Data Collection and Privacy
For marketers, data has taken on new meaning in the past decade. Once considered too difficult to integrate, data has since become an integral aspect of almost every marketing action.
But with data becoming a central part of effective marketing strategies, marketers must also ensure to play by the rules. Abuse of data carries severe legal penalties, and can cost you both your clients and your job. Likewise, if you are sharing data, it is important to know if and how you are protected from potential abuse.
This section keeps you up to date on data collection and privacy. Our community has your back.