Content

Creating and distributing valuable content is a great way to keep your audience engaged. Reports on a specific topic can offer your customers a detailed insight into your business, while webinars or events can keep your audience meaningfully engaged. Content can help you to acquire new customers, retain existing ones and convert engagement into profit.

But what is good content? What platforms do you publish content on? And how can content ultimately improve your business?

This section discusses all of these questions and more. If you already produce content, or are thinking about producing content in the future, this section is for you.

RSS 2.0

    
What is a CMS?You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both. 

                Sean Hargrave
                14 August 2017
            
Read more

The 8 Most Effective Words to Use in Your Next EmailThere are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

                Shelby McGuigan
                8 August 2017
            
Read more

Is your web content management system still coping with today’s digital challenges?On a day-to-day basis, digital marketers deal with an increasing number of evolving challenges, including maintaining brand consistency across global markets, managing content on different channels, and avoiding data breaches. Can their demands be met by their existing web content management platforms?

                Leonie Mercedes
                8 August 2017
            
Read more

Missing your target audience:  Lessons for marketers from epic campaign failsWhen it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery. 

You might have the right product, but what if you have the wrong target audience? Or worse, create something that excludes and insults various audiences? Agencies and content producers are full of ideas, but even with all the market research and customer insight in the world, there can still be moments when the target is hopelessly missed.

                Claire Wilson
                7 August 2017
            
Read more

Who Should Own The CMS Selection Process? Marketers have assumed greater responsibility for technology in recent years, and increased ownership and influence in the area of content management systems is a case in point.  Should IT or marketing be in charge of the CMS selection process?

                Linus Gregoriadis
                7 August 2017
            
Read more

    
            Contently Quarterly: The Tech Issue
            Contently
        
Read more

            How to connect content and e-commerce
            Magnolia
        
Read more

            89 Essential Questions to Ask When Selecting a New Website Management Platform
            crownpeak
        
Read more

            Webinars as a Content-delivery Machine
            ON24
        
Read more

            Pathways to Effective Content Personalization
            Kentico
        
Read more

    
23 August 2017Webinar: 10 Tips for Creating Great Webinar ContentSo your webinar program is performing really well. But, next thing you know, the boss says, “Hey, why don’t we do even more webinars?” That’s great in theory — but where are you going to find the content for all of those new presentations?
Read more

29 August 2017Webinar: The Accountable Content Series: How Hotel Indigo Built a Global Content Strategy to Target Niche PersonasJoin us for our upcoming webinar from our Accountable Content Series as Contently managing editor Jordan Teicher and IHG’s Remi lefevre and Megan Ong discuss how to scaled a content marketing strategy for key audience personas.
Read more

11 September 2017Confab Intensive - DenverThree days of in-depth content strategy workshops with recognized content experts.
Read more

1 November 2017Content Jam - ChicagoChicago’s largest content marketing conference. 300 marketers, top-rated speakers, two days of insights into content strategy, promotion, conversion and analytics. 
Read more

6 November 2017Webinar: How To Make Your Website Content ConvertIf you are a B2B marketer who is responsible for the content on your website and how it performs, then you might want to join us for this webinar. We’ll be discussing what current performing website content looks like, and what you may need to do to improve yours. It’s a lead generation and content marketing webinar combined!
Read more