Ecommerce

In 2016, Ecommerce accounted for almost half of all global retail transactions. But companies still struggle to leverage customer data across different platforms and devices, and the customer experience can leave a lot to be desired, often costing both profit and reputation.

In this section, experts and industry leaders discuss how marketers can close the gap between Ecommerce potential and Ecommerce delivery.

Part of a business that relies heavily on Ecommerce, or part of one considering to move more of its transactions online? Then this section is for you.

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Video Ads: A Comprehensive Guide To Video For Social MediaLike it or not, we’ve entered an era of marketing absolutely dominated by video ads.

And guess what? It’s been a long time coming.

For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived.

                Luisana Cartay
                22 September 2017
            
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Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & BrandsAmazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process.  This spells opportunity for manufacturers and brands, and is a clarion call to distributors and resellers to take a hard look at the value they add to the end customer - and make sure they are truly providing it.   The lessons of B2C retailing and Amazon are clear, and B2B operators should take heed - and take action!

                Brian Beck
                14 September 2017
            
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Back to School: Preparing your site for the summer surgeIn order to capitalise on this short but sizable shopping season, retailers should look to optimise their sites in anticipation of the back-to-school surge. Here are three steps ecommerce retailers should take to prepare.

                Chris Boaz
                14 September 2017
            
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If You’re A Social Media Manager, UGC Should Be Your Top PriorityIt’s high time that the marketing world rethinks what an effective social media manager actually does.

Hint: it’s not chasing “likes” or showing off their follower counts.

Let’s face it: so many brands today totally miss the mark when it comes to their social content.

Maybe their posts come off as too “salesy.”

Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

                Luisana Cartay
                11 September 2017
            
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Step Into The Burgeoning World of Open-Source E-commerceWordpress, Magento, PrestaShop, OXID are some of the most popular technologies accredited to its adoption of the open-source software model.

                Rakesh Patel
                7 September 2017
            
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            The Digital Power House 
            WBR Digital
        
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            How to connect content and e-commerce
            Magnolia
        
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            7 Digital Commerce Trends in 2017
            Episerver
        
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            How To Make Trust Your Ultimate Brand Differentiator
            Trustpilot
        
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            Online Commerce: Plotting A Course  To Personalization
            Sitecore
        
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