Latest articles

See all
How to Create A Powerful Marketing Strategy

How to Create A Powerful Marketing Strategy

Building a marketing strategy means using every opportunity at your disposal. You need to announce to the world that you have arrived, and make sure they know of the values you provide. Without a good marketing plan...

Jared Cornell
Jared Cornell 7 June 2019
Read more
25 Stats on Consumer Shopping Trends for 2019

25 Stats on Consumer Shopping Trends for 2019

As you consider your marketing strategies in 2019, here’s a look at 25 stats on the state of consumer shopping today so you can better understand what consumers are looking for and where.

Larisa Bedgood
Larisa Bedgood 3 June 2019
Read more
5 Top Tips for Boosting Retail Brand Awareness

5 Top Tips for Boosting Retail Brand Awareness

As a retailer, your brand is your most important asset. Whilst product offering is undoubtedly the main focus, without a strong brand it will be a challenge to attract customers to your products in the first place. ...

Anna Murphy
Anna Murphy 16 May 2019
Read more
How to inspire loyalty in an Amazon-dominated world

How to inspire loyalty in an Amazon-dominated world

In a time of choice abundance, poorly targeted marketing is not enough to satisfy increasingly demanding shoppers. To earn their loyalty, brands and retailers need hyper-detailed alignment with their needs.

Raj Badarinath
Raj Badarinath 25 April 2019
Read more
Three Considerations for Selecting the Right Marketing Automation Technology

Three Considerations for Selecting the Right Marketing Automation Technology

How do you choose the right marketing automation technology for your organisation? This article runs through three considerations for marketers when selecting a platform.

Leonie Mercedes
Leonie Mercedes 14 March 2019
Read more