B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.

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Product Information By Voice“Alexa, stop!” Let me introduce you to my new best friend. Yesterday, I had Alexa read me the news. The day before, she set a timer for 25 minutes so I wouldn’t burn the muffins. She plays my favourite music on demand and adjusts the volume to my liking. If she had arms, I would hug her—every day.

                Kathryn Zwack
                3 March 2017
            
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18 Valentine’s Day Emails That Will Make You Fall in Love All Over AgainWhile some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love to your customers with fun and novel email campaigns.

                Sophia Skinbjerg
                8 February 2017
            
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The Essential Elements of a Successful Landing PageThe essential elements of a successful landing page are important aspects of internet marketing campaigns.   A landing page is also known as a "jump page", "promotional page", or a "squeeze page".  This is the web page where people are directed to when online ads are clicked or hyperlinks in emails or websites are clicked.  

                Steven Rich, MBA
                2 August 2016
            
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Infographic: The Future Of eCommerceThe landscape of eCommerce is constantly changing. In 2015 we saw customers putting more emphasis on the need for a greater quality customer experience - and we're seeing it again in 2016. The technology used in eCommerce is also shifting.

                Miles Hobson
                11 April 2016
            
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Opt-Me-In... OK, Thats Enough, Now Leave!If you're giving me a choice to Opt-In to your text messages coming into my cell phone, then at least allow me to do so and Opt-Out "at will"! If you're going to provide messages or ads related to my interest, then let me choose my interest, not yours! If you want my attention from my mobile phone then at least give the respect of entry by providing me services that will help me use your APPs for my benefit, not yours!

                David Baca
                5 April 2016
            
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            If Your Emails Sat Our Test, Would They Pass?
            dotmailer 
        
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            The Holistic Picture
            Adobe
        
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            Using Social Media Monitoring For Customer Service 
            Sysomos 
        
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