B2C

B2C

The relationship between businesses and customers is king. Disregard the needs of your customers and your business will likely fail.

But in a world where new technologies complicate the interactions between business and their customers, and where customers expect a personalised experience across various platforms, keeping up with the pace of B2C can be challenging.

Our community is here to help. Written by leading marketers, this section discusses everything you need to know about B2C, from top to bottom.    

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The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Nick Hajdu
Nick Hajdu 21 May 2018
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Are Brands Forgetting their Users?

Are Brands Forgetting their Users?

Drowning in the ever-flowing sea of content, it’s time the user fought back. When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing to interact.

Nick Hajdu
Nick Hajdu 15 May 2018
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How to Build an Ideal Buyer’s Persona

How to Build an Ideal Buyer’s Persona

You may have been exposed to the concept of the persona, from either a design or a marketing perspective. Personas are also making inroads into HR and recruitment, although the concept is still new in the human...

Sophia Brooke
Sophia Brooke 26 April 2018
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The Latest Video Marketing Trends that every Marketer Needs to Know

The Latest Video Marketing Trends that every Marketer Needs to Know

Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on Snapchat. But a growing proportion of this can be attributed to video...

Parham Azimi
Parham Azimi 23 April 2018
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Digital trends B2C retailers must keep an eye on

Digital trends B2C retailers must keep an eye on

The most disruptive eCommerce strategies and add-ons are already here, and the sooner you start to study and apply them, the greater the advantage you will have over your competition. Take a good note of the digital...

Mike Owen
Mike Owen 9 April 2018
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