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Using AI and Predictive Analytics to Increase Customer Value by 34%

Using AI and Predictive Analytics to Increase Customer Value by 34%

I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients to use AI and Predictive Analytics to increase Customer Lifetime Value.

Digital Doughnut
Digital Doughnut 15 January 2019
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Predictive Analytics and AI Drive Up Customer Lifetime Value

Predictive Analytics and AI Drive Up Customer Lifetime Value

Redeye have released the results of an 18-month initiative, testing the outcome predictive analytics can having on an organisation's multi-channel campaigns. See the full results here.

Digital Doughnut
Digital Doughnut 14 January 2019
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Customer Feedback Is Never About a Score

Customer Feedback Is Never About a Score

When measuring customer experience, don't just blindly follow CX established KPIs or metrics scores. Understand the text customer feedback and emotions of you customers. Find out what truly drives your customer...

Anna Pogrebniak
Anna Pogrebniak 3 December 2018
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Deep-dive into customer feedback for 4 luxury brands – what can they improve?

Deep-dive into customer feedback for 4 luxury brands – what can they improve?

We’ve used AI and NLP to see whether we can find any juicy insights in customer feedback, and here’s what we found.

Agi Marx
Agi Marx 16 November 2018
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Why you can’t afford to ignore chatbots

Why you can’t afford to ignore chatbots

Artificial intelligence is on the rise and many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized experiences. Part of this...

Chris Papandropoulos
Chris Papandropoulos 2 November 2018
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