Latest articles

See all
6 Tips to Succeed in SMS Marketing

6 Tips to Succeed in SMS Marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.

Matthew Winters
Matthew Winters 20 April 2017
Read more
Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big thing, or this year's gimmick?

Angela Southall
Angela Southall 8 March 2017
Read more
Become a Marketing Data Expert in Four Easy Steps

Become a Marketing Data Expert in Four Easy Steps

Analyzing data is no longer just for aggregators or other professionals. Leveraging your CRM data is a great place to start.

Marina Grindle
Marina Grindle 23 August 2016
Read more
Psychology of Referral: What Motivates Customers to Refer-a-friend?

Psychology of Referral: What Motivates Customers to Refer-a-friend?

In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer.

Angela Southall
Angela Southall 14 June 2016
Read more
Add WhatsApp to your hotel engagement strategy

Add WhatsApp to your hotel engagement strategy

As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by SMS).

Nicki Graham
Nicki Graham 11 May 2016
Read more

Latest reports

See all
CRM Integration: Managing your marketing in one place

CRM Integration: Managing your marketing in one place

CommuniGator
CommuniGator
Read more
Putting Customer Data to Use in a Mobile World

Putting Customer Data to Use in a Mobile World

mGage
mGage
Read more
Netcel’s Guide To CMS And CRM Integration

Netcel’s Guide To CMS And CRM Integration

Netcel
Netcel
Read more
Messaging & Loyalty Research

Messaging & Loyalty Research

mGage
mGage
Read more