CRM

Customer Relationship Management (CRM)

Ah, good old CRM. Customer Relationship Management software turns hours and hours of customer interactions into simple, digestible data – all in just seconds. From potential clients to dedicated customers, CRM offers you the ability to keep tabs on interactions with all of your customers.

But with so many CRM systems on the market, choosing the best one for your business can be difficult. With so much on the line, you need to make the right CRM decisions.

Our community is here to help. Already loving CRM, or looking to integrate a new CRM system into your marketing strategy? Welcome to the right section for you.

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The Rise of Social CRM and Why Your Business Needs It?

The Rise of Social CRM and Why Your Business Needs It?

It has taken a  long while for Social Media to evolve as a marketing medium for businesses. Though the B2B space has been slower to grow on this channel, many brands have started to make the most of it. Today...

Prasad Reddy
Prasad Reddy 8 June 2018
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Social CRM: Top Three Business Benefits

Social CRM: Top Three Business Benefits

These days, it seems like an increasing number of people are using social media for one reason or another. Is your business taking the best advantage of social media to promote company products and services? No? Then,...

Emma James
Emma James 1 June 2018
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Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

According to New York Times journalists, John Markoff and Steve Lohr, many of the tech industry’s biggest companies like Amazon, Google, IBM and Microsoft, are competing to become the go-to company for A.I

Fazil Nazir
Fazil Nazir 25 May 2018
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CRM - Three mistakes to avoid

CRM - Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a...

Ashley Jane
Ashley Jane 18 May 2018
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How retailers can activate tomorrow’s AI marketing technology - today

How retailers can activate tomorrow’s AI marketing technology - today

Today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of transformation in the retail sector. Ambitious retailers...

Grant Coleman
Grant Coleman 30 April 2018
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