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Getting the Most out of SEO Thanks to the Flexibility of WordPress

Getting the Most out of SEO Thanks to the Flexibility of WordPress

WordPress has come a long way since its initial release in 2003. What started out as a straightforward blogging tool has now become one of the leading content management systems (CMS) in the world.

Neil Capstick
Neil Capstick 13 December 2017
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The death of inbound marketing in professional services?

The death of inbound marketing in professional services?

The key, is truly getting to know your clients, their interests, their challenges today/tomorrow and their preferences for content/communication channel. Get a 360 degree view of them. Don't worry about where they are in the "buyer journey". Value add, educational, problem solving content that is relevant to them and their challenges will add value regardless of their current "pipeline phase".

James Darrall
James Darrall 7 December 2017
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What is relationship marketing and how can it help you get referrals?

What is relationship marketing and how can it help you get referrals?

You may be contacting fewer people and doing it less frequently but the biggest benefit of this is you will be attracting the right audience. This audience will love your content, they will love working with you and they will love telling everybody about how great you are. Professional services firms put great emphasis on referrals and relationship marketing is the best way of achieving this.

James Darrall
James Darrall 7 December 2017
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Infographic: How to Get 1000 Shares On Your Next Blog Post

Infographic: How to Get 1000 Shares On Your Next Blog Post

Creating great content isn't enough on it's own, here's a great infographic to help you get your blog posts seen!

Anthony Randall
Anthony Randall 4 December 2017
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Content marketers: follow these 12 tips to win over impatient readers

Content marketers: follow these 12 tips to win over impatient readers

Of course we all enjoy an engaging story yet, online, many of us only read the headlines – eight out of ten of us don’t even get past the first sentence. And then, even if we do, half of us won’t read to the end of the content.

Claire Wilson
Claire Wilson 1 December 2017
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Upcoming events

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Intelligent Content Conference - Las Vegas, NV
20 March 2018

Intelligent Content Conference - Las Vegas, NV

ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

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