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You Got Mail

You Got Mail

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important...

Rick Barron
Rick Barron 27 September 2019
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The ‘Oops’ Email: How to Survive an Email Marketing Mistake

The ‘Oops’ Email: How to Survive an Email Marketing Mistake

Marketers are only human, and sometimes mistakes do slip through the net. Here's what to do after making an email marketing mistake, and some examples of companies who've been in the same boat.

Mollie Powles
Mollie Powles 22 July 2019
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How to Craft a Killer Welcome Email Series

How to Craft a Killer Welcome Email Series

On average, 74% of people who subscribe to a new email list expect a welcome email. They gave you permission to enter their inbox, why not show them a little love and appreciation with a warm digital welcome? A...

Kirsten Queen
Kirsten Queen 10 July 2019
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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to...

Larisa Bedgood
Larisa Bedgood 4 June 2019
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Email Marketing Trends and Strategies for 2019

Email Marketing Trends and Strategies for 2019

Email is a highly effective tool and the foundation of today’s omnichannel marketing strategies. While this makes email more challenging to stand out in a crowded marketplace, using tried and true techniques to make...

Larisa Bedgood
Larisa Bedgood 31 May 2019
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