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Fact vs Fiction: Marketing unPredictions

Fact vs Fiction: Marketing unPredictions

The arrival of each new year is always accompanied by a flood of vague marketing predictions, packaged up as hundreds of articles, reports, and corporate blog posts. If it wasn’t bad enough that marketers were...

Heath Barlow
Heath Barlow 11 March 2022
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How Automated SMS Conquers Email's Growing Challenges

How Automated SMS Conquers Email's Growing Challenges

There has never been a better time for marketers to double down on extending each customer’s lifetime value. The question is, which channel is likely to play a prominent role in delivering long term loyalty and...

David Greenberg
David Greenberg 16 December 2021
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Drip Email Marketing- An Excellent Tool for Nurturing Leads

Drip Email Marketing- An Excellent Tool for Nurturing Leads

If you have a huge customer list and it keeps growing, it becomes challenging to send important email messages to your entire list at once. However, when compared to other marketing channels, emails still have the...

Amy John
Amy John 1 October 2021
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How to Leverage the AIDA Model for Writing Better Marketing Emails

How to Leverage the AIDA Model for Writing Better Marketing Emails

When it comes to effective email marketing, quality trumps quantity. Drafting emails that are personalized, engaging, yet to the point, return higher conversion rates than poorly written ones sent often. If you are...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 September 2021
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Best Tips for Email Marketing You Should Know to Grow Your Business

Best Tips for Email Marketing You Should Know to Grow Your Business

Email marketing is an effective marketing channel through which you can send promotional messages to people in mass numbers. In this digital world, emails are used as reliable means of communication, acting as a...

Digital Doughnut Contributor
Digital Doughnut Contributor 1 September 2021
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