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Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
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The Importance of Every Last Touchpoint

The Importance of Every Last Touchpoint

When it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity - but there is still space for creating little moments of surprise and delight.

Teodora Miscov
Teodora Miscov 2 October 2017
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Product Information By Voice

Product Information By Voice

“Alexa, stop!” Let me introduce you to my new best friend. Yesterday, I had Alexa read me the news. The day before, she set a timer for 25 minutes so I wouldn’t burn the muffins. She plays my favourite music on demand and adjusts the volume to my liking. If she had arms, I would hug her—every day.

Kathryn Zwack
Kathryn Zwack 3 March 2017
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18 Valentine’s Day Emails That Will Make You Fall in Love All Over Again

18 Valentine’s Day Emails That Will Make You Fall in Love All Over Again

While some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love to your customers with fun and novel email campaigns.

Sophia Skinbjerg
Sophia Skinbjerg 8 February 2017
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The Essential Elements of a Successful Landing Page

The Essential Elements of a Successful Landing Page

The essential elements of a successful landing page are important aspects of internet marketing campaigns. A landing page is also known as a "jump page", "promotional page", or a "squeeze page". This is the web page where people are directed to when online ads are clicked or hyperlinks in emails or websites are clicked.

Steven Rich, MBA
Steven Rich, MBA 2 August 2016
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