B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

TagsRSS 2.0

Latest articles

See all
10 Must-Have Tech Tools to Transform Customer Feedback into Business Growth

10 Must-Have Tech Tools to Transform Customer Feedback into Business Growth

Explore tech tools for businesses to boost customer experience, from personalisation to real-time feedback, ensuring superior service and growth.

Chris Price
Chris Price 23 February 2024
Read more
How These PIM Features can Create the Next Growth Opportunity

How These PIM Features can Create the Next Growth Opportunity

The increasing need for effective product information management solutions has become critical for businesses that sell products online. With the growing number of sales channels and the rising complexity of product...

Sudhanshu Singh
Sudhanshu Singh 31 May 2023
Read more
What Challenges Does a PIM System Solve For Retailers

What Challenges Does a PIM System Solve For Retailers

In the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across...

Sudhanshu Singh
Sudhanshu Singh 2 February 2023
Read more
How to Generate an Email List For Your Business

How to Generate an Email List For Your Business

Email marketing is an important component of any business's marketing plan. The first step in getting started with email marketing is to develop an effective email list for your company.

Thomas Peterson
Thomas Peterson 9 November 2022
Read more
How to Implement a PIM System: A High-Level 5 Step Guide

How to Implement a PIM System: A High-Level 5 Step Guide

Product information management (PIM) systems have emerged as a must-have for all mid-size and large-size organizations aspiring to optimize their digital commerce operations and improve customer experience.

Sudhanshu Singh
Sudhanshu Singh 19 October 2022
Read more