Ecommerce

Ecommerce

In 2016, Ecommerce accounted for almost half of all global retail transactions. But companies still struggle to leverage customer data across different platforms and devices, and the customer experience can leave a lot to be desired, often costing both profit and reputation.

In this section, experts and industry leaders discuss how marketers can close the gap between Ecommerce potential and Ecommerce delivery.

Part of a business that relies heavily on Ecommerce, or part of one considering to move more of its transactions online? Then this section is for you.

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How to Use Browse Abandonment Automation to Convert Your Visitors

How to Use Browse Abandonment Automation to Convert Your Visitors

Browse Abandonment is the action when users view a specific item or category of products on a particular website page and leave without adding items to their shopping carts. This can be for several reasons including...

Georges Fallah
Georges Fallah 19 July 2019
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5 Stupid Mistakes Most People Make When Starting an Ecommerce Store

5 Stupid Mistakes Most People Make When Starting an Ecommerce Store

Online shops seem to be springing up like mushrooms. But just as quickly as they appear, they die out just as fast. And it's a pity that so many people start their e-commerce shops with so much enthusiasm, but...

Frank Hamilton
Frank Hamilton 18 July 2019
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How Can B2B Brands Appeal to Millennial Buyers?

How Can B2B Brands Appeal to Millennial Buyers?

Millennials have grown up and are now moving up the corporate ladder. As they start filling decision-making roles (within buying departments), they are set to redefine the B2B retail landscape. Vendors must adapt to...

Brian Green
Brian Green 4 July 2019
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Voice Search: A Game-Changer for Ecommerce

Voice Search: A Game-Changer for Ecommerce

Retailers ought to be focused on voice search. With the rise of products like Microsoft Cortana, Amazon Alexa, Google Assistant, and Apple Siri, experts are expecting a rapid spread of voice-driven user experiences...

Olivia Diaz
Olivia Diaz 5 June 2019
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The Data-Driven Ecommerce Strategy: A Step-by-Step Guide

The Data-Driven Ecommerce Strategy: A Step-by-Step Guide

Data powers the majority of business operations and serves as a source of valuable insights on your shoppers' behavior. If you wish to raise your conversions and boost customers' engagement, think about...

Irina Linnik
Irina Linnik 5 June 2019
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