Ecommerce

Ecommerce

In 2016, Ecommerce accounted for almost half of all global retail transactions. But companies still struggle to leverage customer data across different platforms and devices, and the customer experience can leave a lot to be desired, often costing both profit and reputation.

In this section, experts and industry leaders discuss how marketers can close the gap between Ecommerce potential and Ecommerce delivery.

Part of a business that relies heavily on Ecommerce, or part of one considering to move more of its transactions online? Then this section is for you.

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Digital Hit or Miss? Connecting With Gen Z Shoppers

Digital Hit or Miss? Connecting With Gen Z Shoppers

In an era dominated by digital experiences and disruptions, it’s perhaps no surprise that Generation Z is a force to be reckoned with in the retail landscape. Born between 1996 and 2009, Gen Z is the first generation...

Juli Greenwood
Juli Greenwood 7 September 2023
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The Future of Ecommerce with the Metaverse

The Future of Ecommerce with the Metaverse

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?"

Mahboob Ali
Mahboob Ali 30 August 2023
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Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

The eCommerce landscape is getting fiercely competitive and evolving rapidly with immense potential. It has become imperative for brands to stay on top of their eCommerce game with effective strategies, and keep a...

Anukriti Jain
Anukriti Jain 2 August 2023
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eCommerce Branding: A Guide to Amplifying Your Brand Identity

eCommerce Branding: A Guide to Amplifying Your Brand Identity

In today's competitive eCommerce landscape, establishing a solid brand identity is essential for business owners and entrepreneurs. With consumers quickly shifting loyalties and new products penetrating existing...

Michelle Bilan
Michelle Bilan 19 July 2023
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How These PIM Features can Create the Next Growth Opportunity

How These PIM Features can Create the Next Growth Opportunity

The increasing need for effective product information management solutions has become critical for businesses that sell products online. With the growing number of sales channels and the rising complexity of product...

Sudhanshu Singh
Sudhanshu Singh 31 May 2023
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