Demand Side Platforms
Demand Side Platforms buy advertising using automated software. Where before humans were trusted to find and acquire advertising slots, now, companies big and small use DSPs to automate the process. Cheap, fast and reliable – Demand Side Platforms offer a brilliant business tool.
Like any technology, however, DSP’s change rapidly. Demand side tech is constantly evolving and you need to stay ahead of the wave. In this section, our community explores all of the latest developments in DSP technology.
Interested in automating your advertising campaigns? This section is here to help.