Latest articles

See all
The Rise of Social CRM and Why Your Business Needs It?

The Rise of Social CRM and Why Your Business Needs It?

It has taken a  long while for Social Media to evolve as a marketing medium for businesses. Though the B2B space has been slower to grow on this channel, many brands have started to make the most of it. Today...

Prasad Reddy
Prasad Reddy 8 June 2018
Read more
Social CRM: Top Three Business Benefits

Social CRM: Top Three Business Benefits

These days, it seems like an increasing number of people are using social media for one reason or another. Is your business taking the best advantage of social media to promote company products and services? No? Then,...

Emma James
Emma James 1 June 2018
Read more
Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

According to New York Times journalists, John Markoff and Steve Lohr, many of the tech industry’s biggest companies like Amazon, Google, IBM and Microsoft, are competing to become the go-to company for A.I

Fazil Nazir
Fazil Nazir 25 May 2018
Read more
CRM - Three mistakes to avoid

CRM - Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a...

Ashley Jane
Ashley Jane 18 May 2018
Read more
How retailers can activate tomorrow’s AI marketing technology - today

How retailers can activate tomorrow’s AI marketing technology - today

Today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of transformation in the retail sector. Ambitious retailers...

Grant Coleman
Grant Coleman 30 April 2018
Read more