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Are Banks Doing Enough to provide Customer Support?

Are Banks Doing Enough to provide Customer Support?

Despite an increase in sophisticated technology-based tools, banks are unable to satisfy their customers with the quality of their services. In 2018, banks must train their employees in human skills, like empathy and critical thinking, to deliver optimal customer support with every interaction.

Jasmeen Gagnon
Jasmeen Gagnon 21 February 2018
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Understanding The Impact Of Competitive Benchmarking Programs

Understanding The Impact Of Competitive Benchmarking Programs

Brands that are able to measure, analyze and understand how competitors in their industry are performing are positioning themselves to better provide a leading customer experience to its base. The information provided by these competitive benchmarking programs is not only essential for understanding how you stack up in the industry, but it can also provide specific moments completed by the competition that should either be added or avoided within your brand strategy.

Daniel Bakst
Daniel Bakst 7 February 2018
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Generation Z: Their Expectations of Brands and Experiences

Generation Z: Their Expectations of Brands and Experiences

As the purchasing power of customers in the Generation Z segment continues to grow, it is becoming increasingly important that your brand provides a specific value that caters to this group. In doing so, you can contribute to forming lifetime relationships with this segment. The first step to establishing these customer relationships is understanding what value this group desires, and then figuring out how your brand can work to provide it.

Daniel Bakst
Daniel Bakst 25 January 2018
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What are the key factors that will make or break your customer loyalty?

What are the key factors that will make or break your customer loyalty?

Excelling at customer loyalty is a marathon, not a sprint. Modern businesses have already identified the importance of building customer loyalty and have prioritized their actions towards this approach. In fact, according to Forrester, improving customer loyalty was a top marketing priority for 80% of decision-makers at large organizations last year. But, while earning customer loyalty is a mission-critical in the age of the customer, several challenges stand in the way of success.

Chris Papandropoulos
Chris Papandropoulos 24 January 2018
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3 Examples of a Stellar Omnichannel Customer Experiences

3 Examples of a Stellar Omnichannel Customer Experiences

The ability to craft a consistent Customer Experience across every different customer touchpoint can be a differentiator between industry leaders and the rest of the competition. Understanding how other organizations are implementing an Omnichannel Customer Experience can be very helpful for your brand to create a successful Customer Experience platform. Check out the following example of three stellar omnichannel experiences provided by brands across different industries.

Daniel Bakst
Daniel Bakst 16 January 2018
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