Email Marketing

Email Marketing

Email remains one of the most powerful tools in the marketing inventory. A thoughtful email marketing campaign can pay huge dividends for your business, engaging new customers and bringing back existing ones.

But many businesses struggle to exploit the full potential of email marketing, with millions of emails going unread every day. Want to stand out from the email crowd? We’ve got you covered.

In this section, our community explores everything from subject lines to writing style, email analytics to inbox management. Make email the champion of your marketing strategy that it should be.

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The Essential Steps to Optimising Your Email Marketing Campaigns in 2019

The Essential Steps to Optimising Your Email Marketing Campaigns in 2019

In the massive ocean of competition that is email marketing, it’s hard to see significant growth using run of the mill tactics. You need to make sure you stand out and connect with your audience with a personalised...

Oleh Koropenko
Oleh Koropenko 3 April 2019
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3 Brands That Rock Personalized Email Marketing

3 Brands That Rock Personalized Email Marketing

With the help of personalized email communications, you can establish and build personal relationships with your target audience.

Rebecca Wojno
Rebecca Wojno 22 March 2019
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The Future of Email Marketing 2019: Get to Know All Email Marketing Trends

The Future of Email Marketing 2019: Get to Know All Email Marketing Trends

You might be thinking that 2019 is a few months away, why we supposed to know about the next year’s trends now? However, if you ask that I can assume that you are one of that person who prepares the Christmas...

Tiffany Harper
Tiffany Harper 6 December 2018
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7 Ways to Make Your Newsletters SEO-Friendly

7 Ways to Make Your Newsletters SEO-Friendly

According to MailManager, 91% of the users check their mail on a daily basis and 74% of them feel positive about receiving promotional content. Does this mean that such campaigns are used solely for lead generation...

Inna Yatsyna
Inna Yatsyna 26 October 2018
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Building your Martech Stack: Best-in-Breed or Single Vendor?

Building your Martech Stack: Best-in-Breed or Single Vendor?

When it comes to building your Martech stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Ultimately, the requirements of your organisation will determine which approach will...

Grace Russell
Grace Russell 11 October 2018
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