Ecommerce

Ecommerce

In 2016, Ecommerce accounted for almost half of all global retail transactions. But companies still struggle to leverage customer data across different platforms and devices, and the customer experience can leave a lot to be desired, often costing both profit and reputation.

In this section, experts and industry leaders discuss how marketers can close the gap between Ecommerce potential and Ecommerce delivery.

Part of a business that relies heavily on Ecommerce, or part of one considering to move more of its transactions online? Then this section is for you.

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How to Make Product Videos that Actually Drive Sales Up

How to Make Product Videos that Actually Drive Sales Up

Let me ask you something: How many times a day do you watch an ad about a product you’re not interested in?

Victor Blasco
Victor Blasco 12 May 2021
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unPredictions, Part 2: Retail Marketing Priorities for 2021

unPredictions, Part 2: Retail Marketing Priorities for 2021

Part 1 of our unPredictions series examined how to prioritise the customer; how to guide them through the rapidly evolving digital world of ecommerce, how to treat their data with respect and integrity, and how to...

Sara Richter
Sara Richter 28 April 2021
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Are You Ready to Scale and Grow Your Ecommerce Brand?

Are You Ready to Scale and Grow Your Ecommerce Brand?

To grow your ecommerce brand you must position and increase your online visibility successfully, and the key is to be able to scale the entire process. Here is exactly how you can scale and grow your ecommerce brand.

Rakefet Yacoby
Rakefet Yacoby 27 April 2021
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Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

With China’s domestic luxury expenditure soaring, luxury brands in the UK must recalibrate their strategies, taking action to “navigate the now”, plan for the recovery, and shape the future.

Kirstine Newton
Kirstine Newton 27 April 2021
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Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

The new levels of demand that ecommerce has reached in the era of Covid-19 are now forcing businesses of all kinds to consider developing a digital sales channel, when a few months ago, it was not even a blip on their...

Faizan m. Syed
Faizan m. Syed 21 April 2021
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