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Three Considerations for Selecting the Right Marketing Automation Technology

Three Considerations for Selecting the Right Marketing Automation Technology

How do you choose the right marketing automation technology for your organisation? This article runs through three considerations for marketers when selecting a platform.

Leonie Mercedes
Leonie Mercedes 14 March 2019
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Does Marketing Automation Work in B2C?

Does Marketing Automation Work in B2C?

Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

Leonie Mercedes
Leonie Mercedes 12 March 2019
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The power of a single customer view: increased personalisation and optimal CX

The power of a single customer view: increased personalisation and optimal CX

Customers now want the best of all worlds. Good old fashioned personalised service, brands who understand and are empathetic towards them but who can deliver exactly what they want, immediately?

Dan Telling
Dan Telling 18 February 2019
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Re-engineering the customer experience through AI

Re-engineering the customer experience through AI

Today’s consumers want value – both from what they buy, and from the process of purchasing a product/service. Good customer experience is one of the key determining factors for consumers when it comes to deciding...

Grant Coleman
Grant Coleman 11 February 2019
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Preparing your CX for the Return of the Beast from the East

Preparing your CX for the Return of the Beast from the East

Utilities and transport companies tend to dread the winter season. Plummeting temperatures, heavy winds and snowfall can wreak havoc on pipes, power lines and transport links, often revealing issues with digital...

Jon Seal
Jon Seal 31 January 2019
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