B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

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How Gamification Keeps Customers Engaged, Loyal and Repeat Buyers

How Gamification Keeps Customers Engaged, Loyal and Repeat Buyers

Gamification may be nothing new, but no marketing strategy makes better use of fun, reward, and recognition. It’s the perfect way to get in touch with customers in a playful way.

Jenny Stanley
Jenny Stanley 26 February 2021
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From First-Time Customer To Loyal Brand Ambassador In 5 Stages

From First-Time Customer To Loyal Brand Ambassador In 5 Stages

As marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

Alyssa Jarrett
Alyssa Jarrett 2 February 2021
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Top 5 Ecommerce Predictions for 2021 

Top 5 Ecommerce Predictions for 2021 

2020 has in many ways been a globally changing year, and as the year is coming to an end, it is time to reflect and predict future ecommerce trends.

Rebekka Topholm
Rebekka Topholm 6 January 2021
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B2B Marketing Strategies Implemented For B2C Ecommerce

B2B Marketing Strategies Implemented For B2C Ecommerce

How the more effective B2B ecommerce marketing strategies can be implemented for B2C Ecommerce and how it will be helpful to improve the services.

alex paul
alex paul 24 December 2020
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B2B Demand Generation: Future of B2B Ecommerce

B2B Demand Generation: Future of B2B Ecommerce

B2B ecommerce has been growing over the past few years and isn’t planning to slow down. Ranging from manufacturers that decide to go directly to consumer, to organizations that are moving from carbon sheets to...

Eric Jan C. van Putten
Eric Jan C. van Putten 27 October 2020
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