Data & Analytics

For so long, marketing was simply about gut feeling. Marketers discussed potential strategies just as we do today, but often they relied on abstract metrics to determine the direction of their approach.

Now, with the inclusion of data and analytics into marketing strategies, you can put numbers behind your marketing hunches. When employed in the proper way, data and analytics can not only measure the performance of your current marketing campaigns, but give you a blueprint to determine the success of future campaigns as well.

In this section, our community offers insights into every aspect of data and analytics marketing in the 21st century.