Latest articles

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The New Era of B2B Sales and Content Marketing [infographic]

The New Era of B2B Sales and Content Marketing [infographic]

Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare?

Graeme Collins
Graeme Collins 19 May 2017
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Here’s What The Experts Want You To Know About Content Marketing

Here’s What The Experts Want You To Know About Content Marketing

If you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to learn from the experience of the best. The good news is that content marketing gurus are willing to share their experience and strategies for the execution of successful campaigns.

Alice Clarke
Alice Clarke 11 May 2017
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How Content Writing Ruined my Creativity and What I did to Get it Back

How Content Writing Ruined my Creativity and What I did to Get it Back

15 years ago, I could write essays, creative short stories, poems as easily as reading a book. I had so much to express and emotions were so strong that I never had a problem writing my heart out. Fast forward to my first job as an SEO content writer and I took the first step in ruining my creative writing skills.

Farah Kim
Farah Kim 9 May 2017
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The Value Of User-Generated Content

The Value Of User-Generated Content

Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have redrawn marketing boundaries and shifted the power into the hands of the consumer.

Greta Paa-kerner
Greta Paa-kerner 5 May 2017
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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to do is find that compelling angle and consistently work hard on it.

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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Latest reports

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Pathways to Effective Content Personalization

Pathways to Effective Content Personalization

Kentico
Kentico
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Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
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The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
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How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
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Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
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Upcoming events

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Training: Content Marketing - London
3 July 2017

Training: Content Marketing - London

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

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Training: Writing for Content Marketing - London
20 July 2017

Training: Writing for Content Marketing - London

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

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Email Marketing & Digital Copywriting - London
26 September 2017

Email Marketing & Digital Copywriting - London

Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator! As a result of attending our Email Marketing and Digital Copywriting , over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.

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Webinar: How To Make Your Website Content Convert
6 November 2017

Webinar: How To Make Your Website Content Convert

If you are a B2B marketer who is responsible for the content on your website and how it performs, then you might want to join us for this webinar. We’ll be discussing what current performing website content looks like, and what you may need to do to improve yours. It’s a lead generation and content marketing webinar combined!

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Email Marketing & Digital Copywriting - London
14 December 2017

Email Marketing & Digital Copywriting - London

Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator! As a result of attending our Email Marketing and Digital Copywriting , over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.

Read more