B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

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How to Make Clients Agree With Your Service Cost Increase

How to Make Clients Agree With Your Service Cost Increase

Increasing service costs is one of those times when business owners need to make difficult decisions in order to benefit and expand their company. Yet, increasing your service costs isn’t always necessary, and you...

Nick Brown
Nick Brown 15 July 2021
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8 Key Differences Between B2B and B2C Ecommerce

8 Key Differences Between B2B and B2C Ecommerce

The ecommerce industry has seen a rapid growth rate over the past few years owing to several factors like technological advancements, wider reach, user-friendly tech, higher internet literacy rates, etc. And ever...

Hazel Raoult
Hazel Raoult 25 June 2021
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Why Being Mobile Friendly Matters in Today's Market

Why Being Mobile Friendly Matters in Today's Market

Everyone is on their cell phone, which means your data is being consumed on a tiny screen that is in everyone's hands. So how do you make sure that your content is being effectively digested? Being mobile friendly...

Richa Sharma
Richa Sharma 29 April 2021
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How Gamification Keeps Customers Engaged, Loyal and Repeat Buyers

How Gamification Keeps Customers Engaged, Loyal and Repeat Buyers

Gamification may be nothing new, but no marketing strategy makes better use of fun, reward, and recognition. It’s the perfect way to get in touch with customers in a playful way.

Jenny Stanley
Jenny Stanley 26 February 2021
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From First-Time Customer To Loyal Brand Ambassador In 5 Stages

From First-Time Customer To Loyal Brand Ambassador In 5 Stages

As marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

Alyssa Jarrett
Alyssa Jarrett 2 February 2021
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