B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

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Does Marketing Automation Work in B2C?

Does Marketing Automation Work in B2C?

Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

Leonie Mercedes
Leonie Mercedes 12 March 2019
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Is Your Business Ready for Marketing Automation?

Is Your Business Ready for Marketing Automation?

This article considers the three main questions you should consider when embarking on marketing automation, and covers the key steps you must take before making an investment and building your first campaign.

Leonie Mercedes
Leonie Mercedes 5 March 2019
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Three Key Trends Driving Marketing Automation Adoption

Three Key Trends Driving Marketing Automation Adoption

Many B2B and B2C companies are investing in marketing automation platforms to satisfy their customers' increasing appetite for personalised customer experiences, while also nurturing meaningful relationships with...

Leonie Mercedes
Leonie Mercedes 28 February 2019
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How to Take Your Customer Experience to the Next Level in 2019

How to Take Your Customer Experience to the Next Level in 2019

There were those days when having a great customer experience revolved all around human interaction – for example, a smile from a shop assistant made all the difference. However, with changing times; businesses have...

Neel Sinha
Neel Sinha 11 October 2018
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5 crucial e-commerce marketing tactics to drive more sales

5 crucial e-commerce marketing tactics to drive more sales

Want more traffic and increased sales for your online ecommerce store? Of course you do. As an ecommerce entrepreneur, you will expect more sales and revenue. That’s why we put together crucial marketing tactics for...

peter john
peter john 10 September 2018
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