Latest articles

See all
Infographic: The State of Universal Content Management 2020

Infographic: The State of Universal Content Management 2020

Marketers are wasting too much time on unnecessary content-related tasks due to siloed organisational structures and lack of technology integration. This was a key takeaway from a London Research report published...

Linus Gregoriadis
Linus Gregoriadis 30 June 2020
Read more
Key Trends in Online Video During Covid19 and How Brands Can Benefit

Key Trends in Online Video During Covid19 and How Brands Can Benefit

The Covid19 pandemic has dramatically impacted every aspect of our lives - including our media consumption. We are digitally socialising and spending more time deeply immersed in online video. At a time when social...

Jennifer Quigley-Jones
Jennifer Quigley-Jones 11 June 2020
Read more
Common Content Strategy Mistakes You Might Be Making

Common Content Strategy Mistakes You Might Be Making

Marketing efforts rarely make sense without a solid strategy. Here’s an obvious observation: Content marketing is no different. Yet, there are a few common mistakes content marketers make when trying to establish...

Berenika Teter
Berenika Teter 10 June 2020
Read more
How to Not Fail at B2B Blogging with Five Simple Yet Powerful Tips

How to Not Fail at B2B Blogging with Five Simple Yet Powerful Tips

In the age of indefinite remote work and social distancing, the entire world is spending an incredible amount of time online. Search engines like Google are our answer to everything. So, a little digital presence...

Ayswarrya G
Ayswarrya G 4 June 2020
Read more
The Extraordinary Rise of Video Content on Social Media

The Extraordinary Rise of Video Content on Social Media

As an audience, we’re familiar with the concept of being entertained by video, but as a marketing tool, perhaps less so. In recent years, the popularity of using video content for social media has increased, with...

Sean Begg Flint
Sean Begg Flint 18 May 2020
Read more