Customer Experience

Customer experience matters to all businesses. Putting the customer at the forefront of your marketing strategy can drive up engagement and profit, whether your business relies on large international companies or small, individual consumers.

But providing a great customer experience is tricky. Customers expect a personalised experience across all channels and platforms, and the number of platforms is only growing. New customer experience technologies appear every week, and companies of all sizes still struggle to grasp the range of solutions on offer. And perhaps worst of all, some marketing departments reject customer experience as a priority altogether.

This section offers expert insights into the customer experience, why it matters and how it can help to grow your business.