michele Gettins
                2 March 2017
            
Read more

The Secret To Writing Addictive Email ContentWhile it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you.

                Monica Montesa
                24 February 2017
            
Read more

5 Ways To Get Your Business In Front Of Your AudienceHaving a strong online presence is a key factor in having a successful business these days. With so many marketing options available, there are various opportunities for businesses to promote themselves online. 

                Kristian Rivera
                13 February 2017
            
Read more

52% of marketers rank email in most effective digital channelsIf I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

                Sophia Skinbjerg
                8 February 2017
            
Read more

    
            Building your email list 
            Dotmailer 
        
Read more

            The Media, Publishing & Entertainment Email Marketer's Playbook 
            Movable Ink 
        
Read more

            A Guide to Building a Better Email: Newsletters 
            Movable Ink 
        
Read more

            Making time to save time Email marketing automation
            dotmailer
        
Read more

            Top 2016 Email Trends for Retail Marketing 
            Movable Ink 
        
Read more