Content

Creating and distributing valuable content is a great way to keep your audience engaged. Reports on a specific topic can offer your customers a detailed insight into your business, while webinars or events can keep your audience meaningfully engaged. Content can help you to acquire new customers, retain existing ones and convert engagement into profit.

But what is good content? What platforms do you publish content on? And how can content ultimately improve your business?

This section discusses all of these questions and more. If you already produce content, or are thinking about producing content in the future, this section is for you.

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The New Era of B2B Sales and Content Marketing [infographic]Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare? 

                Graeme Collins
                19 May 2017
            
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Here’s What The Experts Want You To Know About Content MarketingIf you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to learn from the experience of the best. The good news is that content marketing gurus are willing to share their experience and strategies for the execution of successful campaigns.

                Alice Clarke
                11 May 2017
            
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How Content Writing Ruined my Creativity and What I did to Get it Back15 years ago, I could write essays, creative short stories, poems as easily as reading a book. I had so much to express and emotions were so strong that I never had a problem writing my heart out. Fast forward to my first job as an SEO content writer and I took the first step in ruining my creative writing skills.

                Farah Kim
                9 May 2017
            
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The Value Of User-Generated ContentStar ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have redrawn marketing boundaries and shifted the power into the hands of the consumer. 

                Greta Paa-kerner
                5 May 2017
            
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There Is No Such Thing As A Boring Industry, Only Boring ContentBehind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to do is find that compelling angle and consistently work hard on it.

                Abdaraouf Zouai
                5 May 2017
            
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            Pathways to Effective Content Personalization
            Kentico
        
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            Gartner’s Critical Capabilities for Web Content Management
            Gartner
        
In partnership with
                
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            The Fast-Growth Startup’s Guide to Content
            Contently
        
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            How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World
            Contently
        
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            Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
            Contently
        
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3 July 2017Training: Content Marketing - LondonBecome a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions. 
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20 July 2017Training: Writing for Content Marketing - LondonThis workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.
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26 September 2017Email Marketing & Digital Copywriting - LondonStuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator! As a result of attending our Email Marketing and Digital Copywriting , over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
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6 November 2017Webinar: How To Make Your Website Content ConvertIf you are a B2B marketer who is responsible for the content on your website and how it performs, then you might want to join us for this webinar. We’ll be discussing what current performing website content looks like, and what you may need to do to improve yours. It’s a lead generation and content marketing webinar combined!
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14 December 2017Email Marketing & Digital Copywriting - LondonStuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator! As a result of attending our Email Marketing and Digital Copywriting , over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
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