B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

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5 Main Steps to Marketing Automation

5 Main Steps to Marketing Automation

Today’s marketing is in the midst of a technological revolution. Studies have revealed that marketing automation is now one of the fastest-growing trends in digital marketing. 

Iuliia Nesterenko
Iuliia Nesterenko 2 October 2019
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Will Marketing Automation Increase ROI?

Will Marketing Automation Increase ROI?

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails...

Kate Alsbury
Kate Alsbury 1 October 2019
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Top B2C eCommerce Challenges Of 2019

Top B2C eCommerce Challenges Of 2019

E-commerce is considered as one of the best ways to interact, connect, and purchase goods. Particularly, if we take a look at B2C e-commerce, then it is obvious that the B2C e-commerce sites are carefully honed to...

Usman Ahmed
Usman Ahmed 20 August 2019
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Why Inbound is the Future of Online Marketing

Why Inbound is the Future of Online Marketing

In this blog post Mike Midgely, CEO of The SuccessHub, outlines what inbound marketing is, how it works and why it's the future of online marketing.

Mike Midgley
Mike Midgley 10 May 2019
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Does Marketing Automation Work in B2C?

Does Marketing Automation Work in B2C?

Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

Leonie Mercedes
Leonie Mercedes 12 March 2019
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