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Coping with Coronavirus Part 4:  Getting Granular with Content

Coping with Coronavirus Part 4: Getting Granular with Content

In part four of our “Coping with Coronavirus’ series, marketing experts reveal the power of taking a big content idea and then refining it to appeal to verticals and job roles.

Sean Hargrave
Sean Hargrave 6 April 2020
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How Brands Can Extract Value from UGC

How Brands Can Extract Value from UGC

With almost everybody armed with a smartphone, in this day and age, everyone is a content creator, and nothing goes undocumented. Whether it be an unfolding event or a freak weather phenomenon, members of the public...

Helen Aboagye
Helen Aboagye 3 April 2020
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Coping With Coronavirus Part 3: Content Syndication, Email and LinkedIn

Coping With Coronavirus Part 3: Content Syndication, Email and LinkedIn

In part three of our “Coping with Coronavirus” series, we look at how senior marketers are using content syndication to boost email and social content discovery.

Sean Hargrave
Sean Hargrave 31 March 2020
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Working Out the Problems of Content Marketing

Working Out the Problems of Content Marketing

Content marketing is a crucial topic for companies who want to showcase their cultures, products, ethos, and many other intangible elements. This forms deeper customer loyalties, giving companies an edge over others...

Dr. Islam Gouda
Dr. Islam Gouda 30 March 2020
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Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

Coping with Coronavirus Part 2: Tailoring Content to Each Stage of the Sales Funnel

In part two of our “Coping with Coronavirus” series, senior marketers reveal lead generation success comes from crafting content which answers concerns prospects will have as they move from the top, to the middle and...

Sean Hargrave
Sean Hargrave 25 March 2020
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