Latest articles

See all
Video Ads: A Comprehensive Guide To Video For Social Media

Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived.

Luisana Cartay
Luisana Cartay 22 September 2017
Read more
Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process. This spells opportunity for manufacturers and brands, and is a clarion call to distributors and resellers to take a hard look at the value they add to the end customer - and make sure they are truly providing it. The lessons of B2C retailing and Amazon are clear, and B2B operators should take heed - and take action!

Brian Beck
Brian Beck 14 September 2017
Read more
Back to School: Preparing your site for the summer surge

Back to School: Preparing your site for the summer surge

In order to capitalise on this short but sizable shopping season, retailers should look to optimise their sites in anticipation of the back-to-school surge. Here are three steps ecommerce retailers should take to prepare.

Chris Boaz
Chris Boaz 14 September 2017
Read more
If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
Read more
Step Into The Burgeoning World of Open-Source E-commerce

Step Into The Burgeoning World of Open-Source E-commerce

Wordpress, Magento, PrestaShop, OXID are some of the most popular technologies accredited to its adoption of the open-source software model.

Rakesh Patel
Rakesh Patel 7 September 2017
Read more

Latest reports

See all
The Digital Power House

The Digital Power House

WBR Digital
WBR Digital
Read more
How to connect content and e-commerce

How to connect content and e-commerce

Magnolia
Magnolia
Read more
7 Digital Commerce Trends in 2017

7 Digital Commerce Trends in 2017

Episerver
Episerver
Read more
How To Make Trust Your Ultimate Brand Differentiator

How To Make Trust Your Ultimate Brand Differentiator

Trustpilot
Trustpilot
Read more
Online Commerce: Plotting A Course  To Personalization

Online Commerce: Plotting A Course To Personalization

Sitecore
Sitecore
Read more