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Has our love of marketing technology meant we’re ignoring our customers?

Has our love of marketing technology meant we’re ignoring our customers?

Someone recently told me that the marketing landscape was changing with new technology like the Internet of Things and programmatic. I disagree. I have worked with marketers for 4 years and have seen very little technological evolution and even less social change from historic practices to how marketers approach customers today.

Liz Eden
Liz Eden 29 November 2016
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The Top Ten Online Irritations Of 2016

The Top Ten Online Irritations Of 2016

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues online, consider yourself one of the lucky ones. Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points are. Mopinion has researched the top ten online irritations of 2016.

Udesh Jadnanansing
Udesh Jadnanansing 24 November 2016
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The Impact of Bad Customer Experience on Your Business

The Impact of Bad Customer Experience on Your Business

It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business?

Sophia Skinbjerg
Sophia Skinbjerg 10 November 2016
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5 Different Types of User Feedback Tools

5 Different Types of User Feedback Tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type of use?

Udesh Jadnanansing
Udesh Jadnanansing 3 October 2016
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6 Tips for Effectively Turning Online Customer Experience Insight into the Right Actions

6 Tips for Effectively Turning Online Customer Experience Insight into the Right Actions

I often describe the analogy of the ‘Three Pillars’ of effective digital customer feedback, which include collecting the right feedback online and properly analysing this data. The final stage is the one which brings all that hard work to a useful conclusion – turning insight into action.

Udesh Jadnanansing
Udesh Jadnanansing 30 September 2016
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Latest reports

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The Race to Retail Relevancy

The Race to Retail Relevancy

Dotmailer
Dotmailer
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On Demand Webinar: Tap into new market with digital innovation

On Demand Webinar: Tap into new market with digital innovation

Episerver
Episerver
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On Demand Webinar: Putting reactive content at the heart of your digital...

On Demand Webinar: Putting reactive content at the heart of your digital...

Episerver
Episerver
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On Demand Webinar: Boost Online Donations with Seamless User Experience

On Demand Webinar: Boost Online Donations with Seamless User Experience

Episerver
Episerver
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The Social Journey to ROI

The Social Journey to ROI

Immediate Future
Immediate Future
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