B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

TagsRSS 2.0

Latest articles

See all
Is Subscription Retail the Future?

Is Subscription Retail the Future?

The subscription model is on the rise thanks to its convenience and flexibility, but is it really the future of retail?

Tom Williams
Tom Williams 17 March 2020
Read more
How to Make a Marketing Brochure in Five Simple Steps

How to Make a Marketing Brochure in Five Simple Steps

A marketer’s arsenal includes a host of tools, including the humble, yet effective, brochure. Despite the rise of digital media, physical marketing media, like brochures and flyers, continue to influence customers.

Ronita Mohan
Ronita Mohan 17 March 2020
Read more
How To Deliver An Excellent Customer Experience?

How To Deliver An Excellent Customer Experience?

In today's competitive market, a great product and marketing strategy may not be enough to attract new customers. In both the B2C and B2B sectors, customers' expectations are increasing, and every brand should...

Nina Kozłowska
Nina Kozłowska 20 December 2019
Read more
5 Main Steps to Marketing Automation

5 Main Steps to Marketing Automation

Today’s marketing is in the midst of a technological revolution. Studies have revealed that marketing automation is now one of the fastest-growing trends in digital marketing. 

Iuliia Nesterenko
Iuliia Nesterenko 2 October 2019
Read more
Will Marketing Automation Increase ROI?

Will Marketing Automation Increase ROI?

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails...

Kate Alsbury
Kate Alsbury 1 October 2019
Read more