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Preventing a customer experience nightmare this Christmas

Preventing a customer experience nightmare this Christmas

All eyes are on delivery this year, as consumers leave Christmas shopping until last minute – thanks to the convenience and immediacy of ecommerce – delivery firms are under increasing pressure. Here's four key ways that by planning ahead you can optimise the delivery experience this Christmas, and ensure the festive season is full of cheer and margins maximised at each stage. 

David Grimes
David Grimes 7 December 2017
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Vanity Makes Us Buy: The Dynamic Between Self-Image and Consumer Behaviour

Vanity Makes Us Buy: The Dynamic Between Self-Image and Consumer Behaviour

By associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These suggested qualities of brands hold more power than what they do - customers are drawn to the why, not so much the what of the brands.

Teodora Miscov
Teodora Miscov 23 November 2017
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5 Reasons Why Delivering a Memorable Customer Experience Is Important For Your Business

5 Reasons Why Delivering a Memorable Customer Experience Is Important For Your Business

Tom Knighton says “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” In today’s era, the customer is the king and the biggest game changer for any business. In fact, companies who deliver an exceptional consumer experience achieve higher customer satisfaction rates, decreased customer churn and enhanced revenues.

Nidhi Dave
Nidhi Dave 11 September 2017
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Is it time to upgrade your CMS?

Is it time to upgrade your CMS?

You probably won’t be thinking too hard about improving a CMS until it slows down, proves glitchy or refuses to scale up with your business.

Sean Hargrave
Sean Hargrave 7 September 2017
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Content management and your omnichannel customer experience

Content management and your omnichannel customer experience

In terms of convenience and choice, today’s digital customers have never had it so good. They have the global marketplace at their fingertips, and a myriad of ways of reaching it – in the last few years alone, we’ve seen the introduction of social commerce, personal assistants and smart speakers – which, in addition to smartphones and tablets, have made it even easier to buy things online.

Leonie Mercedes
Leonie Mercedes 29 August 2017
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