CRM

Customer Relationship Management (CRM)

Ah, good old CRM. Customer Relationship Management software turns hours and hours of customer interactions into simple, digestible data – all in just seconds. From potential clients to dedicated customers, CRM offers you the ability to keep tabs on interactions with all of your customers.

But with so many CRM systems on the market, choosing the best one for your business can be difficult. With so much on the line, you need to make the right CRM decisions.

Our community is here to help. Already loving CRM, or looking to integrate a new CRM system into your marketing strategy? Welcome to the right section for you.

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10 Questions for Mid-sized Firms to Ask When Buying a CRM Platform

10 Questions for Mid-sized Firms to Ask When Buying a CRM Platform

It’s essential to pick the right solution and vendor, and mid-sized firms need to do this with limited resources and experience. Here are the ten questions we think every mid-sized firm should ask before signing on...

John Cheney
John Cheney 6 June 2019
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Manage Your Database Like A Pro

Manage Your Database Like A Pro

Marketers often walk the fine line between not collecting or analyzing enough information versus collecting “extra” data that’s of little or no relevance to your customers or marketing objectives. Even after...

Anisha Vijayan
Anisha Vijayan 23 May 2019
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How to Choose the Right CRM

How to Choose the Right CRM

Choosing a CRM can be a daunting process, often met with apprehension and plenty of questions from employees. In this article, PragmatiQ Solutions discuss how to choose the right CRM and ensure the process is as pain...

Jessica Compton
Jessica Compton 22 May 2019
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Making Omnichannel Engagement Much More Than an E-receipt

Making Omnichannel Engagement Much More Than an E-receipt

Grant Coleman, VP and Market Director, UK, SC and MEA discusses what an effective omnichannel approach looks like in order to gain the loyalty of today’s consumer.

Grant Coleman
Grant Coleman 1 April 2019
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Common Misconceptions About CRM

Common Misconceptions About CRM

For many businesses, implementing a CRM can be a daunting thought. Failed implementations in the past coupled with pre-conceptions, add to that the horror stories some businesses share about their CRM experience and...

Jessica Compton
Jessica Compton 13 March 2019
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