Email Marketing

Email Marketing

Email remains one of the most powerful tools in the marketing inventory. A thoughtful email marketing campaign can pay huge dividends for your business, engaging new customers and bringing back existing ones.

But many businesses struggle to exploit the full potential of email marketing, with millions of emails going unread every day. Want to stand out from the email crowd? We’ve got you covered.

In this section, our community explores everything from subject lines to writing style, email analytics to inbox management. Make email the champion of your marketing strategy that it should be.

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Marketing Emails vs Newsletters: What’s the Difference?

Marketing Emails vs Newsletters: What’s the Difference?

If anyone can clarify the difference between marketing emails and newsletters, it’s Alexander Melone, co-founder of San Francisco-based email marketing agency CodeCrew. But, as we’re about to find out, the distinction...

Alex Melone
Alex Melone 14 November 2023
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5 Ways to Email Like a Boss

5 Ways to Email Like a Boss

With an average ROI of 1300% for their diverse list of clients, San Francisco-based email marketing agency CodeCrew knows a thing or five about lighting up an inbox. And, as co-founder Alexander Melone explains, some...

Alex Melone
Alex Melone 11 October 2023
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8 Trends to Rule the Email Marketing Space in 2023

8 Trends to Rule the Email Marketing Space in 2023

Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are...

Kevin George
Kevin George 21 February 2023
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Email Security: Why it’s Still Important in the Social Media Age

Email Security: Why it’s Still Important in the Social Media Age

Cybercriminals often make email servers their primary target when attempting to break through an organization’s cybersecurity systems. Even email marketing campaigns aren’t safe from security threats.

Edward Huskin
Edward Huskin 10 January 2023
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3 Ecommerce Email Marketing Tips to Boost Your Brand

3 Ecommerce Email Marketing Tips to Boost Your Brand

Email marketing is one of the main techniques ecommerce stores use in the digital world. It is meant to create opportunities for new leads, keep repeaters hooked, and boost a brand's ROI.

Téa Liarokapi
Téa Liarokapi 27 September 2022
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