Latest articles

See all
Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Covid means cash is being used less in favour of online payments, contactless cards and mobile wallets. To make the transition to digital services they can trust, customers are prioritising word of mouth and consumer...

Sean Hargrave
Sean Hargrave 20 January 2021
Read more
How an Omnichannel Strategy is Turning Out to be a Boon During a Covid Holiday Season

How an Omnichannel Strategy is Turning Out to be a Boon During a Covid Holiday Season

This article discusses the omnichannel approach retailers should take to have a successful holiday season.

Rajneesh Kumar
Rajneesh Kumar 7 December 2020
Read more
How Marketing SaaS Platforms Can Drive Business Recovery

How Marketing SaaS Platforms Can Drive Business Recovery

Marketing departments have been significantly affected by Covid-19. Buyer behaviour has shifted, and enterprises have had to cut budgets and restructure to adapt to the changed business landscape. Amidst this...

Nigel Cullington
Nigel Cullington 23 October 2020
Read more
Why Great Customer Experience Begins with Loyalty

Why Great Customer Experience Begins with Loyalty

Great customer experience is what talks high of your company/ business and customer loyalty is what makes it a brand. Retaining your existing customers is as important as gaining new ones as they are real-time...

Harshetha Narayan
Harshetha Narayan 13 August 2020
Read more
The Most Important Thing to Remember About Engaging With Audiences on Facebook

The Most Important Thing to Remember About Engaging With Audiences on Facebook

Most business owners don't know how to effectively leverage Facebook for marketing. They have some vague idea that audience engagement is important, but their knowledge stops there. They don't understand why...

Daniel Page
Daniel Page 7 July 2020
Read more