B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

TagsRSS 2.0

Latest articles

See all
What Challenges Does a PIM System Solve For Retailers

What Challenges Does a PIM System Solve For Retailers

In the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across...

Sudhanshu Singh
Sudhanshu Singh 2 February 2023
Read more
How to Generate an Email List For Your Business

How to Generate an Email List For Your Business

Email marketing is an important component of any business's marketing plan. The first step in getting started with email marketing is to develop an effective email list for your company.

Bryan Edwards
Bryan Edwards 9 November 2022
Read more
How to Implement a PIM System: A High-Level 5 Step Guide

How to Implement a PIM System: A High-Level 5 Step Guide

Product information management (PIM) systems have emerged as a must-have for all mid-size and large-size organizations aspiring to optimize their digital commerce operations and improve customer experience.

Sudhanshu Singh
Sudhanshu Singh 19 October 2022
Read more
Ecommerce Best Practices to Watch in 2022

Ecommerce Best Practices to Watch in 2022

There's no doubt that digital buying is growing rapidly. By the year 2040, it’s estimated that 95% of all purchases will be through ecommerce (Nasdaq). That means businesses need to be prepared to provide a...

Sudhanshu Singh
Sudhanshu Singh 19 August 2022
Read more
9 Digital Marketing Trends to Watch Closely This Year

9 Digital Marketing Trends to Watch Closely This Year

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open. This is a great time because even if you’ve always wanted your foot in those lush baby...

Sudhanshu Singh
Sudhanshu Singh 14 June 2022
Read more