Ecommerce

Ecommerce

In 2016, Ecommerce accounted for almost half of all global retail transactions. But companies still struggle to leverage customer data across different platforms and devices, and the customer experience can leave a lot to be desired, often costing both profit and reputation.

In this section, experts and industry leaders discuss how marketers can close the gap between Ecommerce potential and Ecommerce delivery.

Part of a business that relies heavily on Ecommerce, or part of one considering to move more of its transactions online? Then this section is for you.

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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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Five Trends That Will Shape Social Media Marketing in 2021

Five Trends That Will Shape Social Media Marketing in 2021

As we move into 2021, one thing has become more important than ever: connection. The events of 2020 kept us apart physically, and many turned to social media for human interaction, even if virtual.

Anna Willems
Anna Willems 17 February 2021
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How Product Information Management (PIM) Helps Retailers Outmaneuver Uncertainty

How Product Information Management (PIM) Helps Retailers Outmaneuver Uncertainty

This article analyzes how product information management (PIM) can insulate retail brands from adversity by offering them the right mix of automation, interoperability, and scalability to function in a more adaptive...

Shashin Shah
Shashin Shah 28 January 2021
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How To Make An Ecommerce Store Ready Post-Covid-19

How To Make An Ecommerce Store Ready Post-Covid-19

Before coronavirus hit the world badly, the retail industry was already undergoing a seismic shift from a physical store to online selling.

Anil Patel
Anil Patel 27 January 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

Three Resolutions Customer-Focussed Businesses Must Make In 2021

Although many of us have opted to forego making New Year's Resolutions in 2021, Bart Heilbron, from customer data platform BlueConic, suggests there are three resolutions that marketers should be making if they...

Bart Heilbron
Bart Heilbron 25 January 2021
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