CRM

Customer Relationship Management (CRM)

Ah, good old CRM. Customer Relationship Management software turns hours and hours of customer interactions into simple, digestible data – all in just seconds. From potential clients to dedicated customers, CRM offers you the ability to keep tabs on interactions with all of your customers.

But with so many CRM systems on the market, choosing the best one for your business can be difficult. With so much on the line, you need to make the right CRM decisions.

Our community is here to help. Already loving CRM, or looking to integrate a new CRM system into your marketing strategy? Welcome to the right section for you.

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4 Essential Steps to a User-Centric CRM

4 Essential Steps to a User-Centric CRM

This year, almost the entire world was left with no other choice but to fulfill most of their needs exclusively online. To weather the changes and retain customers amid this major disruption, many businesses...

Alexander Golubovich
Alexander Golubovich 1 December 2020
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B2B Demand Generation: Future of B2B Ecommerce

B2B Demand Generation: Future of B2B Ecommerce

B2B ecommerce has been growing over the past few years and isn’t planning to slow down. Ranging from manufacturers that decide to go directly to consumer, to organizations that are moving from carbon sheets to...

Eric Jan C. van Putten
Eric Jan C. van Putten 27 October 2020
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The Importance of Data Enrichment in Delivering Customer Personalization Experiences

The Importance of Data Enrichment in Delivering Customer Personalization Experiences

Here we'll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences.

Javeria Gauhar
Javeria Gauhar 1 September 2020
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Coping with Coronavirus Part 5: Produce Killer Webinars by Concentrating on Audiences

Coping with Coronavirus Part 5: Produce Killer Webinars by Concentrating on Audiences

In part five of our ‘Coping with Coronavirus’ series, we talk to a leading webinar expert on how to deliver great experiences that produce the best leads.

Sean Hargrave
Sean Hargrave 14 April 2020
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Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

In part two of our “Coping with Coronavirus” series, senior marketers reveal lead generation success comes from crafting content which answers concerns prospects will have as they move from the top, to the middle and...

Sean Hargrave
Sean Hargrave 25 March 2020
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