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The 6 Stages In The Evolution of AI and Customer Experience

The 6 Stages In The Evolution of AI and Customer Experience

8 out of 10 businesses have either already implemented AI (37%) or are planning to adopt it by 2020 (41%). They understand that they must enable AI-powered experiences to better serve customers and to keep up with...

Ada Okoli
Ada Okoli 20 August 2018
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Here's How To Succeed in Multi-channel Retail: Follow These 7 Steps

Here's How To Succeed in Multi-channel Retail: Follow These 7 Steps

Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. Learn some key steps to surge ahead in multi-channel retail.

Rajneesh Kumar
Rajneesh Kumar 14 August 2018
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How to Make Your Brand Activation a Success In Three Steps

How to Make Your Brand Activation a Success In Three Steps

This infographic provides a step-by-step guide to achieving brand engagement both digitally and physically -- from creating culturally-relevant, impactful digital content to sensory and immersive activations that will...

Annabel N
Annabel N 8 August 2018
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A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

Many of you will have studied marketing at University. You will have learnt all about the marketing mix. My question is whether or not the Marketing Mix is still meaningful in this day and age?

Martin Newman
Martin Newman 6 August 2018
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To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

Today's retail market is being described as one of “the most challenging and competitive in 50 years.” As evidenced by high-profile store closures and bankruptcies, retailers are struggling to keep up with the...

Conor Ryan
Conor Ryan 10 July 2018
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