Ecommerce

Ecommerce

In 2016, Ecommerce accounted for almost half of all global retail transactions. But companies still struggle to leverage customer data across different platforms and devices, and the customer experience can leave a lot to be desired, often costing both profit and reputation.

In this section, experts and industry leaders discuss how marketers can close the gap between Ecommerce potential and Ecommerce delivery.

Part of a business that relies heavily on Ecommerce, or part of one considering to move more of its transactions online? Then this section is for you.

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The Future of Commerce is on Social Media

The Future of Commerce is on Social Media

Advertisers need to start thinking about Social as being less like a media placement for advertisements, and more like a tool for discovery. Savvy brands will need to start thinking about when and how users will come...

Chris Cooper
Chris Cooper 21 January 2019
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Boost your E-commerce Strategy with Storytelling

Boost your E-commerce Strategy with Storytelling

Ecommerce is everywhere because people don't want to waste time and money to roaming from one place to another. This article will show you how to boost your ecommerce strategy with story telling. It will attract...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 January 2019
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What Do Shoppers Want From An eCommerce Store?

What Do Shoppers Want From An eCommerce Store?

A customer-centered approach to eCommerce cuts bounce rates and cart abandonment. We discuss four changes to your store that will make your customers happier and increase revenue.

Graeme Caldwell
Graeme Caldwell 7 January 2019
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Black Friday Bombed? Here’s How to Cash in on Christmas

Black Friday Bombed? Here’s How to Cash in on Christmas

Black Friday sales not gone to plan? Don’t worry, it’s more common than you might expect; even big-name brands can fall victim to a Black Friday fail. In this post we’re taking you through some of the biggest problems...

Guy Levine
Guy Levine 6 December 2018
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A user guide: Retailers get the best out of the holiday season

A user guide: Retailers get the best out of the holiday season

Holiday Season is one of the busiest and pressurizing times for your retail business. Do struggle every year to meet the peak in demand? If you are, what you need is some sound guidance on how to make this holiday...

James Wilson
James Wilson 27 November 2018
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