Content

Creating and distributing valuable content is a great way to keep your audience engaged. Reports on a specific topic can offer your customers a detailed insight into your business, while webinars or events can keep your audience meaningfully engaged. Content can help you to acquire new customers, retain existing ones and convert engagement into profit.

But what is good content? What platforms do you publish content on? And how can content ultimately improve your business?

This section discusses all of these questions and more. If you already produce content, or are thinking about producing content in the future, this section is for you.

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5 Steps To Developing A Multilingual Content Marketing StrategyAre you wondering how to coordinate a successful multilingual content marketing strategy? Check out these five steps to help you on your way.

                David Ost
                23 June 2017
            
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How To Write Content That’s Easy To LocalizeDo you want to know how to reduce costs and get to market faster? 
Write content that's easy to localize!

                David Ost
                15 June 2017
            
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8 Marketing Automation Mistakes And How To Avoid ThemAccording to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively?

                Richard Fallah
                23 May 2017
            
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The New Era of B2B Sales and Content Marketing [infographic]Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare? 

                Graeme Collins
                19 May 2017
            
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Here’s What The Experts Want You To Know About Content MarketingIf you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to learn from the experience of the best. The good news is that content marketing gurus are willing to share their experience and strategies for the execution of successful campaigns.

                Alice Clarke
                11 May 2017
            
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            Webinars as a Content-delivery Machine
            ON24
        
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            Pathways to Effective Content Personalization
            Kentico
        
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            Gartner’s Critical Capabilities for Web Content Management
            Gartner
        
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            How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World
            Contently
        
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            Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
            Contently
        
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29 June 2017Webinar: Connecting Content & Commerce: Here’s How—and WhyThis webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.  
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3 July 2017Training: Content Marketing - LondonBecome a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions. 
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7 July 2017Training: Content Marketing Strategy - LondonThis course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework
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20 July 2017Training: Writing for Content Marketing - LondonThis workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.
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26 September 2017Email Marketing & Digital Copywriting - LondonStuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator! As a result of attending our Email Marketing and Digital Copywriting , over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
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