CRM

Customer Relationship Management (CRM)

Ah, good old CRM. Customer Relationship Management software turns hours and hours of customer interactions into simple, digestible data – all in just seconds. From potential clients to dedicated customers, CRM offers you the ability to keep tabs on interactions with all of your customers.

But with so many CRM systems on the market, choosing the best one for your business can be difficult. With so much on the line, you need to make the right CRM decisions.

Our community is here to help. Already loving CRM, or looking to integrate a new CRM system into your marketing strategy? Welcome to the right section for you.

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How to stop SLA breaches

How to stop SLA breaches

Customer experience has never been so vital for a business. With minimal differences between competitors’ features and even pricing, excellent customer service can make a difference. This article discusses where a...

John Cheney
John Cheney 7 November 2019
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10 Tips to Create a World-Class Mall Loyalty Program

10 Tips to Create a World-Class Mall Loyalty Program

Coniq are Europe’s leading Loyalty CRM provider, powering programs for many of the world’s leading retail destinations. Here, CMO Sean Curtis analyses what key elements are required in creating a market-leading...

Sean Curtis
Sean Curtis 28 October 2019
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How Publishers Can Build Successful Advertising Sales

How Publishers Can Build Successful Advertising Sales

In the good old ‘Mad Men’ days, advertising sales were pretty straightforward. Publishers sold page space, or radio and TV slots and were able to more or less guarantee OTS (opportunities to see) to their clients.

John Cheney
John Cheney 8 October 2019
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It’s not you, it's me - The Warning Signs a Client May Leave

It’s not you, it's me - The Warning Signs a Client May Leave

Acquiring a new customer can cost up to five times more than retaining an existing customer. So what are the signs to look out for in order to avoid a client suddenly cancelling their long-standing relationship with...

John Cheney
John Cheney 20 September 2019
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5 Practical Tips to Improve Your Data Quality

5 Practical Tips to Improve Your Data Quality

Data quality describes how well your data is able to serve its defined purpose, generally measured in terms of validity, accuracy, consistency, completeness and relevance. In other words, businesses know they have...

Eric Jan C. van Putten
Eric Jan C. van Putten 4 September 2019
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