Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands
Amazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process. This spells opportunity for manufacturers and brands, and is a clarion call to distributors and resellers to take a hard look at the value they add to the end customer - and make sure they are truly providing it. The lessons of B2C retailing and Amazon are clear, and B2B operators should take heed - and take action!
14 September 2017