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WordPress ‘Experience Builder’ - Personalizing The Customer Journey

WordPress ‘Experience Builder’ - Personalizing The Customer Journey

Personalized customer journeys requires individual customer profiles, the ability to process them and render personalized content in real time. But omnichannel profiling and experience management features were simply missing in WordPress. With the introduction of Experience Builder for WordPress that is about to change.

Kresten Bergsøe
Kresten Bergsøe 3 February 2017
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Financial Customers Are Omnichannel - but Is the Financial Industry?

Financial Customers Are Omnichannel - but Is the Financial Industry?

Banking as we know it is about to change. The financial industry is challenged on multiple levels by a swarm of startups in the fintech sector that threaten to disrupt the industry.

Kresten Bergsøe
Kresten Bergsøe 12 January 2017
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5 Common Misconceptions About Online Customer Feedback Debunked

5 Common Misconceptions About Online Customer Feedback Debunked

“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.” Which is what a digital marketer from a media company said to me last week. Then it hit me. Most marketers have preconceived misconceptions about how specific online customer feedback is valuable to their business.

Udesh Jadnanansing
Udesh Jadnanansing 11 January 2017
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Apps & Tools to Help Increase Customer Satisfaction

Apps & Tools to Help Increase Customer Satisfaction

76% of consumers say they view customer service as the true test of how much a company values them. Check out our list of the best apps and tools to help increase your customer service.

Michael Peggs
Michael Peggs 21 December 2016
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Has our love of marketing technology meant we’re ignoring our customers?

Has our love of marketing technology meant we’re ignoring our customers?

Someone recently told me that the marketing landscape was changing with new technology like the Internet of Things and programmatic. I disagree. I have worked with marketers for 4 years and have seen very little technological evolution and even less social change from historic practices to how marketers approach customers today.

Liz Eden
Liz Eden 29 November 2016
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Latest reports

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The Race to Retail Relevancy

The Race to Retail Relevancy

Dotmailer
Dotmailer
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On Demand Webinar: Tap into new market with digital innovation

On Demand Webinar: Tap into new market with digital innovation

Episerver
Episerver
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On Demand Webinar: Putting reactive content at the heart of your digital...

On Demand Webinar: Putting reactive content at the heart of your digital...

Episerver
Episerver
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On Demand Webinar: Boost Online Donations with Seamless User Experience

On Demand Webinar: Boost Online Donations with Seamless User Experience

Episerver
Episerver
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The Social Journey to ROI

The Social Journey to ROI

Immediate Future
Immediate Future
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