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5 Top Tips for Boosting Retail Brand Awareness

5 Top Tips for Boosting Retail Brand Awareness

As a retailer, your brand is your most important asset. Whilst product offering is undoubtedly the main focus, without a strong brand it will be a challenge to attract customers to your products in the first place. ...

Anna Murphy
Anna Murphy 16 May 2019
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How to inspire loyalty in an Amazon-dominated world

How to inspire loyalty in an Amazon-dominated world

In a time of choice abundance, poorly targeted marketing is not enough to satisfy increasingly demanding shoppers. To earn their loyalty, brands and retailers need hyper-detailed alignment with their needs.

Raj Badarinath
Raj Badarinath 25 April 2019
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Three Considerations for Selecting the Right Marketing Automation Technology

Three Considerations for Selecting the Right Marketing Automation Technology

How do you choose the right marketing automation technology for your organisation? This article runs through three considerations for marketers when selecting a platform.

Leonie Mercedes
Leonie Mercedes 14 March 2019
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Does Marketing Automation Work in B2C?

Does Marketing Automation Work in B2C?

Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

Leonie Mercedes
Leonie Mercedes 12 March 2019
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The power of a single customer view: increased personalisation and optimal CX

The power of a single customer view: increased personalisation and optimal CX

Customers now want the best of all worlds. Good old fashioned personalised service, brands who understand and are empathetic towards them but who can deliver exactly what they want, immediately?

Dan Telling
Dan Telling 18 February 2019
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