Latest articles

See all
5 crucial e-commerce marketing tactics to drive more sales

5 crucial e-commerce marketing tactics to drive more sales

Want more traffic and increased sales for your online ecommerce store? Of course you do. As an ecommerce entrepreneur, you will expect more sales and revenue. That’s why we put together crucial marketing tactics for...

peter john
peter john 10 September 2018
Read more
The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Nick Hajdu
Nick Hajdu 21 May 2018
Read more
Are Brands Forgetting their Users?

Are Brands Forgetting their Users?

Drowning in the ever-flowing sea of content, it’s time the user fought back. When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing to interact.

Nick Hajdu
Nick Hajdu 15 May 2018
Read more
How to Build an Ideal Buyer’s Persona

How to Build an Ideal Buyer’s Persona

You may have been exposed to the concept of the persona, from either a design or a marketing perspective. Personas are also making inroads into HR and recruitment, although the concept is still new in the human...

Sophia Brooke
Sophia Brooke 26 April 2018
Read more
The Latest Video Marketing Trends that every Marketer Needs to Know

The Latest Video Marketing Trends that every Marketer Needs to Know

Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on Snapchat. But a growing proportion of this can be attributed to video...

Parham Azimi
Parham Azimi 23 April 2018
Read more

Upcoming events

See all
After the Webinar: Secrets to Extending the Life of Your Content
26 September 2018

After the Webinar: Secrets to Extending the Life of Your Content

For most companies, when a live webinar is over, it’s gone, never to be seen again. But that content still has a lot of value

Read more