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5 Common Misconceptions About Online Customer Feedback Debunked

5 Common Misconceptions About Online Customer Feedback Debunked

“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.” Which is what a digital marketer from a media company said to me last week. Then it hit me. Most marketers have preconceived misconceptions about how specific online customer feedback is valuable to their business.

Udesh Jadnanansing
Udesh Jadnanansing 11 January 2017
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Apps & Tools to Help Increase Customer Satisfaction

Apps & Tools to Help Increase Customer Satisfaction

76% of consumers say they view customer service as the true test of how much a company values them. Check out our list of the best apps and tools to help increase your customer service.

Michael Peggs
Michael Peggs 21 December 2016
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Has our love of marketing technology meant we’re ignoring our customers?

Has our love of marketing technology meant we’re ignoring our customers?

Someone recently told me that the marketing landscape was changing with new technology like the Internet of Things and programmatic. I disagree. I have worked with marketers for 4 years and have seen very little technological evolution and even less social change from historic practices to how marketers approach customers today.

Liz Eden
Liz Eden 29 November 2016
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The Top Ten Online Irritations Of 2016

The Top Ten Online Irritations Of 2016

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues online, consider yourself one of the lucky ones. Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points are. Mopinion has researched the top ten online irritations of 2016.

Udesh Jadnanansing
Udesh Jadnanansing 24 November 2016
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The Impact of Bad Customer Experience on Your Business

The Impact of Bad Customer Experience on Your Business

It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business?

Sophia Skinbjerg
Sophia Skinbjerg 10 November 2016
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Latest reports

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The Business Case For Context Marketing

The Business Case For Context Marketing

Sitecore
Sitecore
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How To Personalise Your Website To Boost Conversions

How To Personalise Your Website To Boost Conversions

Sitecore
Sitecore
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10 Personalisation Tactics

10 Personalisation Tactics

Sitecore
Sitecore
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The Race to Retail Relevancy

The Race to Retail Relevancy

Dotmailer
Dotmailer
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On Demand Webinar: Tap into new market with digital innovation

On Demand Webinar: Tap into new market with digital innovation

Episerver
Episerver
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