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Become a Marketing Data Expert in Four Easy Steps

Become a Marketing Data Expert in Four Easy Steps

Analyzing data is no longer just for aggregators or other professionals. Leveraging your CRM data is a great place to start.

Marina Howell
Marina Howell 23 August 2016
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Psychology of Referral: What Motivates Customers to Refer-a-friend?

Psychology of Referral: What Motivates Customers to Refer-a-friend?

In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer.

Angela Southall
Angela Southall 14 June 2016
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Add WhatsApp to your hotel engagement strategy

Add WhatsApp to your hotel engagement strategy

As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by SMS).

Nicki Graham
Nicki Graham 11 May 2016
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Drive Direct Bookings by Getting to Know Your Guests

Drive Direct Bookings by Getting to Know Your Guests

We all know why hoteliers use Online Travel Agents (OTAs). They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become hoteliers' back brace during quiet times and now, a convenience for guests.

Nicki Graham
Nicki Graham 13 April 2016
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Moving Forward In The New Marketing Landscape [Through Strategic Use of Technology]

Moving Forward In The New Marketing Landscape [Through Strategic Use of Technology]

Move forward in the marketing landscape with a marketing technology strategy suited to your business needs.

Andrew Freeman
Andrew Freeman 11 December 2015
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Netcel’s Guide To CMS And CRM Integration

Netcel’s Guide To CMS And CRM Integration

Netcel
Netcel
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