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How Publishers Can Build Successful Advertising Sales

How Publishers Can Build Successful Advertising Sales

In the good old ‘Mad Men’ days, advertising sales were pretty straightforward. Publishers sold page space, or radio and TV slots and were able to more or less guarantee OTS (opportunities to see) to their clients.

John Cheney
John Cheney 8 October 2019
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It’s not you, it's me - The Warning Signs a Client May Leave

It’s not you, it's me - The Warning Signs a Client May Leave

Acquiring a new customer can cost up to five times more than retaining an existing customer. So what are the signs to look out for in order to avoid a client suddenly cancelling their long-standing relationship with...

John Cheney
John Cheney 20 September 2019
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5 Practical Tips to Improve Your Data Quality

5 Practical Tips to Improve Your Data Quality

Data quality describes how well your data is able to serve its defined purpose, generally measured in terms of validity, accuracy, consistency, completeness and relevance. In other words, businesses know they have...

Eric Jan C. van Putten
Eric Jan C. van Putten 4 September 2019
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How CRM Can Add Measurable Value to Your Brand

How CRM Can Add Measurable Value to Your Brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are...

Michael Gullan
Michael Gullan 16 July 2019
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10 Questions for Mid-sized Firms to Ask When Buying a CRM Platform

10 Questions for Mid-sized Firms to Ask When Buying a CRM Platform

It’s essential to pick the right solution and vendor, and mid-sized firms need to do this with limited resources and experience. Here are the ten questions we think every mid-sized firm should ask before signing on...

John Cheney
John Cheney 6 June 2019
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