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Marketing Automation vs. CRM - Which One is Best for Your Business?

Marketing Automation vs. CRM - Which One is Best for Your Business?

If you are reading this, it is perhaps because you are stuck in a dilemma shared by many marketing strategists, whether to trust CRM or marketing automation? You might have heard they are both essential for customer-centric business culture, but it is still not clear, which one will be the most beneficial for your business.

Matthew Walker Jones
Matthew Walker Jones 18 April 2018
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Creating CRM Strategies that Benefit Your Business

Creating CRM Strategies that Benefit Your Business

CRM is not a new concept; it has been in the business world for over a decade. With the dawn of cloud technology, CRM has created a buzz in the sales domain. It is an exceptional technology that helps in many ways. Although CRM is a powerful sales tool, it cannot do everything on its own. Discover how to build robust strategies to ensure maximum results.

Mehul Shah
Mehul Shah 17 April 2018
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8 Simple Experiments To Supercharge Your Marketing in 2018

8 Simple Experiments To Supercharge Your Marketing in 2018

A new year is the perfect chance to review your marketing campaigns and put in place new tests to optimise them for the forthcoming year. To help you on your way, here are some simple AB tests to try. We've run these with our clients and all had a significant impact on results.

Angela Southall
Angela Southall 3 January 2018
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Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Ever wondered how the costs compare for Decoupled Headless CMS - Content as a Service (CaaS) providers IBM Watson Content Hub, Kentico Cloud, Contentful, Prismic and Umbraco Cloud? Well, wonder no more!

Ryan Gains
Ryan Gains 11 October 2017
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Turbocharge Your Customer Relationship Management with Salesforce Einstein

Turbocharge Your Customer Relationship Management with Salesforce Einstein

Picture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best course of action, automates tasks, and all that proactively. Reminiscent of Microsoft office assistant, (à la Albert Einstein) the world’s most familiar genius walking out of a door?

Rajneesh Kumar
Rajneesh Kumar 7 September 2017
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